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Digital Marketing

UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

March 11, 2022 by Gal Borenstein Leave a Comment

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc. 

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

 

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies

The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022

February 7, 2022 by Gal Borenstein Leave a Comment

The Borenstein Group is delighted to announce that The Manifest, an independent customer reviews curator site, recognized us as one of the region’s most reviewed digital marketing agencies for corporate name development for branding companies. The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, and Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein Group is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC-Baltimore region.

This year marks another milestone for Borenstein Group as we’ve been ranked on the Most Reviewed list found on The Manifest. The Most Reviewed Company Award on The Manifest features the 15 companies on each listing page that have received the newest reviews in the past 12 months. Additionally, most Reviewed companies have the opportunity to show off their new client feedback through a press release on The Manifest, offered a Most Reviewed Company badge, and content marketing support to share the news on their blog.

Borenstein Group Most Reviewed Corporate Name Branding Agencies 2022 The Manifest Washington DC Baltimore Region 2022

“The Borenstein Group is honored to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” – Mr. Gal Borenstein, CEO

#TheManifestLeader

Filed Under: Uncategorized, Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, brand name creation, corporate naming development, Digital Branding, Digital Marketing, it marketing. high tech marketing, name development, product naming, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, washington dc top public relations agencies

DIGITAL.COM Ranks Borenstein Group Among The Best B2B Digital Branding, Marketing, and Advertising Agencies in Washington, DC in 2021

September 18, 2021 by Gal Borenstein Leave a Comment

Vienna, VA – Digital.com, a leading independent review website for small business online tools, products, and services, has named the Borenstein Group among the best branding marketing and advertising agencies in Metropolitan Washington, DC. Researchers evaluated the top-rated firms based on multiple service lines, the size of each firm, and industry focus.

Borenstein Group and other top agencies were required to offer various services for clients that need to scale as they grow. The study also examined large agencies for clients that need a quick turnaround for national campaigns and small firms for more personalized services. In addition, experts at Digital.com recommend companies that can demonstrate broad industry knowledge and specialty practice areas, such as healthcare, education, and business.

In response to the recognition, Gal Borenstein, Borenstein Group’s CEO, stated, “As we celebrate our 26th anniversary in business, we are honored to be recognized by Digital.com, as an independent validation of our successful continued commitment to helping clients achieve results through digital branding in B2B and B2G markets. The outcomes speak for themselves.”

Researchers at Digital.com conducted a 40-hour assessment of over 71 companies across the city. To access the complete list of best advertising and marketing agencies, please visit https://digital.com/best-branding-agencies/washington-dc/ and https://digital.com/advertising-and-marketing-agencies/washington-dc/ 

 

 

 

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About The Borenstein Group
The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. It develops Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers.

ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software markets. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and was formerly known as Review Squirrel. To learn more, visit https://digital.com/.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Advertising, B2B, B2B branding, B2B Marketing, B2b web site design, b2g, B2G branding, b2g marketing, b2g website design, borenstein group, Digital Branding, Digital Marketing, gal borenstein, it marketing. high tech marketing, Marketing and Branding Agency in Washington DC 2021, Public Relations, top advertising agencies washington dc, Top Branding, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

MarTech Outlook Magazine Names Borenstein Group a Top 10 Brand Management Agency in 2021

July 26, 2021 by Will Synder Leave a Comment

The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was named a Top 10 Brand Management Agency by MarTech Outlook Magazine in their recent 2021 edition. MarTech Outlook, is the go-to resource for senior-level Marketing leaders and decision-makers to learn and share their experiences with products/services, technologies, and Marketing technology trends. The international digital publication shines a spotlight on profound insights, innovative technology, and novel solutions for CMOs and other suites of C-level executives in an ever-changing industry.

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Agency Candidates for this prestigious annual award are nominated by companies with whom they have collaborated and seen results. In the case of the Borenstein Group, the magazine highlighted the agency’s mission to make creativity a science, our ability to make products appealing and believable, and the paramount level of trust established with consumers.

The decision was based on how brand management agencies have reacted to recent radical shifts in the industry. They looked for the ability to balance classic brand integrity with the need to exude a modern feel; thus, maintaining the trust of existing clients without becoming outdated. They also emphasized the growing importance of social media in digital marketing strategy.

Read the full article here.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g advertising, borenstein group, brand engagement agency, branding, Digital Branding, Digital Marketing, digital strategy, gal borenstein, it marketing. high tech marketing, marketing to federal government, Strategic Communications, top advertising agencies washington dc, washington dc top digital marketing agencies

How to Take Your B2B Marketing to the Next Level with a KPI Strategy

June 26, 2021 by Will Synder Leave a Comment

The best way to take B2B marketing to the next level is to make your strategic and creative processes scientific by basing them in data. However, the never-ending sea of raw data you can measure and draw from can be overwhelming; and not all data is helpful. This is where Key Performance Indicators (KPIs) come in handy. Data is initially presented as metrics, anything and everything about your project that can be measured, but KPIs are filtered groups of metrics that are relevant to tangible goals. KPIs are tied to specific campaigns as objectives to gauge individual success.

Establishing KPIs for your project is never a one-size-fits-all process. Before using them, you must first:

  • Define concrete goals you think the project can achieve
  • Establish how success is best measured for these goals
  • Create a specific plan to achieve success
  • And scrutinize which metrics are actually relevant to analyzing progress

Working with your team to identify relevant KPIs, setting concrete goals for each of these, and measuring progress over time forces them to think through all of the minute details, making your plan more robust than ever.  There are many groupings of KPIs that can be advantageous in the world of digital B2B marketing:

  1. Lead Generation KPIs: They help you gauge how many potential new customers your campaign is attracting. Metrics like monthly new leads, primary lead sources (where leads came from), marketing qualified leads (those attracted specifically by your campaign tactics), and cost per lead (total cost/total leads) can help you track lead activity over time and identify where costs can be cut.
  2. Website and Traffic KPIs: Your website is your most important tool in digital B2B marketing and metrics like monthly site traffic, returning vs. new users, click-through rate (how often users follow a specific link), and conversion rate (how many users complete the desired action out of total traffic) can illuminate what’s working and what’s not.
  3. SEO KPIs: Traffic driven towards your website is directly influenced by your Search Engine Optimization tactics. Analyzing your organic search traffic, leads/conversions from organic searches, backlinks (which unique domains are linking to yours and their reputations), google page rank, and keyword analysis can give your SEO strategy purposeful direction.
  4. Social Media KPIs: Many companies use their professional social media as they do their personal: sporadically and impulsively. Comparing different social media strategies with the change in traffic from social media, leads/conversions from social media, audience size growth rate, engagement rate, and return on social media investment allows you to bring order to your social media presence in a way that works.
  5. Project KPIs: Key Performance Indicators aren’t just helpful to clients. Lead time per project (time between project initiation and delivery), estimated vs. actual project time/cost, and utilization rates (time employees spend on billable tasks out of total time spent) can help an agency internally to perfect its practices.

The final step is deciding when to report which KPIs. Daily reports are utilized by an agency to quickly identify problems and troubleshoot. Weekly reports may be shared with clients and show broader trends in what is happening with their campaign in real-time. Monthly reports give an all-encompassing perspective on long-term projects and show the impact of your marketing activities over time.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, B2B Metrics, b2g advertising, b2g marketing, borenstein group, content marketing, Digital Branding, Digital Marketing, gal borenstein, it marketing. high tech marketing, Marketing KPIs 2021, marketing to federal government, Public Relations, Strategic Communications, top advertising agencies washington dc, Web Analytics

B2B Social Media Industry Insights to Watch for in 2021

June 15, 2021 by Will Synder Leave a Comment

It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;

  1. Every platform has an algorithm that determines who sees your social media content. The key to manipulating these algorithms in your favor is consistency and intentionality. Algorithms reward consistent posting. Create a posting schedule so that at least three days a week, you can post original content at the same time of day. Around 11:00 and 5:00 are best because social media traffic spikes around lunch and the end of the workday. Don’t post just for the sake of uploading content. User engagement is just as important to algorithms as consistency. Create content that makes users stop scrolling, read more, open a picture, watch a video, or click on something.
  2. At the onset of the COVID-19 pandemic stay-at-home protocols, social media usage spiked. Just over a year later, general usage has decreased but has stabilized at a higher level than ever before. Due to the radical shift in engagement, consumers are more likely to see ads on social media than any other traditional advertising method. An intelligent and structured social media presence is of paramount importance in 2021.
  3. More people are spending more time on social media than ever before. However, Americans distrust social media more than any other group in the world. Building brand trust (backlink to brand trust blog) is always challenge businesses face, but this is only amplified on social media. Your content needs to exude reliability, show that you listen to what consumers want, and demonstrate that your business tailors its actions towards their feedback.
  4. Social Media is beginning to rival search engines and ads seen on television as the most common source of brand discovery. Even though it is not the first, social media carries the most weight. Ads seen on social media are the most actionable to consumers, have the highest conversion rates, and conveniently give advertisers the most bang for their buck. They are an extremely cheap alternative to traditional advertising methods and certain platforms, like Facebook, have tools to target your ads towards very specific demographics by geographic location, age, etc.
  5. While it can be easy to use social media as a megaphone to describe why all of your products and services are the best, users don’t want to be sold something. A business’s social media presence is oxymoronic in that way. Users are most likely to engage with content that appeals to their emotions or sense of humor. The best way to attract potential consumers to your page is to creatively communicate your brand narrative in an eye-catching way.
  6. Effective strategies include cashing in on meme culture and responding directly to individuals. Memes demonstrate your understanding of your consumers and are simple and free to make. Gucci is widely known for its meme strategy of “making luxury relatable.” Responding to individuals also demonstrates a heightened level of consumer care. Netflix is perhaps the most notorious response account. Even when they are not tagged, Netflix often responds comedically to community conversations about their shows and movies.
  7. Influencers are frequently associated with vanity, beauty, and luxury, but new research shows that users are taking interest in far more lucrative categories. Influencer segments that are currently booming include travel, personal healthcare, fitness/exercise, wildlife/nature, DIY/home improvements, fashion, beauty/cosmetics, and charities/volunteering. Paid promotion through relevant influencers could be a useful strategy you never considered, so be sure to research which internet voices are the loudest related to your industry.
  8. Modern-day users expect demonstrated social responsibility from business accounts in a wide range of ways. Research shows that users favor business accounts that show care for employees, the environment, humanitarian efforts, and current social issues. They are expected to make statements regarding injustices in the news and tailor their content towards calendar celebrations (i.e. Black History, Pride, AAPI awareness months). Many businesses worry about alienating customers by taking political stances, but silence in the wrong situation can be just as damaging to a brand’s reputation. Keep in mind that when addressing these topics, users are looking for acknowledgment and accountability, not for a 280-character post to change the world.
  9. Facebook is the most obvious social media platform to prioritize, and as the most-used platform in the world, it should be a substantial part of your social media plan. However, this cannot be your sole online presence. Consider expanding to Instagram, Twitter, and LinkedIn. Frequently, the same posts can be uploaded on all four platforms with only minor modifications needed. An underutilized but extremely lucrative platform is Pinterest. It is known in the industry as a marketplace of “aspirational shoppers” because users turn to Pinterest for inspiration in the home décor/design, recipes/food/meal ideas, style/clothing/beauty, health/fitness, travel, and wedding/party/events categories. Often, when consumers take to Pinterest for inspiration, they are already dedicated to making some kind of related purchase in the near future.
  10. Social media platforms are beginning to incorporate e-commerce into their sites. Something like the Facebook marketplace is not particularly useful to a business as it is for local buying and selling between individuals. Conversely, platforms like Instagram and Tik Tok have created in-app e-commerce features where products can be sold without leaving the platform. They also offer services that let businesses tag their products in the foreground or background of a photo or video. That way, if a user sees something they like displayed in context, they can tap the item and be directed to an e-commerce page selling it. Don’t rely solely on the e-commerce integrated into your website. Use all of the tools available to sell your product or service.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, digital strategy, federal marketing, it marketing. high tech marketing, Public Relations, Social Media Marketing, Strategic Communications, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

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From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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