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Public Relations

WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.

December 23, 2020 by Gal Borenstein Leave a Comment

Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.

WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.

Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”

WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.

To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Aerospace and Defense Branding, B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Digital Branding, Digital Branding for Manufacturers, Digital Marketing, Industrial Branding, Industrial Marketing, Manufacturing branding, marketing manufacturing, Public Relations, top advertising agencies washington dc

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

 

 

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Chief Marketer Top Agencies 2021, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, Top B2G Marketing Agencies 2021, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Amentum, Leading Defense, Energy & Aerospace Contractor, Wins Creative Award of Distinction for Best-in-Class B2G TV Branding Commercial at The 26th Annual Communicator Awards in 2020

May 18, 2020 by Gal Borenstein Leave a Comment

Vienna, VA.  The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who rebranded in February 2020 from AECOM Management Services, was honored with Award of Distinction, by The Annual Communicator Awards 2020 for its B2B TV commercial “We are Amentum” which successfully and effectively introduced the company brand to market with TV Spots featured on CNN and Fox News, as part of a fully integrated brand launch.

“Amentum is honored to be recognized among the best B2B/B2G TV campaign commercials in the 26th Annual Communicator Awards,” said Ronald “Fog” Hahn, Amentum’s Executive Vice President of Strategic Growth. Hahn added, “We are very grateful for the collaboration and support from Borenstein Group and their efforts as we launched Amentum as an independent company, and the television campaign was a critical initiative to help us introduce the new brand to the marketplace.”

Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO, stated, “Amentum and its spirited executive leadership acted as true partners to our agency throughout the rebranding journey. It was truly a collaborative outcome of partners acting together with passion, dedication to meet the mission, and we are very proud of this third-party validation by The Communicator Awards 2020 competition.”

The 26th Annual Communicator Awards announced WINNERS of Excellence and Distinction award recipients named in New York, NY, on May 13, 2020. The winners of the 26th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Eva McCloskey, managing director of the AIVA, stated: “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

View the award-winning Amentum B2G Branding TV commercial spot here:

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

 

 

 

 

 

 

 

About Amentum

Amentum is a premier global technical and engineering services partner supporting critical programs of national significance across defense, security, intelligence, energy, and environment. We draw from a century-old heritage of operational excellence, mission focus, and successful execution underpinned by a strong culture of safety and ethics. Headquartered in Germantown, Md., we employ more than 20,000 people in 48 states and 28 foreign countries and territories. Visit us at amentum.com to explore how we deliver excellence for our customers’ most vital missions.

 

About The Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

 

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Amentum, B2B, B2B Marketing, b2g, b2g marketing, Digital Branding, Govcon marketing, Public Relations, Strategic Communications, technology advertising, The Borenstein Group, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding

May 14, 2020 by Gal Borenstein Leave a Comment

There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results.

In a B2C world, marketers sell to consumers who buy based on many emotions. But in B2B markets, according to Gal Borenstein, Founder of Borenstein Group, there’s only one emotion that counts: TRUST. 

On The Innovative Agency’s latest podcast, Gal Borenstein shares how he leverages creativity in his 4 pillars of creating trust with buyers.

These fundamentals make the message resonate for B2B clients:

1. Understand the psychology of the decision-makers.

2. Before you start anything, learn who all the stakeholders and influencers are, as well as what rules they follow. How do they decide?

3. Competitive intelligence – get it.

4. A failure to know what your client’s competitors are saying, or promising, means a fail when trying to differentiate. Set a baseline for client expectations. Agreement on the desired outcomes is critical for measuring progress.  How will the client know its ROI if you haven’t agreed on the metrics at the start? There’s the 4th pillar in B2B trust….

Listen to  Sharon Toerek’s conversation with Gal Borenstein at the link here to learn what it is!

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front-row seat to the practice of innovation in today’s marketing, communications, and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

 

Filed Under: Borenstein Group News, Industry News, Press Release, Uncategorized Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Clutch Research Names Borenstein Group, Washington DC & Baltimore’s Top Digital Agency for 2017

October 26, 2017 by Gal Borenstein Leave a Comment

web design washington dc

WASHINGTON, DC, October 26, 2017 – Clutch announced the top advertising and marketing agencies and web and app development companies in Washington, DC, and Baltimore. A leading B2B research, ratings and reviews firm, Clutch evaluates companies on their ability to deliver, market presence, and experience. Clutch’s ongoing research features eight industries and identifies the leading companies in each.

Top digital marketing agencies in Washington, DC, and Baltimore: Borenstein Group, Inc. WebMechanix, PBJ Marketing, R2integrated, Whittington Consulting, Knucklepuck, Foster Web Marketing, Bluetext, BlueTree Digital, Udonis, Interactive Strategies, Big Oak Studios, Viget, GKV, and Imagine.

Mr. Gal Borenstein, Founder & CEO, commented “We are very pleased to receive this third-party validation from a prominent and objective research firm like Clutch. At the end of the day, clients seek partners, not vendors, and we follow that philosophy to ensure we don’t automate problems but automated creative and strategic solutions to help companies grow through branding, marketing, and public relations in the age of digital. Ultimately, great agency work isn’t about winning creative awards; it’s about having happy clients that appreciate the value we add to their business. “

Clutch Research Names Borenstein Group, Washington DC & Baltimore’s Areas’ Top Digital Agency for 2017

Clutch identified the top performing agencies and developers using a unique rating methodology that considers market presence, ability to deliver and verified reviews and ratings. https://www.prnewswire.com/news-releases/clutch-announces-the-leading-agencies–developers-in-washington-dc-and-baltimore-300543806.html

The full research can be found at:

https://clutch.co/agencies/digital/washington-dc/leaders-matrix

https://clutch.co/agencies/digital-marketing/washington-dc/leaders-matrix

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

Filed Under: Borenstein Group News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, Digital Branding, federal marketing, it marketing. high tech marketing, Public Relations, Strategic Communications, top digital agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Top 5 Tagline Tips: How to Create the Brand Experience in 5 Words or Less

August 8, 2017 by Gal Borenstein Leave a Comment

“Just do it.” “I’m Lovin’ it.” “Rethink Possible.” “The Ultimate Driving Machine.” Do these phrases sound instantly familiar? So familiar, in fact, that you immediately envision the product, you imagine the sensation, you taste the sweat and smell the Big Mac, you grip the wheel with your dream hands and stamp down on the accelerator. You experience the brand – all thanks to a few simple words. That’s the power of a great tagline.

Many people may assume that since typical taglines use just a few short, crisp words, a great tagline should be fairly easy to create. Fewer words, less trouble, right? For those of us who make a living one letter at a time, nothing could be further from the truth. Crafting an impactful tagline involves many steps, from researching the product to identifying strengths and weaknesses of the competition to learning the likes and dislikes of the target audience. Plus, tagline creation requires a comprehensive command of the subtleties of language, an ear for poetry, and an eye for design. Here are a few great tips to use when creating a tagline for a company, product or brand:

  1. Make it Memorable: It sounds easy, but the most important factor to consider is that in addition to the brand name, the tagline captures the minimum information that consumers need to know about a product or company. The only information a consumer has access to when they are not face-to-face with the product, is what they have stored about it in their heads. Short, concise phrases that capitalize on existing idioms or conventions of speech are always great places to start.
  2. Keep it Modern: Just like fashion or interior design, language has cycles in which certain words, grammatical conventions and patterns of speech become more popular and more commonly used. Today, with the prevalence of social media, there is a trend toward casual and conversational tones in nearly all writing outside of academia. You can see it overtly in blogs and tweets, but it’s even present in journalism and editorial work. A tagline of today should capitalize on this informal tone – the brand and the consumer can speak on the same terms.
  3. Add Aural Appeal: Taglines love great rhymes. With clear rhythm, meter and time, good lines stay stuck in the mind. Alliteration packs a powerful punch. Plus, repetition is a really, really, really relevant tool. Lame language games aside, infusing aural appeal – or highlighting the sound, not just the meaning of the word – can be a very effective tactic in tagline creation.
  4. Ignite the Imagination: The tagline is a conceptual piece. A tagline that relies on nebulous or conceptual language is much more likely to inspire new ideas and stimulate the imagination than one that uses declarative language to describe precise details of the brand. A good tagline should take risks, should be open to interpretation and should entice the mind, without shifting focus away from the brand, or mixing up the message. Don’t be afraid to break the rules.
  5. Trademark It: During the ideation process, it’s important to check each tagline concept thoroughly on Google and USPTO.gov. It can be quite a disappointment (and legally tenuous) if you’ve developed fantastic messaging around a tagline someone else owns. If there’s no record of the tagline in existing patent files, the word or phrase can be trademarked – then it’s yours.

 

Finally, keep in mind that taglines are temporary. Each tagline should reflect the current moods and market trends. If you continue to strive to develop new tagline ideas based on these easy principles, your brand will stay relevant, captivating and profitable.

For more information on branding strategies in the B2B and B2G arenas, please give us a call at 703-385-8178, or visit our Contact Us page.

Do you have any tagline tips you’ve used in the past? How does the tagline play into your current digital marketing efforts?

Filed Under: Branding, Creative, Strategy Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, Brand Power, branding, Digital Branding, Digital Marketing, Facebook, federal computer week, federal marketing, gal borenstein, Gold Stevie Awards, Google, govcon, government computer news, Government contracting, govwin, International Award, International Business Awards, it marketing. high tech marketing, lead generation, Marketing App, Marketing Awards, marketing to federal government, marketing to the government, Metrics, Mobile App Awards, Mobile App Development Awards, Mobile Marketing App, Public Relations, SEO, Small Business, small business marketing, Social Media Analytics, Social Media App, Social Media Awards, Social Media Marketing, Stevie Awards, Strategic Communications, technology advertising, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top public relations agencies, Web Analytics, World's Best Mobile App

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Recent Posts

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

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From our Blog

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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