Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

Digital Marketing

Borenstein Group Wins 2021 Award of Distinction for Digital Rebranding of WESCORP, a Leading Industrial Manufacturer, at the 27th Annual Communicator Awards

by Leave a Comment

The Borenstein Group, a leading B2B digital branding agency, announced today it has won the 2021 Award of Distinction for the digital rebranding of WESCORP, a leading manufacturer of industrial surface coatings for electronics defense and aerospace industries. The award was presented by the 27th Annual Communicator Awards, named in New York, NY.  The winners of the 27th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and worldwide, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“The work entered into this year’s 27th Annual Communicator Awards is even more impressive than in seasons’ past. This year’s entries are a truly stellar embodiment of our “Communication is everything” tagline,” noted Eva McCloskey, managing director of the AIVA. She added, “On behalf of the Academy, I would like to thank all of this season’s entrants for their willingness to produce such boundary-pushing, effective and outstanding work.” Mr. Gal Borenstein, CEO of Borenstein Group, commented, “We are honored to receive this unique industry recognition for the strategic branding work we performed for WESCORP, an innovative industry leader in its sector.”

About The Communicator Awards:  The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various visual arts disciplines dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms, including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

Borenstein Group Wins 2021 Web Excellence Award for Best B2B Digital Branding for WESCORP, Defense & Aerospace Leader.

by Leave a Comment

VIENNA, VA, UNITED STATES– The Borenstein Group is pleased to announce it has won the Web Excellence Award for Best Branding Design in 2021 for B2B Manufacturing Website for its client WESCORP (White Engineering Surfaces Corporation).
WESCORP is a world-class supplier of thermal spray coatings, precision machining, and precision finishing in critical industries such as aerospace and defense, energy, electronics, automotive, and healthcare. Wescorp’s recently launched website is innovative and responsive. It features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that Wescorp offers critical manufacturers in need of high-performance components.

The Web Excellence Awards endeavor to promote excellence on the Web and set standards by honoring distinguished Websites, Web Marketing Projects, Videos, Mobile Sites/Apps, Social Media Campaigns created by digital and creative agencies, designers, creators, freelancers, and entrepreneurs worldwide. Web Excellence Awards aim to become one of the most prestigious web competitions accessible for everyone waiting for the right opportunity to promote their works. The Web Excellence Awards, or shortly WE-Awards, was launched to help drive excellence on the Web and set a high standard for creative, technical, and professional projects and websites. A diverse group of industry leaders and academicians, Web Excellence Awards’ mission is to honor, recognize and acknowledge innovation and creativity by providing a benchmark standard of excellence for evaluating all media types and channels on the Web.

 

Wescorp is a proud, Made in America, third-generation, woman-owned, and operated family business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive single-source solution enables Wescorp to bring complete quality control and efficiency to any product line.

About The Borenstein Group:
The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com

by Leave a Comment

Washington DC – Digital.com, a leading independent review website for business online tools, products, and services, has named Borenstein Group, Inc. to its list of the 2021 Best Web Design firms in Washington DC and the 2021 Best Digital Marketing Firms in Washington DC. Borenstein Group was ranked among the most trusted agencies to design and build professional websites for B2B and B2G companies.

The top companies were selected based on multiple services, size of the firm, and industry focus. Borenstein Group, Inc. and other firms were expected to demonstrate industry expertise in specific areas. Experts at Digital.com examined companies with additional branding or marketing services that would enable businesses to scale up. The guide also features large and small firms to meet a variety of budgets and service needs. Researchers at Digital.com conducted a 40-hour assessment of over 49 companies across the city. To access the complete list of best web design companies in Washington DC, please visit https://digital.com/web-design-companies/washington-dc/ and https://digital.com/digital-marketing-agencies/washington-dc/

 

 

ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

 

WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.

by Leave a Comment

Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.

WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.

Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”

WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.

To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.

Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding

by Leave a Comment

There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results.

In a B2C world, marketers sell to consumers who buy based on many emotions. But in B2B markets, according to Gal Borenstein, Founder of Borenstein Group, there’s only one emotion that counts: TRUST. 

On The Innovative Agency’s latest podcast, Gal Borenstein shares how he leverages creativity in his 4 pillars of creating trust with buyers.

These fundamentals make the message resonate for B2B clients:

1. Understand the psychology of the decision-makers.

2. Before you start anything, learn who all the stakeholders and influencers are, as well as what rules they follow. How do they decide?

3. Competitive intelligence – get it.

4. A failure to know what your client’s competitors are saying, or promising, means a fail when trying to differentiate. Set a baseline for client expectations. Agreement on the desired outcomes is critical for measuring progress.  How will the client know its ROI if you haven’t agreed on the metrics at the start? There’s the 4th pillar in B2B trust….

Listen to  Sharon Toerek’s conversation with Gal Borenstein at the link here to learn what it is!

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front-row seat to the practice of innovation in today’s marketing, communications, and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

 

TopMarketingCompanies, B2B Marketplace, Names Borenstein Group at Top Five Best B2B Digital Marketing Agencies in 2020

by Leave a Comment

is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. According to the firm, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing. TopMarketingCompanies.com determined the top agencies that have the expertise to build digital marketing campaigns that increase ROI for B2B companies. Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO commented “We are proud to receive this third-party validation of our consistent and strategic efforts to help B2B and B2G companies succeed in their digital branding, marketing, and PR efforts.

The announcement was made via PR Newswire release by TopMarketingCompanies.com, see original posting: https://finance.yahoo.com/news/top-b2b-digital-marketing-agencies-081500024.html