The Borenstein Group is pleased to share its latest B2B infographic with marketers entitled “Strategic Steps to Building Brand Trust in B2B and B2G in 2021 and 2022”.
Please feel free to download it or share it with your colleagues.
It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;
Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”
To accomplish this, Gal Borenstein reverse engineers the trust-building process:
About Performance Delivered: Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.
Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.
Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.
About The Borenstein Group: The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.
About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.
The Borenstein Group, a leading B2B digital branding agency, announced today it has won the 2021 Award of Distinction for the digital rebranding of WESCORP, a leading manufacturer of industrial surface coatings for electronics defense and aerospace industries. The award was presented by the 27th Annual Communicator Awards, named in New York, NY. The winners of the 27th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and worldwide, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
“The work entered into this year’s 27th Annual Communicator Awards is even more impressive than in seasons’ past. This year’s entries are a truly stellar embodiment of our “Communication is everything” tagline,” noted Eva McCloskey, managing director of the AIVA. She added, “On behalf of the Academy, I would like to thank all of this season’s entrants for their willingness to produce such boundary-pushing, effective and outstanding work.” Mr. Gal Borenstein, CEO of Borenstein Group, commented, “We are honored to receive this unique industry recognition for the strategic branding work we performed for WESCORP, an innovative industry leader in its sector.”
About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various visual arts disciplines dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms, including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.
Washington DC – Digital.com, a leading independent review website for business online tools, products, and services, has named Borenstein Group, Inc. to its list of the 2021 Best Web Design firms in Washington DC and the 2021 Best Digital Marketing Firms in Washington DC. Borenstein Group was ranked among the most trusted agencies to design and build professional websites for B2B and B2G companies.
The top companies were selected based on multiple services, size of the firm, and industry focus. Borenstein Group, Inc. and other firms were expected to demonstrate industry expertise in specific areas. Experts at Digital.com examined companies with additional branding or marketing services that would enable businesses to scale up. The guide also features large and small firms to meet a variety of budgets and service needs. Researchers at Digital.com conducted a 40-hour assessment of over 49 companies across the city. To access the complete list of best web design companies in Washington DC, please visit https://digital.com/web-design-companies/washington-dc/ and https://digital.com/digital-marketing-agencies/washington-dc/
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.
The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.
As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.
Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.
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