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top washington dc marketing agencies

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

 

 

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Chief Marketer Top Agencies 2021, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, Top B2G Marketing Agencies 2021, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Corporate Vision Magazine Names Borenstein Group, Best B2B Digital Marketing & PR Agency in Washington DC, at the International Media Innovator Awards Competition 2020

September 10, 2020 by Gal Borenstein Leave a Comment

Vienna, Virginia- The Borenstein Group announced it was named Best B2B Digital Marketing & PR Agency in Washington DC in the International Media Innovator Awards Competition 2020, conducted by internationally-based Corporate Vision Magazine which announced the winners of the Media Innovator Awards 2020.

 

Corporate Vision launched the original Media Innovator program to recognize those that took the ethos to adapt, grow, and evolve to the industry’s needs in the pursuit of bettering it and challenging others to follow their lead. Discussing their winners’ success, Awards Coordinator Jazmin Collins said: “I offer sincere congratulations to those recognized in this year’s program, and I hope you have a wonderful rest of the year ahead.” According to Corporate Vision, “The greater media landscape is an ever-evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the keys to enduring success in such an environment, regardless of where your company specializes in the industry. From top-tier marketing firms to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.”

 

Collins added, “This is why Corporate Vision Magazine aims to seek out the brightest sparks who influence, engage, and endeavor to provide the best of services, from the app creatives and legal pioneers and marketing masters to the talents of technicians who can differentiate in a competitive and ever-evolving industry. As with all Corporate Vision Awards, the 2020 Media Innovator Awards are based on merit, not the number of votes received. The process works to ensure that it rewarded parties based on their excellence in the industry, their products’ quality, and their dedication to service.” To learn more about these illustrious winners and find out the secrets behind their success, please visit Corporate Vision’s web site.  

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched to better business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work. Corporate Vision is brought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare, and small business-focused publications. 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Digital Branding, it marketing. high tech marketing, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Borenstein Group, B2G Digital Branding Agency, Named Winner in Summit Creative Awards 2020 International Competition

September 8, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a top B2G Washington DC digital branding and marketing agency is pleased to announce it was named a top winner in the 2020 Summit International Creative Award competition for its creative work for the B2G overall rebranding of formerly AECOM Management Services into the newly launched Amentum in 2020. This recognition was selected after reviewing more than 4,100 submissions from 27 countries.

Mr. Gal Borenstein, Founder and CEO of Borenstein Group, stated: “We are proud of the strategic partnership we have forged with our client, Amentum, that resulted in branding excellence and honored to have been part of their journey to success.”

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to, online advertising and social media.

 

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.

The Summit Awards organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award.  Additional information about the Summit International Awards organization, its competitions, and winning firms can be found on the SIA web site at www.summitawards.com.

Website: www.summitawards.com
Twitter
: @summitawards
YouTube: http://www.youtube.com/SummitInternational
Facebook: https://www.facebook.com/summitawards
Pinterest.com: http://www.pinterest.com/summitawards/

 

About The Borenstein Group

The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, defense and aerospace branding, defense and aerospace marketing, Digital Branding, federal marketing, government computer news, it marketing. high tech marketing, marketing to the government, public sector marketing, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Amentum, Leading Defense, Energy & Aerospace Contractor, Wins Creative Award of Distinction for Best-in-Class B2G TV Branding Commercial at The 26th Annual Communicator Awards in 2020

May 18, 2020 by Gal Borenstein Leave a Comment

Vienna, VA.  The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who rebranded in February 2020 from AECOM Management Services, was honored with Award of Distinction, by The Annual Communicator Awards 2020 for its B2B TV commercial “We are Amentum” which successfully and effectively introduced the company brand to market with TV Spots featured on CNN and Fox News, as part of a fully integrated brand launch.

“Amentum is honored to be recognized among the best B2B/B2G TV campaign commercials in the 26th Annual Communicator Awards,” said Ronald “Fog” Hahn, Amentum’s Executive Vice President of Strategic Growth. Hahn added, “We are very grateful for the collaboration and support from Borenstein Group and their efforts as we launched Amentum as an independent company, and the television campaign was a critical initiative to help us introduce the new brand to the marketplace.”

Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO, stated, “Amentum and its spirited executive leadership acted as true partners to our agency throughout the rebranding journey. It was truly a collaborative outcome of partners acting together with passion, dedication to meet the mission, and we are very proud of this third-party validation by The Communicator Awards 2020 competition.”

The 26th Annual Communicator Awards announced WINNERS of Excellence and Distinction award recipients named in New York, NY, on May 13, 2020. The winners of the 26th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Eva McCloskey, managing director of the AIVA, stated: “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

View the award-winning Amentum B2G Branding TV commercial spot here:

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

 

 

 

 

 

 

 

About Amentum

Amentum is a premier global technical and engineering services partner supporting critical programs of national significance across defense, security, intelligence, energy, and environment. We draw from a century-old heritage of operational excellence, mission focus, and successful execution underpinned by a strong culture of safety and ethics. Headquartered in Germantown, Md., we employ more than 20,000 people in 48 states and 28 foreign countries and territories. Visit us at amentum.com to explore how we deliver excellence for our customers’ most vital missions.

 

About The Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

 

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Amentum, B2B, B2B Marketing, b2g, b2g marketing, Digital Branding, Govcon marketing, Public Relations, Strategic Communications, technology advertising, The Borenstein Group, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding

May 14, 2020 by Gal Borenstein Leave a Comment

There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results.

In a B2C world, marketers sell to consumers who buy based on many emotions. But in B2B markets, according to Gal Borenstein, Founder of Borenstein Group, there’s only one emotion that counts: TRUST. 

On The Innovative Agency’s latest podcast, Gal Borenstein shares how he leverages creativity in his 4 pillars of creating trust with buyers.

These fundamentals make the message resonate for B2B clients:

1. Understand the psychology of the decision-makers.

2. Before you start anything, learn who all the stakeholders and influencers are, as well as what rules they follow. How do they decide?

3. Competitive intelligence – get it.

4. A failure to know what your client’s competitors are saying, or promising, means a fail when trying to differentiate. Set a baseline for client expectations. Agreement on the desired outcomes is critical for measuring progress.  How will the client know its ROI if you haven’t agreed on the metrics at the start? There’s the 4th pillar in B2B trust….

Listen to  Sharon Toerek’s conversation with Gal Borenstein at the link here to learn what it is!

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front-row seat to the practice of innovation in today’s marketing, communications, and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

 

Filed Under: Borenstein Group News, Industry News, Press Release, Uncategorized Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

TopMarketingCompanies, B2B Marketplace, Names Borenstein Group at Top Five Best B2B Digital Marketing Agencies in 2020

May 7, 2020 by Gal Borenstein Leave a Comment

Borenstein Group is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. According to the firm, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing. TopMarketingCompanies.com determined the top agencies that have the expertise to build digital marketing campaigns that increase ROI for B2B companies. Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO commented “We are proud to receive this third-party validation of our consistent and strategic efforts to help B2B and B2G companies succeed in their digital branding, marketing, and PR efforts.

The announcement was made via PR Newswire release by TopMarketingCompanies.com, see original posting: https://finance.yahoo.com/news/top-b2b-digital-marketing-agencies-081500024.html 

Filed Under: Borenstein Group News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Marketing, federal marketing, it marketing. high tech marketing, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

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  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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