• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact
    • Request A Proposal
    • Contact Us
    • Careers
    • Internships

LinkedIn

What’s Your Messaging Equation? Creating a Compelling Messaging & Positioning Strategy

July 15, 2017 by Gal Borenstein Leave a Comment

What does your company do that’s different and better than everyone else in your market? For many, this is a difficult question to answer. At The Borenstein Group, we recommend that clients consider the following constructs as they create their own brand equation. How do you meaningfully communicate this value proposition? That’s a harder challenge.

Does everyone in your organization who interfaces with clients, prospects and industry leaders deliver the same message? Even tougher.

Compelling messaging and market positioning must quickly and effectively communicate why a prospect would choose you over another product or service provider. It qualifies the prospect and clearly articulates what you offer.

Effective messaging and positioning will firmly define your offerings, mission, and benefits in language that matters to your universe of buyers. This is a critical step as companies move toward cohesive processes and consistent delivery of the brand message. Messaging must include the problems the company, solution or product solves and how it improves the lives of your customers.

This is ambitious work and calls for a careful process. It also calls for an honest assessment. Be prepared to answer some big questions like:

  • How does my company impact our clients?
  • How should we be selling against our competitors?
  • What do our clients say about us?
  • Why do our clients or customers buy from us?

At a very basic level, here is the messaging equation:

Ready to learn more about practical tips to create or improve your messaging and positioning strategy? contact us or call 703-385-8178×28

Filed Under: Branding, Creative, Strategy Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, branding, Content, Facebook, it marketing. high tech marketing, lead generation, LinkedIn, Marketing, Marketing Strategy, marketing to federal government, marketing to government, Social Media Marketing, Strategic Communications, The Borenstein Group, top washington dc marketing agencies, top washington dc social media agencies

Borenstein Group Wins in Washington Business Journal-Capital One’s Social Media Madness Competition (Washington, D.C. Region)

July 18, 2012 by Gal Borenstein Leave a Comment

WASHINGTON, D.C., July 18th, 2012 — The Borenstein Group announced it has won the coveted Number 1 spot in the Washington Business Journal-Capital One Social Madness Challenge. The Borenstein Group, a premier branding and marketing firm, is the region’s only creative agency to make it to the national round, outscoring over 20 area competitors in the “Companies under 100 Employees” category.

The Social Madness Challenge is a national social media competition sponsored by the Business Journal network and Spark Business from Capital One. Competitors are grouped by number of employees into bracket-style matchups where performance is judged by the level of growth in likes and fans on Facebook, the growth of followers and frequency of posts on Twitter, and the expansion and activity of companies’ LinkedIn networks, in addition to the number of votes scored on the Social Madness website.

The Borenstein Group won the challenge by a wide margin, earning more than double the votes of the nearest competitor in the final round. Throughout the completion the Borenstein Group maintained its lead over the distinguished challengers by actively posting fresh marketing and social media tips, sharing engaging new content on Facebook, by recruiting new Twitter followers and tweeting often, and by using LinkedIn as a venue to demonstrate thought leadership.

“Social media is where today’s business engagement happens. It’s where customers and companies connect locally, regionally, and vertically,” said Borenstein Group President and CEO, Gal Borenstein. “Strategic and effective social media activity is a critical component to a successful digital marketing strategy. Today’s world is digital, and we’re helping our clients thrive in it.”

To demonstrate the company’s social media prowess, The Borenstein Group recently released “Turtle or Soup: Survival of the Smartest,” a mobile social media gaming app for the Apple and Android smart phones and tablets, in which players learn the value of social media marketing while racing around a simulated I-495 to a backdrop of the D.C. skyline.

“The point of the game is simple,” said Borenstein, “Be the turtle, or be the soup. It’s a tortoise and hare adventure for the mobile gaming market. As Roi the Turtle, you’ve got to use smart strategy and the right tools to beat Biggie the Rabbit. Our small business clients are like the turtle – with the right tools you can easily beat any competitor. It’s what we did to win Social Madness, and it’s what we do for our clients every day.”

Now representing the DC region, The Borenstein Group enters the national competition alongside fellow regional winners the Society for Human Resource Management, and Embassy Suites Hotels in the medium and large business categories respectively. The national Social Madness challenge begins July 24th, 2012.

“Integrated digital marketing is the future, and we’re ready to help companies embrace it” added Borenstein.

 

About Us:

The Borenstein Group helps businesses achieve higher ROI through creative, cutting-edge integrated marketing strategies with enhanced capabilities in digital, mobile and social media. From mobile app development to digital branding and online advertising campaigns, The Borenstein Group enables growing companies to expand market share, raise awareness and earn new business. 50.87.248.93/~borenst1.

Link with us @ Twitter, LinkedIn & Facebook

Filed Under: Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, branding, Digital Marketing, Facebook, Google, it marketing. high tech marketing, lead generation, LinkedIn, Marketing, Marketing Strategy, marketing to federal government, messaging, Social Media for Small Business, social media madness, Social Media Marketing, social media marketing b2b, The Borenstein Group, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, Washington Business Journal

Primary Sidebar

Recent Posts

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

COA-Dowload

Footer

From our Blog

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

Copyright 2021 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version