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Digital Branding Trends for 2015

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What are digital branding trends you should be on the lookout for?

  1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS
    With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight.
  2. SOCIAL MEDIA BRAND MELTDOWNS WILL INCREASE
    As digital brands strive to provide an authentic experience by engaging with customers and prospects on social media, more big brands will suffer from viral criticisms and meltdowns on Twitter, Instagram and Pinterest. The customers’ instant access to social media channels combined with a company’s misunderstood humor could be detrimental for their brand reputation.
  3. THE MOUSE WILL GET THE FINGER
    Digital brands will be designed for scrolling rather than bulky clicking to achieve a smoother and more direct user engagement. The mouse will still be around, but your fingers will do more of the walking.
  4. MOBILE FIRST, MOBILE LAST
    Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.
  5. CITIZEN JOURNALISM IS THE NEW JOURNALISM
    Traditional news media that was considered trusted will give way to social media’s citizen reporting. Unfiltered content will go viral quicker and earn trust faster than any accredited news organization can deliver.
  6. BEHAVIORAL & PREDICTIVE DATA ANALYTICS ARE THE NEW PSYCHOLOGIST’S COUCH
    Marketers will rely on predictive and prescriptive data analytics to make major advertising decisions like never before. The psychologist’s couch is being replaced with big data analytics that demonstrate insights on user behavior data dissected to the micro-level.
  7. LESS IS MORE
    Content marketing will be re-engineered to align responsive web and mobile designs that demand larger imagery and minimalistic text for enhanced user experience.
  8. CONTENT AUTHENTICITY WILL BECOME CRITICAL
    As content marketers automate their content, the role and importance of authentic content creation will increase. People are less likely to believe hyped marketing schemes and more likely to accept genuine imperfect consumer reviews as a compass for purchasing decisions.
  9. PRIVACY IS GONE – AND SO IS THE EXPECTATION
    The notion that consumers have privacy when online will be reduced to a minimum as more cyber security attacks and big data analytics will render any web site visit a “deep probe into the mind of the buyer.” The expectation of anonymity will be replaced with the expectation of “protected security patronized by the seller.”
  10. YOU ARE WHO GOOGLE SAYS YOU ARE
    Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will have to monitor postings on social media platforms diligently.

Top 10 Top Digital Branding Trends BorensteinGroup 2015

 

Borenstein Group Successfully Launches B2G Digital Brand for Pragmatics, One of Government’s Largest IT CMMI Level 5 Contractors

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Fairfax, VA, July 17, 2014 – Borenstein Group, a leading B2B and B2G integrated digital marketing communications agency, is pleased to announce the successful launch of its client’s rebranding, Pragmatics. The new B2G digital brand is designed to reflect the advanced software development CMMI level 5, major contract growth, and proven expertise of Pragmatics. Borenstein’s work included development key Go-to-Market messaging, new corporate tagline, competitive analysis, content marketing and the digital design of a responsive website and invigorated corporate identity – all designed to effectively communicate Pragmatics’ key strengths and competitively position the company for further growth.

Portfolio Mobile Borenstein Group PragmaticsPortfolio Desktop Borenstein Group Pragmatics

Pragmatics applies innovative thinking to design and deliver quality-assured solutions that generate measurable business outcomes for critical missions of national importance. Over the past three decades, Pragmatics has built a legacy of excellence serving clients in both federal civilian, and defense organizations. Pragmatic’s innovative approach to agile development continues to set the company apart as a trusted provider of high quality, highly reliable technology solutions.

“In a world where IT companies are a dime a dozen, we wanted to set Pragmatics apart from the competition by showcasing their innovative and technologically advanced solutions,” said Gal Borenstein, President and CEO of Borenstein Group. “In order to accomplish this we developed a full 360 degree B2G digital brand, beginning with key strategic messaging including the new tagline, ‘Think. Innovate. Deliver.’ along with a new visual identity.” Borenstein Group also designed and developed a responsive website that showcases Pragmatics’ innovation and proprietary agile development methodology, “Pragmatic Agility®,” using a high impact design optimized for user experience.

Dr. Kim Nguyen, Chief Business Development Officer of Pragmatics, stated “Borenstein Group’s innovative work has invigorated Pragmatics’ digital brand to accurately match up with the company’s innovative solutions in software development, business intelligence and other markets. Now, Pragmatics is effectively positioned for growth in the competitive mid-market federal IT contracting arena.”

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.

About Pragmatics:
Pragmatics delivers innovative solutions to complex IT challenges by applying rigorous processes to achieve clear objectives that ensure precise results across the enterprise. Our software engineering expertise is driven by our unique approach to agile development, known as Pragmatic Agility™. This proven methodology blends our CMMI Level 5 capabilities with agile iterations in order to shorten the development lifecycle, maximize quality and significantly reduce cost. We take a similar approach to solving problems across all of our core competency areas. At Pragmatics, we remain securely grounded in reason, but focused intently on innovation. Learn more at www.Pragmatics.com.

Five Reasons Why Skeptical Execs Should Go Social

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When working on with clients on digital branding and marketing campaigns, we frequently encounter the “skeptical executive” – one who rose through the ranks long before the social revolution took off, who “just doesn’t see any value” in incorporating a social media component into the brand. For those in the B2B and B2G marketing sector, that perspective is probably woefully familiar. Here are five quick, compelling points that can help convert the skeptical exec into a social media believer.

  1. Social = Sales: Revenue is the bottom line for many execs. If it makes money, it’s worth it. This is perhaps the most convincing rationale for incorporating social media into an integrated campaign. Social media activity improves search engine ranking, it drastically improves brand awareness, and viral shares mean more leads and more new business – all for a fraction of the cost of some traditional methods.
  2. Customer Service: Social media is a conversation. It offers business a unique opportunity to actually engage and discuss a product with consumers. By responding to questions and concerns on a highly-visible platform such as Facebook or Twitter, companies can drastically reduce call center volume and mitigate customer service issues more effectively.
  3. Analytics: Every post, comment, like and share is tracked and accounted for using detailed analytics. This gives companies a unique account of who their customers are, where they’re located, what they like, and how they think. This is data can be invaluable in developing new products and targeted campaigns.
  4. The Competition is Doing It: Regardless of the market, industry or service, if the competitor is doing it better, they’re earning the new business. That truth applies to social media as well. Get on board or get left behind.
  5. Immediate Market Research: Once companies establish a social following, leadership has access to immediate and responsive audience to test new products and ideas before launch. The questions can be as simple as “what are your thoughts on this new color?” or “we’re working on X – how would you use it?” Companies can obtain feedback on products, and fix flaws in existing lines of business quickly and effectively because the guess work is eliminated.

Of course all of this depends on the company’s ability to earn and cultivate a social media presence. That’s where we come in. The Borenstein Group was recently voted winner of Washington Business Journal’s Social Madness challenge for the Washington, DC region – surpassing nearly a dozen other local creative agencies. We’re experts at getting results from social media marketing. If you’d like to talk about ways more ways to fight social media skepticism, give us a call at 703-385-8178 or visit our Contact Us page.