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Ragan Award Nominee

This Year’s Top Trends and Tips for B2B Content Marketing

January 30, 2013 by Gal Borenstein Leave a Comment

Content marketers in the B2B space know that the game is always changing. First, it was all about the blog, then Facebook ruled. Now, case studies and video content are each surging in popularity and importance. Recently, MarketingProfs along with the Content Marketing Institute released a fascinating study of “The State of B2B Content Marketing In North America,” with loads of great insight into the content tactics top B2B marketers are using to raise brand awareness and generate new leads. Let’s take a look at some of the highlights:

  • 91% of B2B marketers rely on content marketing as the central component in their integrated approach. That other 9%? Well, we probably haven’t heard of them anyway.

 

  • Social media takes the cake as the top tactic for B2B marketing, with 87% of survey respondents citing it as a primary focus. The top 30% of effective tactics are all digital. Web articles, videos, case studies, blogs, all direct email marketing all ranked in at 70% or higher. Games/Gamification is a newcomer to the list, but at 11% definitely indicates a trend toward interactivity as a lead gen tool.

 

 

  • LinkedIn rules the roost when it comes to social media channels that B2B markets identified as most effective outlets to distribute content. The use of LinkedIn is up almost 8% from 2011 with 83% or respondents referencing it at the top spot. In a lot of ways, this makes sense. B2B marketing is often a matter of appealing directly to decision makers. LinkedIn is where the decision makers dwell. In fact 59% of respondents tailor content to directly appeal to individual decision makers.

 

 

  • In the past year, the use of videos as a B2B marketing tool has increased by almost 20%, with 70% of respondents listing video as a primary tactic. (Check out this Borenstein-produced video created for a client in the defense-aerospace sector)

 

 

  • Good news for content creators: 54% of respondents say they intend to increase their content marketing budget in 2013. That means the focus on content as a B2B brand promotion and lead gen source will only intensify over the coming year. Also, it’s the small companies that will be spending a larger percentage of total marketing budget on content. Micro biz (less than 10 employees) is expected to spend 42%, while big business (1000+ employees) will top out at only 24%. So, keep those keyboard fingers nimble!

 

For most marketing professionals, the biggest challenge in content marketing is simply keeping up with the demand for new, meaningful content. And It’s not enough to produce quantity – quality content is still king. If you’re considering ways to improve B2B content marketing efforts for your business, or you’ve got great ideas of your own, we’d love to hear from you. Check out our Contact Us form, or give us a call at 703-385-8178.

Filed Under: Advertising, Branding, Creative, Public Relations, Social Media, Strategy Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, Borenstein Group 18th Anniversary, Brand Power, branding, Digital Branding, Digital Marketing, Facebook, federal computer week, federal marketing, gal borenstein, Gold Stevie Awards, Google, govcon, government computer news, Government contracting, govwin, International Award, International Business Awards, it marketing. high tech marketing, lead generation, Marketing App, Marketing Awards, marketing to federal government, marketing to the government, Metrics, Mobile App Awards, Mobile App Awards. Digital Marketing Award, Mobile App Development Awards, Mobile Marketing App, Public Relations, Ragan Award Nominee, Ragan Best Mobile App 2012 Award, Ragan PR Awards, Ragan PR Daily, SEO, Small Business, small business marketing, Social Media Analytics, Social Media App, Social Media Award. Ragan Digital Marketing Awards, Social Media Awards, Social Media Marketing, Stevie Awards, Strategic Communications, technology advertising, Top 500 Agency Ad Age, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top public relations agencies, Web Analytics, World's Best Mobile App

Better Inbound Marketing Results: How to Fish for Leads in 2013

January 29, 2013 by Gal Borenstein Leave a Comment

 

In the sea of small business, the fish are hungry. Getting them to bite is easy with the right bait. Check out this new Borenstein infographic to learn more about the sea of digital inbound marketing, and a catch a few great tips on how to generate leads using digital strategies. For example:

  • 67% of B2B companies surveyed earned new business through Facebook
  • 61% of B2B companies converted leads using LinkedIn
  • 63% of B2B companies used blogs to earn new business
  • 53% used Twitter to connect and converse with potential clients
  • 85% of respondents feel that blogs are useful, important or critical to earning new business.

This shows that inbound marketing (blogs, SEO, Social Media) far outweighs outbound marketing (direct mail, trade shows, telemarketing) when it comes to ROI on marketing dollars.

Organizations that rely predominantly on inbound marketing report a 62% lower cost per lead than organizations that focus solely on out-bound marketing.

Ready to bite? Give us a call at 703-385-8178 or visit our Contact Us page for more information on how the Borenstein Group team can help your business hook new leads through smarter digital marketing strategies.

Filed Under: Creative, Infographics Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, Borenstein Group 18th Anniversary, Brand Power, branding, Digital Branding, Digital Marketing, Facebook, federal computer week, federal marketing, gal borenstein, Gold Stevie Awards, Google, govcon, government computer news, Government contracting, govwin, International Award, International Business Awards, it marketing. high tech marketing, lead generation, Marketing App, Marketing Awards, marketing to federal government, marketing to the government, Metrics, Mobile App Awards, Mobile App Awards. Digital Marketing Award, Mobile App Development Awards, Mobile Marketing App, Public Relations, Ragan Award Nominee, Ragan Best Mobile App 2012 Award, Ragan PR Awards, Ragan PR Daily, SEO, Small Business, small business marketing, Social Media Analytics, Social Media App, Social Media Award. Ragan Digital Marketing Awards, Social Media Awards, Social Media Marketing, Stevie Awards, Strategic Communications, technology advertising, Top 500 Agency Ad Age, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top public relations agencies, Web Analytics, World's Best Mobile App

Borenstein Group Named Best Mobile App Finalist In Ragan PR Daily’s Digital PR & Social Media Awards 2012

November 1, 2012 by Gal Borenstein Leave a Comment

FAIRFAX, VA – The Borenstein Group is proud to announce that it has been nominated as Best Mobile App Finalist in the Ragan PR Daily’s Digital PR & Social Media Awards 2012. The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest,” is a fast-paced racing game that teaches players how to use social media and digital marketing strategies to improve return on investment. The app has already brought home multiple national and international awards this year.

The Ragan Awards competitions are the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, Ragan’s popular news sites are followed by communications professionals in every country in the world, with nearly 600,000 daily readers in North America alone.

Ragan PR Daily received submissions from hundreds of entries to the inaugural annual awards event, from in-house communications departments to PR and Marketing Agencies of all sizes from across the nation. The Borenstein Group was named finalist among industry PR icons such as Waggener-Edstrom, and Xivic Inc. Categories included Best Blog, Best Digital Marketing Campaign, Best Content Marketing, Best Website, Best Social Media Campaign and many more. Judges narrowed down the submissions to an elite group of finalists to be recognized at an award luncheon in New York City on January 24, 2012.

“We’re delighted to be honored with this exciting nomination,” said Borenstein Group President and CEO, Gal Borenstein. “Especially considering we were up against some of the brightest minds in app development in marketing today.”

The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest” is available for download on iTunes or the Android Marketplace. The action centers around Roi the Turtle, who represents small business, and Biggie the Rabbit, a greedy embodiment of big corporate competitors. Roi and Biggie race around Washington, DC landmarks in a head-to-head heat for marketing success. To win, Roi must collect social media icons, rocket boosters and coins – each important tools in smart marketing strategy. More information on Turtle or Soup is available at www.turtleorsoup.com.

“To us, marketing is always a competition,” added Borenstein. “You’ve got to go for the gold. In our app, Roi the Turtle is the classic underdog. But with hard work and smart strategy, he can overcome any obstacle to win the race.”

Ragan PR Daily is a trusted source of industry information for PR professionals and digital, mobile and social media marketers worldwide. The firm offers conferences, webinars as well as digital and publications. The firm’s parent site, Ragan.com, offers insight from distinguished contributors and boasts an expansive audience of communications professionals. For a full list of Ragan PR Daily’s 2012 Digital, PR & Social Media Award nominees, CLICK HERE.

 

Filed Under: Press Release Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, Borenstein Group 18th Anniversary, Brand Power, branding, Digital Branding, Digital Marketing, Facebook, federal computer week, federal marketing, gal borenstein, Gold Stevie Awards, Google, govcon, government computer news, Government contracting, govwin, International Award, International Business Awards, it marketing. high tech marketing, lead generation, Marketing App, Marketing Awards, marketing to federal government, marketing to the government, Metrics, Mobile App Awards, Mobile App Awards. Digital Marketing Award, Mobile App Development Awards, Mobile Marketing App, Public Relations, Ragan Award Nominee, Ragan Best Mobile App 2012 Award, Ragan PR Awards, Ragan PR Daily, SEO, Small Business, small business marketing, Social Media Analytics, Social Media App, Social Media Award. Ragan Digital Marketing Awards, Social Media Awards, Social Media Marketing, Stevie Awards, Strategic Communications, technology advertising, Top 500 Agency Ad Age, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top public relations agencies, Web Analytics, World's Best Mobile App

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  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
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The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

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