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What’s Your Messaging Equation? Creating a Compelling Messaging & Positioning Strategy

July 15, 2017/ by Gal Borenstein

What does your company do that’s different and better than everyone else in your market? For many, this is a difficult question to answer. At The Borenstein Group, we recommend that clients consider the following constructs as they create their own brand equation. How do you meaningfully communicate this value proposition? That’s a harder challenge.

Does everyone in your organization who interfaces with clients, prospects and industry leaders deliver the same message? Even tougher.

Compelling messaging and market positioning must quickly and effectively communicate why a prospect would choose you over another product or service provider. It qualifies the prospect and clearly articulates what you offer.

Effective messaging and positioning will firmly define your offerings, mission, and benefits in language that matters to your universe of buyers. This is a critical step as companies move toward cohesive processes and consistent delivery of the brand message. Messaging must include the problems the company, solution or product solves and how it improves the lives of your customers.

This is ambitious work and calls for a careful process. It also calls for an honest assessment. Be prepared to answer some big questions like:

  • How does my company impact our clients?
  • How should we be selling against our competitors?
  • What do our clients say about us?
  • Why do our clients or customers buy from us?

At a very basic level, here is the messaging equation:

Ready to learn more about practical tips to create or improve your messaging and positioning strategy? contact us or call 703-385-8178×28

Filed Under: Branding, Creative, Strategy Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, branding, Content, Facebook, it marketing. high tech marketing, lead generation, LinkedIn, Marketing, Marketing Strategy, marketing to federal government, marketing to government, Social Media Marketing, Strategic Communications, The Borenstein Group, top washington dc marketing agencies, top washington dc social media agencies

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Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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