The Borenstein Group is pleased to share its latest B2B infographic with marketers entitled “Strategic Steps to Building Brand Trust in B2B and B2G in 2021 and 2022”.
Please feel free to download it or share it with your colleagues.
top washington dc social media agencies
Amentum, Leading Defense, Energy & Aerospace Contractor, Wins Creative Award of Distinction for Best-in-Class B2G TV Branding Commercial at The 26th Annual Communicator Awards in 2020
Vienna, VA. The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who rebranded in February 2020 from AECOM Management Services, was honored with Award of Distinction, by The Annual Communicator Awards 2020 for its B2B TV commercial “We are Amentum” which successfully and effectively introduced the company brand to market with TV Spots featured on CNN and Fox News, as part of a fully integrated brand launch.
“Amentum is honored to be recognized among the best B2B/B2G TV campaign commercials in the 26th Annual Communicator Awards,” said Ronald “Fog” Hahn, Amentum’s Executive Vice President of Strategic Growth. Hahn added, “We are very grateful for the collaboration and support from Borenstein Group and their efforts as we launched Amentum as an independent company, and the television campaign was a critical initiative to help us introduce the new brand to the marketplace.”
Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO, stated, “Amentum and its spirited executive leadership acted as true partners to our agency throughout the rebranding journey. It was truly a collaborative outcome of partners acting together with passion, dedication to meet the mission, and we are very proud of this third-party validation by The Communicator Awards 2020 competition.”
The 26th Annual Communicator Awards announced WINNERS of Excellence and Distinction award recipients named in New York, NY, on May 13, 2020. The winners of the 26th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Eva McCloskey, managing director of the AIVA, stated: “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”
View the award-winning Amentum B2G Branding TV commercial spot here:
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.
About Amentum
Amentum is a premier global technical and engineering services partner supporting critical programs of national significance across defense, security, intelligence, energy, and environment. We draw from a century-old heritage of operational excellence, mission focus, and successful execution underpinned by a strong culture of safety and ethics. Headquartered in Germantown, Md., we employ more than 20,000 people in 48 states and 28 foreign countries and territories. Visit us at amentum.com to explore how we deliver excellence for our customers’ most vital missions.
About The Borenstein Group
The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.
Borenstein Group Named a Top Washington DC Digital Marketing Agency by Clutch, Independent Market Research Firm for Digital Sector
WASHINGTON, DC, May 30, 2018 – Today, research, ratings, and reviews firm Clutch named the top-performing marketing, design, development, and IT companies in Washington, D.C. Rankings are determined by each company’s client reviews, work quality, services offered, and market presence. It has cited the Borenstein Group as one of Washington DC’s elite digital marketing firms for 2018. Clutch denoted the Borenstein Group in the coveted Leadership Matrix and as one of the top agencies in Digital Marketing, Digital Strategy, Full-Service Digital, Content Marketing, and Branding service categories. Clutch further recognizes the Borenstein Group amongst the Top Creative & Design Agencies in the Washington DC area. The ratings are determined by client testimonials obtained directly and independently by Clutch via third-party interviews. To learn more about the Borenstein Group ranking details, visit https://clutch.co/profile/borenstein-group
These DC-based agencies, consultants, and developers demonstrated their expertise in a very competitive environment. These companies not only delivered high-quality projects and results but also provided a gratifying experience for their clients.” – Aaron Morales, Business Analyst, Clutch
Press Source: https://clutch.co/press-releases/top-business-services-companies-washington-dc
Borenstein Group, Inc. is a Washington DC integrated digital marketing communications agency that specializes in the areas of supply chain, systems integration, information technology, homeland security, defense, intelligence, telecommunications, aerospace, higher learning, non-profits, and government.
Chief Marketer 200 Recognizes Borenstein Group as one of America’s Top B2B Digital Marketing Agencies for 2018
Washington, DC – December 6th, 2018– Chief Marketer, a leading publisher of content for Fortune 1000 marketers, today unveiled the Chief Marketer 200. It is the world’s first and only comprehensive editorial list of the best non-advertising agencies. The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.
In its review announcement, Chief Marketer stated about Borenstein Group: “From the nation’s capital comes one of the only 100-percent B2B digital branding agencies. The shop hangs its hat on creating brand chemistry born out of “creativity bonding with strategy” and is focused on offering B2B campaigns anchored in research and communications. Digital capabilities span website design and development, user experience and planning, microsites and digital sales development, webinars and SEO/SEM.”
Mr. Gal Borenstein, President and CEO of Borenstein Group, noted, “We are very proud to represent excellence and data-driven creativity in the B2B marketing space. Moreover, we are delighted to represent Northern Virginia and the Washington DC metro region as one of the only agencies that made the cut.”
“The marketing landscape has changed dramatically in the past decade. Advertising is no longer driving the rest of the marketing mix,” says Jessica Heasley, Content Director at Chief Marketer. “Non-advertising spending is on the rise because it speaks to the wants and needs of today’s customers. The Chief Marketer 200 helps marketing professionals navigate
this vibrant and fast-moving community of agencies and gives them insights to seek out the right partners for their brands.”
Chief Marketer’s editors accepted submissions from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s inaugural program are thought leaders in their craft and representative of the best of the marketing industry.
ABOUT BORENSTEIN GROUP:
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting B2B and B2G marketers in the areas of professional services, management consulting, systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and manufacturing. Learn more at http://www.borensteingroup.com.
ABOUT CHIEF MARKETER: Chief Marketer, an Access Intelligence brand, provides marketers and aspiring CMOs with content, ideas, recognition and events that help them make smarter decisions with their marketing budgets. It offers data-driven industry intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 150,000 readers who rely on its content and live-event resources to help them cut through the noise and find the solutions necessary to optimize their performance.
ABOUT ACCESS INTELLIGENCE: Access Intelligence, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media, event and information company serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite, and aviation markets.
Gal Borenstein, Borenstein Group CEO, Issues a Social Media Challenge to CEOs to Help Send Nutritious Meals to Impoverished Children in Houston Post Hurricane Harvey
WASHINGTON, DC Mr. Gal Borenstein, Borenstein Group CEO, a Washington DC-based digital branding agency, today announced the agency has launched a national CEO Challenge to help send nutritious pre-packaged meals to children in impoverished areas of Houston affected by Hurricane Harvey. In a social media video challenge to CEOs, posted to Twitter, Facebook and LinkedIn, under the #HateHungerMore, Borenstein calls upon CEOs to use their sense of humor as a creative way to post ‘what they hate’ and acknowledge that they “hate hunger MORE” and then post it, via their favorite social media channel.
In the social media video, recorded by the agency’s employees’ smart phones, Gal Borenstein stated, “Let’s turn hate into love. Let’s face it, we all hate something…so let’s have fun with it and help send nutritious food to those in need by using social media for good. We hope the video will inspire other CEOs to contact The Outreach Program, a highly rated charity, and help ship pre-packaged nutritious meals directly to children who just lost their homes and need a warm meal in Houston.
Borenstein Group has just donated 10,000 nutritious meals to children in shelters through Houston area Food Banks, with the help of The Outreach Program, a national charity that helps combat food insecurity by facilitating delivery of pre-packaged resilient food to communities in need in the U.S and abroad. The meals are expected to arrive during the week of September 10th, 2017 to a local Food Bank.
The tasty meals are packaged and fortified with protein and include rice and beans, pasta with Italian tomato basil sauce, deluxe macaroni and cheese, minestrone soup, and apple cinnamon oatmeal that meet or exceed the national standards for daily nutrition guidelines for children. See the link to Outreach Program’s menu of meals at http://outreachprogram.org/our-meal-varieties/.
Based in Union, IA, The Outreach Program is a non-profit 501 (c)(3) corporation that organizes food packaging events around the country. With more than 300 million meals packaged to date, the organization’s mission is to provide food, safe water, education, and medical care to those in need at home and abroad. You can learn more about how your corporation can donate at http://outreachprogram.org/.
About Borenstein Group:
The Borenstein Group is a Washington DC-based integrated digital branding agency that offers full-services including creative, integrated marketing, digital branding, strategic social media and public relations for B2B and B2G organizations. Voted as 2017 B2B Top Shop by Chief Marketer, it has been named one of the top 15 digital agencies in the United States with an exemplary record of service by Clutch, an independent research, and analysis firm that identifies nationwide top service providers and solutions firms that deliver results for their clients. Its brand tagline is Making Creativity a Science. SM
Media Contact: Mr. Gal Borenstein, (703) 385-8178 x28, gal@borensteingroup.com
Top 5 Tagline Tips: How to Create the Brand Experience in 5 Words or Less
“Just do it.” “I’m Lovin’ it.” “Rethink Possible.” “The Ultimate Driving Machine.” Do these phrases sound instantly familiar? So familiar, in fact, that you immediately envision the product, you imagine the sensation, you taste the sweat and smell the Big Mac, you grip the wheel with your dream hands and stamp down on the accelerator. You experience the brand – all thanks to a few simple words. That’s the power of a great tagline.
Many people may assume that since typical taglines use just a few short, crisp words, a great tagline should be fairly easy to create. Fewer words, less trouble, right? For those of us who make a living one letter at a time, nothing could be further from the truth. Crafting an impactful tagline involves many steps, from researching the product to identifying strengths and weaknesses of the competition to learning the likes and dislikes of the target audience. Plus, tagline creation requires a comprehensive command of the subtleties of language, an ear for poetry, and an eye for design. Here are a few great tips to use when creating a tagline for a company, product or brand:
- Make it Memorable: It sounds easy, but the most important factor to consider is that in addition to the brand name, the tagline captures the minimum information that consumers need to know about a product or company. The only information a consumer has access to when they are not face-to-face with the product, is what they have stored about it in their heads. Short, concise phrases that capitalize on existing idioms or conventions of speech are always great places to start.
- Keep it Modern: Just like fashion or interior design, language has cycles in which certain words, grammatical conventions and patterns of speech become more popular and more commonly used. Today, with the prevalence of social media, there is a trend toward casual and conversational tones in nearly all writing outside of academia. You can see it overtly in blogs and tweets, but it’s even present in journalism and editorial work. A tagline of today should capitalize on this informal tone – the brand and the consumer can speak on the same terms.
- Add Aural Appeal: Taglines love great rhymes. With clear rhythm, meter and time, good lines stay stuck in the mind. Alliteration packs a powerful punch. Plus, repetition is a really, really, really relevant tool. Lame language games aside, infusing aural appeal – or highlighting the sound, not just the meaning of the word – can be a very effective tactic in tagline creation.
- Ignite the Imagination: The tagline is a conceptual piece. A tagline that relies on nebulous or conceptual language is much more likely to inspire new ideas and stimulate the imagination than one that uses declarative language to describe precise details of the brand. A good tagline should take risks, should be open to interpretation and should entice the mind, without shifting focus away from the brand, or mixing up the message. Don’t be afraid to break the rules.
- Trademark It: During the ideation process, it’s important to check each tagline concept thoroughly on Google and USPTO.gov. It can be quite a disappointment (and legally tenuous) if you’ve developed fantastic messaging around a tagline someone else owns. If there’s no record of the tagline in existing patent files, the word or phrase can be trademarked – then it’s yours.
Finally, keep in mind that taglines are temporary. Each tagline should reflect the current moods and market trends. If you continue to strive to develop new tagline ideas based on these easy principles, your brand will stay relevant, captivating and profitable.
For more information on branding strategies in the B2B and B2G arenas, please give us a call at 703-385-8178, or visit our Contact Us page.
Do you have any tagline tips you’ve used in the past? How does the tagline play into your current digital marketing efforts?