marketing to federal government

UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

March 11, 2022 by Gal Borenstein Leave a Comment

Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc.

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

December 2, 2021 by Gal Borenstein Leave a Comment

Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers.

According to Chief Marketer, winning agencies were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts, and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

Jessica Heasley, Group Editor & Publisher at Chief Marketer stated, “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Borenstein Group’s CEO, Gal Borenstein, said, “We are honored to receive this recognition for the second consecutive year. Now more than ever, as the world turn to digital platforms, technology firms are looking for agencies that can deliver evidence-based, synchronized engagement strategies that align with their growth objectives.”

Borenstein Group is a leading digital marketing communications company in the Washington, DC, metropolitan area that serves clients locally and globally in defense, aerospace, AI and machine learning, analytics, ISR, cybersecurity, information technology, professional services, and high-tech manufacturing. Founded in 1995, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies maximize their brand promise and equity. Visit BorensteinGroup.com for more information.

MarTech Outlook Magazine Names Borenstein Group a Top 10 Brand Management Agency in 2021

July 26, 2021 by Will Synder Leave a Comment

The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was named a Top 10 Brand Management Agency by MarTech Outlook Magazine in their recent 2021 edition. MarTech Outlook, is the go-to resource for senior-level Marketing leaders and decision-makers to learn and share their experiences with products/services, technologies, and Marketing technology trends. The international digital publication shines a spotlight on profound insights, innovative technology, and novel solutions for CMOs and other suites of C-level executives in an ever-changing industry.

Agency Candidates for this prestigious annual award are nominated by companies with whom they have collaborated and seen results. In the case of the Borenstein Group, the magazine highlighted the agency’s mission to make creativity a science, our ability to make products appealing and believable, and the paramount level of trust established with consumers.

The decision was based on how brand management agencies have reacted to recent radical shifts in the industry. They looked for the ability to balance classic brand integrity with the need to exude a modern feel; thus, maintaining the trust of existing clients without becoming outdated. They also emphasized the growing importance of social media in digital marketing strategy.

Read the full article here.

How to Take Your B2B Marketing to the Next Level with a KPI Strategy

June 26, 2021 by Will Synder Leave a Comment

The best way to take B2B marketing to the next level is to make your strategic and creative processes scientific by basing them in data. However, the never-ending sea of raw data you can measure and draw from can be overwhelming; and not all data is helpful. This is where Key Performance Indicators (KPIs) come in handy. Data is initially presented as metrics, anything and everything about your project that can be measured, but KPIs are filtered groups of metrics that are relevant to tangible goals. KPIs are tied to specific campaigns as objectives to gauge individual success.

Establishing KPIs for your project is never a one-size-fits-all process. Before using them, you must first:

Define concrete goals you think the project can achieve
Establish how success is best measured for these goals
Create a specific plan to achieve success
And scrutinize which metrics are actually relevant to analyzing progress

Working with your team to identify relevant KPIs, setting concrete goals for each of these, and measuring progress over time forces them to think through all of the minute details, making your plan more robust than ever. There are many groupings of KPIs that can be advantageous in the world of digital B2B marketing:

Lead Generation KPIs: They help you gauge how many potential new customers your campaign is attracting. Metrics like monthly new leads, primary lead sources (where leads came from), marketing qualified leads (those attracted specifically by your campaign tactics), and cost per lead (total cost/total leads) can help you track lead activity over time and identify where costs can be cut.
Website and Traffic KPIs: Your website is your most important tool in digital B2B marketing and metrics like monthly site traffic, returning vs. new users, click-through rate (how often users follow a specific link), and conversion rate (how many users complete the desired action out of total traffic) can illuminate what’s working and what’s not.
SEO KPIs: Traffic driven towards your website is directly influenced by your Search Engine Optimization tactics. Analyzing your organic search traffic, leads/conversions from organic searches, backlinks (which unique domains are linking to yours and their reputations), google page rank, and keyword analysis can give your SEO strategy purposeful direction.
Social Media KPIs: Many companies use their professional social media as they do their personal: sporadically and impulsively. Comparing different social media strategies with the change in traffic from social media, leads/conversions from social media, audience size growth rate, engagement rate, and return on social media investment allows you to bring order to your social media presence in a way that works.
Project KPIs: Key Performance Indicators aren’t just helpful to clients. Lead time per project (time between project initiation and delivery), estimated vs. actual project time/cost, and utilization rates (time employees spend on billable tasks out of total time spent) can help an agency internally to perfect its practices.

The final step is deciding when to report which KPIs. Daily reports are utilized by an agency to quickly identify problems and troubleshoot. Weekly reports may be shared with clients and show broader trends in what is happening with their campaign in real-time. Monthly reports give an all-encompassing perspective on long-term projects and show the impact of your marketing activities over time.

The Surest Ways to Build Digital Trust for Your Brand in 2021; Performance Delivered Podcast Features Gal Borenstein, Borenstein Group CEO, for Strategic Insights

May 12, 2021 by Will Synder Leave a Comment

Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”

To accomplish this, Gal Borenstein reverse engineers the trust-building process:

Ask what makes your product the best. Then, prove it. What metrics and data can you highlight to base your product’s superiority in science?
Interview clients. Ask them the same questions you asked internally. What do they want? What is the value they see in your product? Where are the discrepancies between your evaluation and theirs?
Do your homework on the brand messaging in the space. Knowing what your competition is saying allows you to test their narratives against each other to see what is successfully converting non-believers.
Implement your new strategies and let the analytics tell you what’s working and what isn’t.

About Performance Delivered: Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.