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top washington dc marketing agencies

UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

March 11, 2022 by Gal Borenstein Leave a Comment

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc. 

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

 

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies

The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022

February 7, 2022 by Gal Borenstein Leave a Comment

The Borenstein Group is delighted to announce that The Manifest, an independent customer reviews curator site, recognized us as one of the region’s most reviewed digital marketing agencies for corporate name development for branding companies. The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, and Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein Group is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC-Baltimore region.

This year marks another milestone for Borenstein Group as we’ve been ranked on the Most Reviewed list found on The Manifest. The Most Reviewed Company Award on The Manifest features the 15 companies on each listing page that have received the newest reviews in the past 12 months. Additionally, most Reviewed companies have the opportunity to show off their new client feedback through a press release on The Manifest, offered a Most Reviewed Company badge, and content marketing support to share the news on their blog.

Borenstein Group Most Reviewed Corporate Name Branding Agencies 2022 The Manifest Washington DC Baltimore Region 2022

“The Borenstein Group is honored to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” – Mr. Gal Borenstein, CEO

#TheManifestLeader

Filed Under: Uncategorized, Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, brand name creation, corporate naming development, Digital Branding, Digital Marketing, it marketing. high tech marketing, name development, product naming, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, washington dc top public relations agencies

Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

December 2, 2021 by Gal Borenstein Leave a Comment

Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. 

According to Chief Marketer, winning agencies were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts, and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

cm200 2022 logo

Jessica Heasley, Group Editor & Publisher at Chief Marketer stated, “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Borenstein Group’s CEO, Gal Borenstein, said, “We are honored to receive this recognition for the second consecutive year. Now more than ever, as the world turn to digital platforms, technology firms are looking for agencies that can deliver evidence-based, synchronized engagement strategies that align with their growth objectives.”   

Borenstein Group is a leading digital marketing communications company in the Washington, DC, metropolitan area that serves clients locally and globally in defense, aerospace, AI and machine learning, analytics, ISR, cybersecurity, information technology, professional services, and high-tech manufacturing. Founded in 1995, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies maximize their brand promise and equity. Visit BorensteinGroup.com for more information.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, Strategic Communications, top advertising agencies washington dc, Top Branding Agencies Washington DC, top washington dc marketing agencies, washington dc top digital marketing agencies

B2B Social Media Industry Insights to Watch for in 2021

June 15, 2021 by Will Synder Leave a Comment

It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;

  1. Every platform has an algorithm that determines who sees your social media content. The key to manipulating these algorithms in your favor is consistency and intentionality. Algorithms reward consistent posting. Create a posting schedule so that at least three days a week, you can post original content at the same time of day. Around 11:00 and 5:00 are best because social media traffic spikes around lunch and the end of the workday. Don’t post just for the sake of uploading content. User engagement is just as important to algorithms as consistency. Create content that makes users stop scrolling, read more, open a picture, watch a video, or click on something.
  2. At the onset of the COVID-19 pandemic stay-at-home protocols, social media usage spiked. Just over a year later, general usage has decreased but has stabilized at a higher level than ever before. Due to the radical shift in engagement, consumers are more likely to see ads on social media than any other traditional advertising method. An intelligent and structured social media presence is of paramount importance in 2021.
  3. More people are spending more time on social media than ever before. However, Americans distrust social media more than any other group in the world. Building brand trust (backlink to brand trust blog) is always challenge businesses face, but this is only amplified on social media. Your content needs to exude reliability, show that you listen to what consumers want, and demonstrate that your business tailors its actions towards their feedback.
  4. Social Media is beginning to rival search engines and ads seen on television as the most common source of brand discovery. Even though it is not the first, social media carries the most weight. Ads seen on social media are the most actionable to consumers, have the highest conversion rates, and conveniently give advertisers the most bang for their buck. They are an extremely cheap alternative to traditional advertising methods and certain platforms, like Facebook, have tools to target your ads towards very specific demographics by geographic location, age, etc.
  5. While it can be easy to use social media as a megaphone to describe why all of your products and services are the best, users don’t want to be sold something. A business’s social media presence is oxymoronic in that way. Users are most likely to engage with content that appeals to their emotions or sense of humor. The best way to attract potential consumers to your page is to creatively communicate your brand narrative in an eye-catching way.
  6. Effective strategies include cashing in on meme culture and responding directly to individuals. Memes demonstrate your understanding of your consumers and are simple and free to make. Gucci is widely known for its meme strategy of “making luxury relatable.” Responding to individuals also demonstrates a heightened level of consumer care. Netflix is perhaps the most notorious response account. Even when they are not tagged, Netflix often responds comedically to community conversations about their shows and movies.
  7. Influencers are frequently associated with vanity, beauty, and luxury, but new research shows that users are taking interest in far more lucrative categories. Influencer segments that are currently booming include travel, personal healthcare, fitness/exercise, wildlife/nature, DIY/home improvements, fashion, beauty/cosmetics, and charities/volunteering. Paid promotion through relevant influencers could be a useful strategy you never considered, so be sure to research which internet voices are the loudest related to your industry.
  8. Modern-day users expect demonstrated social responsibility from business accounts in a wide range of ways. Research shows that users favor business accounts that show care for employees, the environment, humanitarian efforts, and current social issues. They are expected to make statements regarding injustices in the news and tailor their content towards calendar celebrations (i.e. Black History, Pride, AAPI awareness months). Many businesses worry about alienating customers by taking political stances, but silence in the wrong situation can be just as damaging to a brand’s reputation. Keep in mind that when addressing these topics, users are looking for acknowledgment and accountability, not for a 280-character post to change the world.
  9. Facebook is the most obvious social media platform to prioritize, and as the most-used platform in the world, it should be a substantial part of your social media plan. However, this cannot be your sole online presence. Consider expanding to Instagram, Twitter, and LinkedIn. Frequently, the same posts can be uploaded on all four platforms with only minor modifications needed. An underutilized but extremely lucrative platform is Pinterest. It is known in the industry as a marketplace of “aspirational shoppers” because users turn to Pinterest for inspiration in the home décor/design, recipes/food/meal ideas, style/clothing/beauty, health/fitness, travel, and wedding/party/events categories. Often, when consumers take to Pinterest for inspiration, they are already dedicated to making some kind of related purchase in the near future.
  10. Social media platforms are beginning to incorporate e-commerce into their sites. Something like the Facebook marketplace is not particularly useful to a business as it is for local buying and selling between individuals. Conversely, platforms like Instagram and Tik Tok have created in-app e-commerce features where products can be sold without leaving the platform. They also offer services that let businesses tag their products in the foreground or background of a photo or video. That way, if a user sees something they like displayed in context, they can tap the item and be directed to an e-commerce page selling it. Don’t rely solely on the e-commerce integrated into your website. Use all of the tools available to sell your product or service.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, digital strategy, federal marketing, it marketing. high tech marketing, Public Relations, Social Media Marketing, Strategic Communications, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

The Surest Ways to Build Digital Trust for Your Brand in 2021; Performance Delivered Podcast Features Gal Borenstein, Borenstein Group CEO, for Strategic Insights

May 12, 2021 by Will Synder Leave a Comment

Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”

performance delivered steffen horst and Borenstein Group Gal Borenstein CEO Interview 2021

To accomplish this, Gal Borenstein reverse engineers the trust-building process:

  1. Ask what makes your product the best. Then, prove it. What metrics and data can you highlight to base your product’s superiority in science?
  2. Interview clients. Ask them the same questions you asked internally. What do they want? What is the value they see in your product? Where are the discrepancies between your evaluation and theirs?
  3. Do your homework on the brand messaging in the space. Knowing what your competition is saying allows you to test their narratives against each other to see what is successfully converting non-believers.
  4. Implement your new strategies and let the analytics tell you what’s working and what isn’t.

About Performance Delivered:  Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Brand Power, branding, content marketing, Digital Branding, Digital Marketing, gal borenstein, it marketing. high tech marketing, marketing to federal government, Public Relations, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision

May 11, 2021 by Gal Borenstein Leave a Comment

Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.

CorporateVision Names Borenstein Group Most Influential Leader in B2B Marketing 2021 in Its Annual Corporate Excellence Awards

 

Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.

 

About The Borenstein Group:  The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B Marketing, b2g, borenstein group, branding, Digital Branding, Digital Marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

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From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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