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7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy

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What will be the right Web Design Trends that will Shape your 2021 digital brand strategy? In this post, we offer our top 7 Web Design Trends that we’ve already researched for you. See which one applies to your company’s digital marketing strategy.

1. Voice Communication

The first trend that we see exploding onto the scene is voice communication within websites and voice search. Voice communication has made a huge splash and will only continue to rise. With stats such as 20% of all mobile queries on Google are voice searches, it is no question that this trend will keep rising in 2021.

Plus, voice queries offer distinct advantages such as:
I. Offering straight to the point answers
II. More natural than typing on your phone
III. A great way to search while being extremely busy

This trend will heavily affect the SEO rankings of websites as more and more people are taking advantage of products such as Alexa, Siri, and Google, with 95% voice recognition accuracy.

You can prepare for this trend by:
I. Creating content with the end-user in mind
II. Focusing more on long-tailed keywords that would come up in normal conversation

2. 3D Renderings

Want your website to stand out visually among the rest? Then, you absolutely have to check out the 3D graphics and renderings of your products on your website. Having 3D graphics or renderings of your end product can be a strong selling point, especially if your product’s photo content is lacking.

3D renderings allow you to:
I. Present the product or service in an engaging way
II. Allow for a 360-degree view of the product
III. Emulate a retail store shopping experience

Although time-consuming and sometimes very tedious, having a 3D graphic or rendering of your product will not only boost the user experience but can save the day when other content is not greatly available.

3. Motion and animations

Like 3D graphics and renderings, motion and animations can take your web page design to the next level. While you don’t want to go overboard with this trend, motion and animations can be very helpful and communicative. The main purpose of motion and animations is to allow the user to interact with the design. The user can see in real-time feedback of an action they take on the website through motions such as checking off an item on a “to-do list.” These “micro-interactions” are where motion and animations really shine.

4. Typography

Organizations can use typography to stand out. Different typography styles will be used to catch the user’s attention.

Some eye-catching typography styles include:
I. Retro fonts
II. Size of fonts
III. Multi-colored fonts

Typography sets the mood of what the user will be reading. You want to make sure that the typography is on-brand and eye-catching at the same time. Typography is a trend that will never go away, so it is well worth investing your time and learning the art and science behind it.

5. Minimalism

The old saying “less is more” has never been truer with the rise of minimalism in web design.

Some of the characteristics that minimalism holds strong are its:
I. Simplicity
II. Clarity
III. Focusing on the user experience

With minimalism, the user experience is as efficient as possible. And in a world where being time efficient is everything, minimalism gives you the blueprint to do exactly that.

6. Augmented reality

Augmented reality has gained more attention throughout the years and will only rise in popularity as the tool becomes more and more accessible. From the Oculus virtual apartment tours to seeing a couch virtually placed in your living room to see if it would be a great fit, augmented reality is ready to take off. Users will be able to experience those “had to be there” moments right in the comfort of their own home. This can serve as a great benefit as you are directly supplying the user with the experience they desire to have, all within your website!

7. No Code Web Sites

Lastly, we have “No Code” websites and web design. The biggest barrier of entry to people worldwide regarding web design is the ability to code, and with more “No Code” software becoming available, there will be a huge up-tick with this trend.

Whether it is
I. Shopify to sell products
II. Webflow to create sleek designs
III. WordPress for its power and simplicity

“No Code” is becoming more popular by the day. While software like the ones mentioned is recognized as “No Code,” you still have the option to change and customize the code to your liking, which is great for personalization and branding. “No Code” website builders have really changed the game and lowered the barrier to entry so more and more people can get their own piece of online real estate.

The Bottom line: Web design fads come and go, but with this list of 7 battle-tested web design trends, you now can examine your own website and see if you are prepared to maximize your digital real estate in 2021.

Authored by Matthew Herzog, Borenstein Group’s Agency Marketing Intern in 2020. 

Corporate Vision Magazine Names Borenstein Group, Best B2B Digital Marketing & PR Agency in Washington DC, at the International Media Innovator Awards Competition 2020

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Vienna, Virginia- The Borenstein Group announced it was named Best B2B Digital Marketing & PR Agency in Washington DC in the International Media Innovator Awards Competition 2020, conducted by internationally-based Corporate Vision Magazine which announced the winners of the Media Innovator Awards 2020.

 

Corporate Vision launched the original Media Innovator program to recognize those that took the ethos to adapt, grow, and evolve to the industry’s needs in the pursuit of bettering it and challenging others to follow their lead. Discussing their winners’ success, Awards Coordinator Jazmin Collins said: “I offer sincere congratulations to those recognized in this year’s program, and I hope you have a wonderful rest of the year ahead.” According to Corporate Vision, “The greater media landscape is an ever-evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the keys to enduring success in such an environment, regardless of where your company specializes in the industry. From top-tier marketing firms to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.”

 

Collins added, “This is why Corporate Vision Magazine aims to seek out the brightest sparks who influence, engage, and endeavor to provide the best of services, from the app creatives and legal pioneers and marketing masters to the talents of technicians who can differentiate in a competitive and ever-evolving industry. As with all Corporate Vision Awards, the 2020 Media Innovator Awards are based on merit, not the number of votes received. The process works to ensure that it rewarded parties based on their excellence in the industry, their products’ quality, and their dedication to service.” To learn more about these illustrious winners and find out the secrets behind their success, please visit Corporate Vision’s web site.  

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched to better business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work. Corporate Vision is brought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare, and small business-focused publications. 

Clients Vote Up Borenstein Group to Clutch’s Top 1000 Global Companies List; Rank Borenstein Group as one of Best B2G & B2B Branding Agencies in 2019

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The Borenstein Group, a leading B2B and B2G integrated branding agency, has announced Clutch Research recognized it as one of the Top B2G & B2B Branding Agencies in its Top 1000 Companies Annual listings. According to Clutch, “Digital strategy and branding are essential components to elevating the character that your company has to raise it’s ROI. Clutch, the B2B ratings and reviews platform in the DC metro area, recently announced its global Clutch 1000 list that features the top companies around the world who excel in their craft.

Borenstein Group Named Top B2G Branding Agency by Clutch ResearchGal Borenstein, Borenstein’s CEO, stated, “We’re proud to be on that list amongst the other great companies! To our clients: thank you for the support you have for us and for leaving project feedback on our Clutch profile. We are proud to wear the 5 out of 5 ratings because it came from you. That’s what we do. We handle the branding, so you can get to work on the things that keep the wheels turning in your company. We’re proud that our branding efforts this year haven’t gone unnoticed. The Borenstein Group is honored to be recognized as Clutch’s Top 1000 for 2019. As a market leader in B2B and B2G Branding, Marketing, and Public Relations, we believe that nothing is more important than what other people say about you when you’re not in the room’. This third-party validation by the Clutch professional research team accomplishes that.”  – CEO, Borenstein Group

According to Clutch, “While Borenstein Group wasn’t in the room, its clients sang praises of trust, expertise, and creativity about Borenstein Group’s work. They appreciated the agency’s strategic efforts to help their business succeed, and they are proud to have done just that for them. Clutch sister sites, The Manifest and Visual Objects, help Borenstein Group appear on a resource list for research on US-based agencies and a platform that showcases digital portfolios of top-performing agencies in various industries.

Borenstein Group Named Top B2B & B2G Branding Agency in Washington DC by Clutch Research

We are looking forward to meeting our future clients, and this award will help us differentiate our expertise against the others in the B2G and B2B branding arena.  If you’re ready to kick off a project consultation call, schedule it with us today!

Tate & Tryon, Top Non-Profit Accounting Firm, Mints Gold with Best Professional Services Website in 2017 Annual International Davey Awards.

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Washington, DC– Tate & Tryon, a national top accounting firm that specializes in supporting the non-profit sector, has received the gold award for its new digital rebranding and its website in the 13th Annual Davey Awards as announced by the Academy of Interactive and Visual Arts, today. The digital rebranding work was created by Borenstein Group, a top Washington DC B2B digital marketing agency. With nearly 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small agencies, firms, and companies worldwide.

The Davey Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts, dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Your Majesty, Yahoo!, and many others. You can visit www.aiva.org for more information on the Academy and a full list of members.

The enhanced look and feel of the Tate & Tryon website is a modernization of Tate & Tryon’s brand, and one of its first steps in a proactive approach to the services it provides. The website’s design, content, and structure are intended to work together to reflect Tate & Tryon’s core values and communicate its capabilities in a new era of non-profit accounting. Visit the new site at www.tatetryon.com

In a recent brand launch release, Charles Tate, Tate &Tryon’s Managing Director, stated, “The driver for this growth initiative is the industry’s need to embrace data analytics in our community; to build insights that can help our clients make better decisions.” Tate explained the strategy as moving from being reactive to proactive. He said, “Revamping our website and tagline represents a new era of innovation with more value in mind. We needed a strong tagline that moved away from historically-based traditional financial statement preparation to a forward-looking, data-driven reporting model. Hence our new tagline is: Driving Insights That Count. ‘Insights’ has a forward-looking, consultative connotation and embeds our institutional experience. ‘Count’ is a bit of a wordplay to indicate that we are accountants – but innovative and data-driven.”

Mr. Gal Borenstein, Borenstein Group’s CEO, commented “Borenstein Group is proud to be a strategic marketing and branding partner for Tate & Tryon. Their bold and innovative leadership challenged us to create a distinct look that would break away from the traditional look and feel of most accounting firms to convey their progressive approach. This award is one form of third-party validation to our mutual efforts and the client’s bold vision.”

About Borenstein Group:
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting B2B and B2G marketers in the areas of professional services, management consulting, systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and manufacturing. Learn more at www.BorensteinGroup.com

 

 

About Tate & Tryon:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Tate & Tryon is a leading accounting and management consulting firm, that specializes in supporting national and international non-profits. The Firm has been named a 2017 IPA 200 Firm by INSIDE Public Accounting (IPA) for the fourth consecutive year. Tate & Tryon clients represent a broad range of more than 600 national and international non-profit organizations. Although Tate & Tryon serves various sub-specialties of the tax-exempt organization world, its entire practice is dedicated to exclusively serving charities, foundations, associations, advocacy groups, and other organizations. Non-profit organizations have many lessons to share with one another. The depth of the firm’s experience in the non-profit industry affords its clients a unique view of best practices, which in turn enhances the level of service and overall value provided.

About the Davey Awards:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do, each year. The annual International Davey Awards honor the achievements of the “Creative Davids” who derive their strength from big ideas rather than big budgets. Please visit www.daveyawards.com  for more information.