top advertising agencies washington dc

Borenstein Group Launches KiteWire’s Steel Talon Enterprise Mobile Security SaaS with Responsive Design and Strategic Content Marketing

July 18, 2014 by Gal Borenstein Leave a Comment

Fairfax, VA, July 17, 2014 –Borenstein Group, a leading B2G integrated digital marketing communications agency, has announced the successful Go-to-Market digital brand launch for its client, KiteWire. KiteWire is the maker of Steel Talon, a leading Enterprise Mobile Security Management SaaS. KiteWire’s Steel Talon solution counts amongst its clients major intelligence, defense and justice government agencies. In order to support the brand launch to a highly targeted audience, KiteWire tasked Borenstein Group with developing a responsive design website and digital content marketing designed to resonate with potential prospects in the defense and intelligence communities.

KiteWire’s Steel Talon solution combines industry-leading anti-virus detection and prevention features with enterprise-level administration, all accessible from a secure, user-friendly dashboard. This innovative application is a complete mobile device management solution that empowers organizations of all sizes to maintain continuity of operations and keep personal data secure. KiteWire’s innovative Steel Talon solution is trusted by the nation’s elite military and intelligence organizations.

“Since the Steel Talon information security solution is highly disruptive and innovative, the user experience needed to match,” said Gal Borenstein, CEO & Chief Strategy Officer of Borenstein Group. “We wanted to effectively showcase the solution’s advanced capabilities through responsive design.”

Leveraging its proven B2G branding experience in getting effective messages to senior decision makers in the defense and intelligence communities, the Borenstein team knew the Steel Talon message had to be hard-hitting and concise. Since the Steel Talon product is highly innovative, the user experience needed to match. After conducting a competitive brand review, along with key interviews with KiteWire’s innovative technologists and business developers, Borenstein designed a new product logo, consistent with the KiteWire brand, but bold and distinct within the industry. Then, Borenstein’s digital creative team designed a vertically-scrolling website using the latest advancements in responsive design with numerous points of engagement and unique parallax scrolling effects that provide an interactive browsing experience.

By taking users on a journey through Steel Talon’s features, the site communicates the urgency and necessity of the solution’s enterprise grade mobile security and data analytics. The responsive design and visuals and content convey Steel Talon’s mobile device management capabilities in a compelling way. Further, to reach target audiences using the full 360 degrees of B2B media, Borenstein Group created a series of print and digital collateral pieces to showcase individual Steel Talon service tiers, ultimately calling readers to take action.

“We were preparing for a major go-to-market launch, and needed a digital marketing agency that could immerse themselves in our culture, understand our BD mission, and deliver stellar UI along with high-impact branded content that would hit home with our audience of highly-discerning C-level government and private sector executives,” stated Borenstein Group’s client, Jere L. Simpson, Founder & CEO KITEWIRE. “Borenstein Group partnered with us from day one, and we worked together as a collaborative team. Borenstein helped us launch the right message, and delivered a cutting-edge responsive website designed with the mobile user in mind to position our innovative mobile device management solution for maximum business impact.”

Thanks to Borenstein Group’s strategic marketing knowledge and creative delivery, KiteWire’s innovative Steel Talon mobile device management solution has a high-impact digital brand to effectively showcase the solution’s advanced capabilities directly to target audiences.

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.

About KiteWire:
KiteWire, Inc. is a software development company with offices in Arlington, VA and Reno, NV. KiteWire, Inc. is at the bleeding edge of emerging technologies and has quickly become one of the world’s top destinations for iPhone, iPad, Mac, Android, BlackBerry, Adobe AIR and Web application development. Learn more at: www.kitewire.com.

Borenstein Group Featured As a Top 15 Largest Advertising Agency in Washington DC Area by Washington Business Journal

August 12, 2013 by Gal Borenstein Leave a Comment

August 12, 2013—Fairfax, Virginia – Borenstein Group is pleased to announce that it has been listed on the
Washington Business Journal’s 2013 Book of Lists’ Top 15 Advertising Agencies in the Washington DC area. A perennial feature on the list, this year Borenstein Group enjoys its highest ranking ever as the company continues to expand and meet the needs of a rapidly growing client base.

Gal S. Borenstein, Founder & CEO of Borenstein Group stated, “As large agency networks continue to consolidate and downsize, we feel that opportunities for ‘expert agencies’ like Borenstein are abound. Clients are not looking for big overhead and time-sheet reports. They are looking for a trusted partner that can be responsive, strategic, and accountable to tell them what they don’t already know. In the past 2 years, we have innovated our service offering to align with what clients want and need from digital communications in the information age. This means total integration of business intelligence, digital creative marketing, interactive, branding, and competitive market research into a single unified solution that allows our clients to get more business, retain their base, and charter to new markets.”

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in the areas of supply chain, systems integration, information technology, homeland security, defense, intelligence, telecommunications, aerospace and government. For more information, call 703-385-8178 ext: 28.

This Year’s Top Trends and Tips for B2B Content Marketing

January 30, 2013 by Gal Borenstein Leave a Comment

Content marketers in the B2B space know that the game is always changing. First, it was all about the blog, then Facebook ruled. Now, case studies and video content are each surging in popularity and importance. Recently, MarketingProfs along with the Content Marketing Institute released a fascinating study of “The State of B2B Content Marketing In North America,” with loads of great insight into the content tactics top B2B marketers are using to raise brand awareness and generate new leads. Let’s take a look at some of the highlights:

91% of B2B marketers rely on content marketing as the central component in their integrated approach. That other 9%? Well, we probably haven’t heard of them anyway.

Social media takes the cake as the top tactic for B2B marketing, with 87% of survey respondents citing it as a primary focus. The top 30% of effective tactics are all digital. Web articles, videos, case studies, blogs, all direct email marketing all ranked in at 70% or higher. Games/Gamification is a newcomer to the list, but at 11% definitely indicates a trend toward interactivity as a lead gen tool.

LinkedIn rules the roost when it comes to social media channels that B2B markets identified as most effective outlets to distribute content. The use of LinkedIn is up almost 8% from 2011 with 83% or respondents referencing it at the top spot. In a lot of ways, this makes sense. B2B marketing is often a matter of appealing directly to decision makers. LinkedIn is where the decision makers dwell. In fact 59% of respondents tailor content to directly appeal to individual decision makers.

In the past year, the use of videos as a B2B marketing tool has increased by almost 20%, with 70% of respondents listing video as a primary tactic. (Check out this Borenstein-produced video created for a client in the defense-aerospace sector)

Good news for content creators: 54% of respondents say they intend to increase their content marketing budget in 2013. That means the focus on content as a B2B brand promotion and lead gen source will only intensify over the coming year. Also, it’s the small companies that will be spending a larger percentage of total marketing budget on content. Micro biz (less than 10 employees) is expected to spend 42%, while big business (1000+ employees) will top out at only 24%. So, keep those keyboard fingers nimble!

For most marketing professionals, the biggest challenge in content marketing is simply keeping up with the demand for new, meaningful content. And It’s not enough to produce quantity – quality content is still king. If you’re considering ways to improve B2B content marketing efforts for your business, or you’ve got great ideas of your own, we’d love to hear from you. Check out our Contact Us form, or give us a call at 703-385-8178.

Better Inbound Marketing Results: How to Fish for Leads in 2013

January 29, 2013 by Gal Borenstein Leave a Comment

In the sea of small business, the fish are hungry. Getting them to bite is easy with the right bait. Check out this new Borenstein infographic to learn more about the sea of digital inbound marketing, and a catch a few great tips on how to generate leads using digital strategies. For example:

67% of B2B companies surveyed earned new business through Facebook
61% of B2B companies converted leads using LinkedIn
63% of B2B companies used blogs to earn new business
53% used Twitter to connect and converse with potential clients
85% of respondents feel that blogs are useful, important or critical to earning new business.

This shows that inbound marketing (blogs, SEO, Social Media) far outweighs outbound marketing (direct mail, trade shows, telemarketing) when it comes to ROI on marketing dollars.

Organizations that rely predominantly on inbound marketing report a 62% lower cost per lead than organizations that focus solely on out-bound marketing.

Ready to bite? Give us a call at 703-385-8178 or visit our Contact Us page for more information on how the Borenstein Group team can help your business hook new leads through smarter digital marketing strategies.

Borenstein Group Named Best Mobile App Finalist In Ragan PR Daily’s Digital PR & Social Media Awards 2012

November 1, 2012 by Gal Borenstein Leave a Comment

FAIRFAX, VA – The Borenstein Group is proud to announce that it has been nominated as Best Mobile App Finalist in the Ragan PR Daily’s Digital PR & Social Media Awards 2012. The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest,” is a fast-paced racing game that teaches players how to use social media and digital marketing strategies to improve return on investment. The app has already brought home multiple national and international awards this year.

The Ragan Awards competitions are the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, Ragan’s popular news sites are followed by communications professionals in every country in the world, with nearly 600,000 daily readers in North America alone.

Ragan PR Daily received submissions from hundreds of entries to the inaugural annual awards event, from in-house communications departments to PR and Marketing Agencies of all sizes from across the nation. The Borenstein Group was named finalist among industry PR icons such as Waggener-Edstrom, and Xivic Inc. Categories included Best Blog, Best Digital Marketing Campaign, Best Content Marketing, Best Website, Best Social Media Campaign and many more. Judges narrowed down the submissions to an elite group of finalists to be recognized at an award luncheon in New York City on January 24, 2012.

“We’re delighted to be honored with this exciting nomination,” said Borenstein Group President and CEO, Gal Borenstein. “Especially considering we were up against some of the brightest minds in app development in marketing today.”

The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest” is available for download on iTunes or the Android Marketplace. The action centers around Roi the Turtle, who represents small business, and Biggie the Rabbit, a greedy embodiment of big corporate competitors. Roi and Biggie race around Washington, DC landmarks in a head-to-head heat for marketing success. To win, Roi must collect social media icons, rocket boosters and coins – each important tools in smart marketing strategy. More information on Turtle or Soup is available at www.turtleorsoup.com.

“To us, marketing is always a competition,” added Borenstein. “You’ve got to go for the gold. In our app, Roi the Turtle is the classic underdog. But with hard work and smart strategy, he can overcome any obstacle to win the race.”

Ragan PR Daily is a trusted source of industry information for PR professionals and digital, mobile and social media marketers worldwide. The firm offers conferences, webinars as well as digital and publications. The firm’s parent site, Ragan.com, offers insight from distinguished contributors and boasts an expansive audience of communications professionals. For a full list of Ragan PR Daily’s 2012 Digital, PR & Social Media Award nominees, CLICK HERE.

Borenstein Group Wins in Washington Business Journal-Capital One’s Social Media Madness Competition (Washington, D.C. Region)

July 18, 2012 by Gal Borenstein Leave a Comment

WASHINGTON, D.C., July 18^th, 2012 — The Borenstein Group announced it has won the coveted Number 1 spot in the Washington Business Journal-Capital One Social Madness Challenge. The Borenstein Group, a premier branding and marketing firm, is the region’s only creative agency to make it to the national round, outscoring over 20 area competitors in the “Companies under 100 Employees” category.

The Social Madness Challenge is a national social media competition sponsored by the Business Journal network and Spark Business from Capital One. Competitors are grouped by number of employees into bracket-style matchups where performance is judged by the level of growth in likes and fans on Facebook, the growth of followers and frequency of posts on Twitter, and the expansion and activity of companies’ LinkedIn networks, in addition to the number of votes scored on the Social Madness website.

The Borenstein Group won the challenge by a wide margin, earning more than double the votes of the nearest competitor in the final round. Throughout the completion the Borenstein Group maintained its lead over the distinguished challengers by actively posting fresh marketing and social media tips, sharing engaging new content on Facebook, by recruiting new Twitter followers and tweeting often, and by using LinkedIn as a venue to demonstrate thought leadership.

“Social media is where today’s business engagement happens. It’s where customers and companies connect locally, regionally, and vertically,” said Borenstein Group President and CEO, Gal Borenstein. “Strategic and effective social media activity is a critical component to a successful digital marketing strategy. Today’s world is digital, and we’re helping our clients thrive in it.”

To demonstrate the company’s social media prowess, The Borenstein Group recently released “Turtle or Soup: Survival of the Smartest,” a mobile social media gaming app for the Apple and Android smart phones and tablets, in which players learn the value of social media marketing while racing around a simulated I-495 to a backdrop of the D.C. skyline.

“The point of the game is simple,” said Borenstein, “Be the turtle, or be the soup. It’s a tortoise and hare adventure for the mobile gaming market. As Roi the Turtle, you’ve got to use smart strategy and the right tools to beat Biggie the Rabbit. Our small business clients are like the turtle – with the right tools you can easily beat any competitor. It’s what we did to win Social Madness, and it’s what we do for our clients every day.”

Now representing the DC region, The Borenstein Group enters the national competition alongside fellow regional winners the Society for Human Resource Management, and Embassy Suites Hotels in the medium and large business categories respectively. The national Social Madness challenge begins July 24^th, 2012.

“Integrated digital marketing is the future, and we’re ready to help companies embrace it” added Borenstein.

About Us:

The Borenstein Group helps businesses achieve higher ROI through creative, cutting-edge integrated marketing strategies with enhanced capabilities in digital, mobile and social media. From mobile app development to digital branding and online advertising campaigns, The Borenstein Group enables growing companies to expand market share, raise awareness and earn new business. 50.87.248.93/~borenst1.

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Borenstein Group Launches KiteWire’s Steel Talon Enterprise Mobile Security SaaS with Responsive Design and Strategic Content Marketing

Borenstein Group Featured As a Top 15 Largest Advertising Agency in Washington DC Area by Washington Business Journal

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