The announcement was made via PR Newswire release by TopMarketingCompanies.com, see original posting: https://finance.yahoo.com/news/top-b2b-digital-marketing-agencies-081500024.html
The Borenstein Group, a leading B2B and B2G integrated branding agency, has announced Clutch Research recognized it as one of the Top B2G & B2B Branding Agencies in its Top 1000 Companies Annual listings. According to Clutch, “Digital strategy and branding are essential components to elevating the character that your company has to raise it’s ROI. Clutch, the B2B ratings and reviews platform in the DC metro area, recently announced its global Clutch 1000 list that features the top companies around the world who excel in their craft.
According to Clutch, “While Borenstein Group wasn’t in the room, its clients sang praises of trust, expertise, and creativity about Borenstein Group’s work. They appreciated the agency’s strategic efforts to help their business succeed, and they are proud to have done just that for them. Clutch sister sites, The Manifest and Visual Objects, help Borenstein Group appear on a resource list for research on US-based agencies and a platform that showcases digital portfolios of top-performing agencies in various industries.
We are looking forward to meeting our future clients, and this award will help us differentiate our expertise against the others in the B2G and B2B branding arena. If you’re ready to kick off a project consultation call, schedule it with us today!
WASHINGTON, DC, October 26, 2017 – Clutch announced the top advertising and marketing agencies and web and app development companies in Washington, DC, and Baltimore. A leading B2B research, ratings and reviews firm, Clutch evaluates companies on their ability to deliver, market presence, and experience. Clutch’s ongoing research features eight industries and identifies the leading companies in each.
Top digital marketing agencies in Washington, DC, and Baltimore: Borenstein Group, Inc. WebMechanix, PBJ Marketing, R2integrated, Whittington Consulting, Knucklepuck, Foster Web Marketing, Bluetext, BlueTree Digital, Udonis, Interactive Strategies, Big Oak Studios, Viget, GKV, and Imagine.
Mr. Gal Borenstein, Founder & CEO, commented “We are very pleased to receive this third-party validation from a prominent and objective research firm like Clutch. At the end of the day, clients seek partners, not vendors, and we follow that philosophy to ensure we don’t automate problems but automated creative and strategic solutions to help companies grow through branding, marketing, and public relations in the age of digital. Ultimately, great agency work isn’t about winning creative awards; it’s about having happy clients that appreciate the value we add to their business. “
Clutch identified the top performing agencies and developers using a unique rating methodology that considers market presence, ability to deliver and verified reviews and ratings. https://www.prnewswire.com/news-releases/clutch-announces-the-leading-agencies–developers-in-washington-dc-and-baltimore-300543806.html
The full research can be found at:
A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.
“Just do it.” “I’m Lovin’ it.” “Rethink Possible.” “The Ultimate Driving Machine.” Do these phrases sound instantly familiar? So familiar, in fact, that you immediately envision the product, you imagine the sensation, you taste the sweat and smell the Big Mac, you grip the wheel with your dream hands and stamp down on the accelerator. You experience the brand – all thanks to a few simple words. That’s the power of a great tagline.
Many people may assume that since typical taglines use just a few short, crisp words, a great tagline should be fairly easy to create. Fewer words, less trouble, right? For those of us who make a living one letter at a time, nothing could be further from the truth. Crafting an impactful tagline involves many steps, from researching the product to identifying strengths and weaknesses of the competition to learning the likes and dislikes of the target audience. Plus, tagline creation requires a comprehensive command of the subtleties of language, an ear for poetry, and an eye for design. Here are a few great tips to use when creating a tagline for a company, product or brand:
- Make it Memorable: It sounds easy, but the most important factor to consider is that in addition to the brand name, the tagline captures the minimum information that consumers need to know about a product or company. The only information a consumer has access to when they are not face-to-face with the product, is what they have stored about it in their heads. Short, concise phrases that capitalize on existing idioms or conventions of speech are always great places to start.
- Keep it Modern: Just like fashion or interior design, language has cycles in which certain words, grammatical conventions and patterns of speech become more popular and more commonly used. Today, with the prevalence of social media, there is a trend toward casual and conversational tones in nearly all writing outside of academia. You can see it overtly in blogs and tweets, but it’s even present in journalism and editorial work. A tagline of today should capitalize on this informal tone – the brand and the consumer can speak on the same terms.
- Add Aural Appeal: Taglines love great rhymes. With clear rhythm, meter and time, good lines stay stuck in the mind. Alliteration packs a powerful punch. Plus, repetition is a really, really, really relevant tool. Lame language games aside, infusing aural appeal – or highlighting the sound, not just the meaning of the word – can be a very effective tactic in tagline creation.
- Ignite the Imagination: The tagline is a conceptual piece. A tagline that relies on nebulous or conceptual language is much more likely to inspire new ideas and stimulate the imagination than one that uses declarative language to describe precise details of the brand. A good tagline should take risks, should be open to interpretation and should entice the mind, without shifting focus away from the brand, or mixing up the message. Don’t be afraid to break the rules.
- Trademark It: During the ideation process, it’s important to check each tagline concept thoroughly on Google and USPTO.gov. It can be quite a disappointment (and legally tenuous) if you’ve developed fantastic messaging around a tagline someone else owns. If there’s no record of the tagline in existing patent files, the word or phrase can be trademarked – then it’s yours.
Finally, keep in mind that taglines are temporary. Each tagline should reflect the current moods and market trends. If you continue to strive to develop new tagline ideas based on these easy principles, your brand will stay relevant, captivating and profitable.
For more information on branding strategies in the B2B and B2G arenas, please give us a call at 703-385-8178, or visit our Contact Us page.
Do you have any tagline tips you’ve used in the past? How does the tagline play into your current digital marketing efforts?
Building or maintaining a strong brand should be an important short and long term revenue goal for your company. Especially in a recession. But for many federal contractors, the time, attention (and money) dedicated to this initiative fall short. The reasons for this are many and range for too much emphasis on set-aside status, to a desire to make marketing materials look and sound like other industry players. For example, many small government contractors want their marketing materials to sound like Lockheed Martin or Leidos, but of course, don’t have the marketing budgets of the big boys.
- What is unique about my organization or brand in the context of the industry as a whole?
- Which of these factors are most important to my clients and prospects?
- Which of these factors are most difficult for your competitors to imitate?
- Which of these factors can be most easily understood by my prospects?
- For the brand to be effective, it has to be unique.
- For the brand to make an impact and be memorable, it has to be clear and compelling.
- For the brand to generate revenue, it has to foster a sense of ownership by my clients, partners, and employees.
- For the brand to be credible, it must be believable.
There are some great marketing agencies out there. Depending on where you live, you probably have a decent selection of highly-regarded firms. But just because you pick a great one doesn’t mean you’ll have a stellar experience. Before you forge ahead with an agency, here are four essential ingredients you’ll need on your end: