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Tate & Tryon, Top Non-Profit Accounting Firm, Mints Gold with Best Professional Services Website in 2017 Annual International Davey Awards.

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Washington, DC– Tate & Tryon, a national top accounting firm that specializes in supporting the non-profit sector, has received the gold award for its new digital rebranding and its website in the 13th Annual Davey Awards as announced by the Academy of Interactive and Visual Arts, today. The digital rebranding work was created by Borenstein Group, a top Washington DC B2B digital marketing agency. With nearly 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small agencies, firms, and companies worldwide.

The Davey Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts, dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Your Majesty, Yahoo!, and many others. You can visit www.aiva.org for more information on the Academy and a full list of members.

The enhanced look and feel of the Tate & Tryon website is a modernization of Tate & Tryon’s brand, and one of its first steps in a proactive approach to the services it provides. The website’s design, content, and structure are intended to work together to reflect Tate & Tryon’s core values and communicate its capabilities in a new era of non-profit accounting. Visit the new site at www.tatetryon.com

In a recent brand launch release, Charles Tate, Tate &Tryon’s Managing Director, stated, “The driver for this growth initiative is the industry’s need to embrace data analytics in our community; to build insights that can help our clients make better decisions.” Tate explained the strategy as moving from being reactive to proactive. He said, “Revamping our website and tagline represents a new era of innovation with more value in mind. We needed a strong tagline that moved away from historically-based traditional financial statement preparation to a forward-looking, data-driven reporting model. Hence our new tagline is: Driving Insights That Count. ‘Insights’ has a forward-looking, consultative connotation and embeds our institutional experience. ‘Count’ is a bit of a wordplay to indicate that we are accountants – but innovative and data-driven.”

Mr. Gal Borenstein, Borenstein Group’s CEO, commented “Borenstein Group is proud to be a strategic marketing and branding partner for Tate & Tryon. Their bold and innovative leadership challenged us to create a distinct look that would break away from the traditional look and feel of most accounting firms to convey their progressive approach. This award is one form of third-party validation to our mutual efforts and the client’s bold vision.”

About Borenstein Group:
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting B2B and B2G marketers in the areas of professional services, management consulting, systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and manufacturing. Learn more at www.BorensteinGroup.com

 

 

About Tate & Tryon:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Tate & Tryon is a leading accounting and management consulting firm, that specializes in supporting national and international non-profits. The Firm has been named a 2017 IPA 200 Firm by INSIDE Public Accounting (IPA) for the fourth consecutive year. Tate & Tryon clients represent a broad range of more than 600 national and international non-profit organizations. Although Tate & Tryon serves various sub-specialties of the tax-exempt organization world, its entire practice is dedicated to exclusively serving charities, foundations, associations, advocacy groups, and other organizations. Non-profit organizations have many lessons to share with one another. The depth of the firm’s experience in the non-profit industry affords its clients a unique view of best practices, which in turn enhances the level of service and overall value provided.

About the Davey Awards:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do, each year. The annual International Davey Awards honor the achievements of the “Creative Davids” who derive their strength from big ideas rather than big budgets. Please visit www.daveyawards.com  for more information.

 

 

Clutch Research Names Borenstein Group, Washington DC & Baltimore’s Top Digital Agency for 2017

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WASHINGTON, DC, October 26, 2017 – Clutch announced the top advertising and marketing agencies and web and app development companies in Washington, DC, and Baltimore. A leading B2B research, ratings and reviews firm, Clutch evaluates companies on their ability to deliver, market presence, and experience. Clutch’s ongoing research features eight industries and identifies the leading companies in each.

Top digital marketing agencies in Washington, DC, and Baltimore: Borenstein Group, Inc. WebMechanix, PBJ Marketing, R2integrated, Whittington Consulting, Knucklepuck, Foster Web Marketing, Bluetext, BlueTree Digital, Udonis, Interactive Strategies, Big Oak Studios, Viget, GKV, and Imagine.

Mr. Gal Borenstein, Founder & CEO, commented “We are very pleased to receive this third-party validation from a prominent and objective research firm like Clutch. At the end of the day, clients seek partners, not vendors, and we follow that philosophy to ensure we don’t automate problems but automated creative and strategic solutions to help companies grow through branding, marketing, and public relations in the age of digital. Ultimately, great agency work isn’t about winning creative awards; it’s about having happy clients that appreciate the value we add to their business. “

Clutch Research Names Borenstein Group, Washington DC & Baltimore’s Areas’ Top Digital Agency for 2017

Clutch identified the top performing agencies and developers using a unique rating methodology that considers market presence, ability to deliver and verified reviews and ratings. https://www.prnewswire.com/news-releases/clutch-announces-the-leading-agencies–developers-in-washington-dc-and-baltimore-300543806.html

The full research can be found at:

https://clutch.co/agencies/digital/washington-dc/leaders-matrix

https://clutch.co/agencies/digital-marketing/washington-dc/leaders-matrix

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

Public Sector Branding Fundamentals Primer

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Building or maintaining a strong brand should be an important short and long term revenue goal for your company. Especially in a recession. But for many federal contractors, the time, attention (and money) dedicated to this initiative fall short. The reasons for this are many and range for too much emphasis on set-aside status, to a desire to make marketing materials look and sound like other industry players. For example, many small government contractors want their marketing materials to sound like Lockheed Martin or Leidos, but of course, don’t have the marketing budgets of the big boys.

According to the American Marketing Association (AMA), a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Often beginning with a Positioning Statement, a core objective of developing a strong brand is to clearly answer the following questions:
  • What is unique about my organization or brand in the context of the industry as a whole?
  • Which of these factors are most important to my clients and prospects?
  • Which of these factors are most difficult for your competitors to imitate?
  • Which of these factors can be most easily understood by my prospects?
There are four key rules of branding. These apply to companies serving both the commercial and federal sectors:
  1. For the brand to be effective, it has to be unique.
  2. For the brand to make an impact and be memorable, it has to be clear and compelling.
  3. For the brand to generate revenue, it has to foster a sense of ownership by my clients, partners, and employees.
  4. For the brand to be credible, it must be believable.

How to Choose a Marketing Communications Agency Partner

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There are some great marketing agencies out there. Depending on where you live, you probably have a decent selection of highly-regarded firms. But just because you pick a great one doesn’t mean you’ll have a stellar experience. Before you forge ahead with an agency, here are four essential ingredients you’ll need on your end:

1. Commitment to the value of marketing. Your corporate leadership must be dedicated to the potential ROI of strategically-sharp, masterfully-implemented programs. If the commitment is not there at the highest levels, even the best agencies can’t reach their full potential.
2. Availability of senior management and key team. This ties in closely with #1. Cooperation and input, starting with the top, is essential. Willingness to share details like the sales process, close ratios and programs that have worked may be required. If the vast majority of marketing efforts and mindshare is relegated to a junior level staffer, the agency won’t have the visibility they need to win.
3. Trust. This doesn’t mean free reign, but you’ll need a degree of hands-off management to let the agency succeed. The best agencies provide a mix of solid project management and exceptionally creative. If you’ve selected one that fits the bill, give them room to achieve results.
4. A strong internal liaison. This person needs to be a hustler, understand the value of their role and yours, and have a direct line to your decision makers. They also need to be secure enough to admit when they don’t know the answer and straight shoot with both the agency and senior management.