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UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

March 11, 2022 by Gal Borenstein Leave a Comment

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc. 

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

 

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies

MarTech Outlook Magazine Names Borenstein Group a Top 10 Brand Management Agency in 2021

July 26, 2021 by Will Synder Leave a Comment

The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was named a Top 10 Brand Management Agency by MarTech Outlook Magazine in their recent 2021 edition. MarTech Outlook, is the go-to resource for senior-level Marketing leaders and decision-makers to learn and share their experiences with products/services, technologies, and Marketing technology trends. The international digital publication shines a spotlight on profound insights, innovative technology, and novel solutions for CMOs and other suites of C-level executives in an ever-changing industry.

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Agency Candidates for this prestigious annual award are nominated by companies with whom they have collaborated and seen results. In the case of the Borenstein Group, the magazine highlighted the agency’s mission to make creativity a science, our ability to make products appealing and believable, and the paramount level of trust established with consumers.

The decision was based on how brand management agencies have reacted to recent radical shifts in the industry. They looked for the ability to balance classic brand integrity with the need to exude a modern feel; thus, maintaining the trust of existing clients without becoming outdated. They also emphasized the growing importance of social media in digital marketing strategy.

Read the full article here.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g advertising, borenstein group, brand engagement agency, branding, Digital Branding, Digital Marketing, digital strategy, gal borenstein, it marketing. high tech marketing, marketing to federal government, Strategic Communications, top advertising agencies washington dc, washington dc top digital marketing agencies

B2B Social Media Industry Insights to Watch for in 2021

June 15, 2021 by Will Synder Leave a Comment

It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;

  1. Every platform has an algorithm that determines who sees your social media content. The key to manipulating these algorithms in your favor is consistency and intentionality. Algorithms reward consistent posting. Create a posting schedule so that at least three days a week, you can post original content at the same time of day. Around 11:00 and 5:00 are best because social media traffic spikes around lunch and the end of the workday. Don’t post just for the sake of uploading content. User engagement is just as important to algorithms as consistency. Create content that makes users stop scrolling, read more, open a picture, watch a video, or click on something.
  2. At the onset of the COVID-19 pandemic stay-at-home protocols, social media usage spiked. Just over a year later, general usage has decreased but has stabilized at a higher level than ever before. Due to the radical shift in engagement, consumers are more likely to see ads on social media than any other traditional advertising method. An intelligent and structured social media presence is of paramount importance in 2021.
  3. More people are spending more time on social media than ever before. However, Americans distrust social media more than any other group in the world. Building brand trust (backlink to brand trust blog) is always challenge businesses face, but this is only amplified on social media. Your content needs to exude reliability, show that you listen to what consumers want, and demonstrate that your business tailors its actions towards their feedback.
  4. Social Media is beginning to rival search engines and ads seen on television as the most common source of brand discovery. Even though it is not the first, social media carries the most weight. Ads seen on social media are the most actionable to consumers, have the highest conversion rates, and conveniently give advertisers the most bang for their buck. They are an extremely cheap alternative to traditional advertising methods and certain platforms, like Facebook, have tools to target your ads towards very specific demographics by geographic location, age, etc.
  5. While it can be easy to use social media as a megaphone to describe why all of your products and services are the best, users don’t want to be sold something. A business’s social media presence is oxymoronic in that way. Users are most likely to engage with content that appeals to their emotions or sense of humor. The best way to attract potential consumers to your page is to creatively communicate your brand narrative in an eye-catching way.
  6. Effective strategies include cashing in on meme culture and responding directly to individuals. Memes demonstrate your understanding of your consumers and are simple and free to make. Gucci is widely known for its meme strategy of “making luxury relatable.” Responding to individuals also demonstrates a heightened level of consumer care. Netflix is perhaps the most notorious response account. Even when they are not tagged, Netflix often responds comedically to community conversations about their shows and movies.
  7. Influencers are frequently associated with vanity, beauty, and luxury, but new research shows that users are taking interest in far more lucrative categories. Influencer segments that are currently booming include travel, personal healthcare, fitness/exercise, wildlife/nature, DIY/home improvements, fashion, beauty/cosmetics, and charities/volunteering. Paid promotion through relevant influencers could be a useful strategy you never considered, so be sure to research which internet voices are the loudest related to your industry.
  8. Modern-day users expect demonstrated social responsibility from business accounts in a wide range of ways. Research shows that users favor business accounts that show care for employees, the environment, humanitarian efforts, and current social issues. They are expected to make statements regarding injustices in the news and tailor their content towards calendar celebrations (i.e. Black History, Pride, AAPI awareness months). Many businesses worry about alienating customers by taking political stances, but silence in the wrong situation can be just as damaging to a brand’s reputation. Keep in mind that when addressing these topics, users are looking for acknowledgment and accountability, not for a 280-character post to change the world.
  9. Facebook is the most obvious social media platform to prioritize, and as the most-used platform in the world, it should be a substantial part of your social media plan. However, this cannot be your sole online presence. Consider expanding to Instagram, Twitter, and LinkedIn. Frequently, the same posts can be uploaded on all four platforms with only minor modifications needed. An underutilized but extremely lucrative platform is Pinterest. It is known in the industry as a marketplace of “aspirational shoppers” because users turn to Pinterest for inspiration in the home décor/design, recipes/food/meal ideas, style/clothing/beauty, health/fitness, travel, and wedding/party/events categories. Often, when consumers take to Pinterest for inspiration, they are already dedicated to making some kind of related purchase in the near future.
  10. Social media platforms are beginning to incorporate e-commerce into their sites. Something like the Facebook marketplace is not particularly useful to a business as it is for local buying and selling between individuals. Conversely, platforms like Instagram and Tik Tok have created in-app e-commerce features where products can be sold without leaving the platform. They also offer services that let businesses tag their products in the foreground or background of a photo or video. That way, if a user sees something they like displayed in context, they can tap the item and be directed to an e-commerce page selling it. Don’t rely solely on the e-commerce integrated into your website. Use all of the tools available to sell your product or service.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, digital strategy, federal marketing, it marketing. high tech marketing, Public Relations, Social Media Marketing, Strategic Communications, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

The Surest Ways to Build Digital Trust for Your Brand in 2021; Performance Delivered Podcast Features Gal Borenstein, Borenstein Group CEO, for Strategic Insights

May 12, 2021 by Will Synder Leave a Comment

Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”

performance delivered steffen horst and Borenstein Group Gal Borenstein CEO Interview 2021

To accomplish this, Gal Borenstein reverse engineers the trust-building process:

  1. Ask what makes your product the best. Then, prove it. What metrics and data can you highlight to base your product’s superiority in science?
  2. Interview clients. Ask them the same questions you asked internally. What do they want? What is the value they see in your product? Where are the discrepancies between your evaluation and theirs?
  3. Do your homework on the brand messaging in the space. Knowing what your competition is saying allows you to test their narratives against each other to see what is successfully converting non-believers.
  4. Implement your new strategies and let the analytics tell you what’s working and what isn’t.

About Performance Delivered:  Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Brand Power, branding, content marketing, Digital Branding, Digital Marketing, gal borenstein, it marketing. high tech marketing, marketing to federal government, Public Relations, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision

May 11, 2021 by Gal Borenstein Leave a Comment

Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.

CorporateVision Names Borenstein Group Most Influential Leader in B2B Marketing 2021 in Its Annual Corporate Excellence Awards

 

Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.

 

About The Borenstein Group:  The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B Marketing, b2g, borenstein group, branding, Digital Branding, Digital Marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Top 5 Tagline Tips: How to Create the Brand Experience in 5 Words or Less

August 8, 2017 by Gal Borenstein Leave a Comment

“Just do it.” “I’m Lovin’ it.” “Rethink Possible.” “The Ultimate Driving Machine.” Do these phrases sound instantly familiar? So familiar, in fact, that you immediately envision the product, you imagine the sensation, you taste the sweat and smell the Big Mac, you grip the wheel with your dream hands and stamp down on the accelerator. You experience the brand – all thanks to a few simple words. That’s the power of a great tagline.

Many people may assume that since typical taglines use just a few short, crisp words, a great tagline should be fairly easy to create. Fewer words, less trouble, right? For those of us who make a living one letter at a time, nothing could be further from the truth. Crafting an impactful tagline involves many steps, from researching the product to identifying strengths and weaknesses of the competition to learning the likes and dislikes of the target audience. Plus, tagline creation requires a comprehensive command of the subtleties of language, an ear for poetry, and an eye for design. Here are a few great tips to use when creating a tagline for a company, product or brand:

  1. Make it Memorable: It sounds easy, but the most important factor to consider is that in addition to the brand name, the tagline captures the minimum information that consumers need to know about a product or company. The only information a consumer has access to when they are not face-to-face with the product, is what they have stored about it in their heads. Short, concise phrases that capitalize on existing idioms or conventions of speech are always great places to start.
  2. Keep it Modern: Just like fashion or interior design, language has cycles in which certain words, grammatical conventions and patterns of speech become more popular and more commonly used. Today, with the prevalence of social media, there is a trend toward casual and conversational tones in nearly all writing outside of academia. You can see it overtly in blogs and tweets, but it’s even present in journalism and editorial work. A tagline of today should capitalize on this informal tone – the brand and the consumer can speak on the same terms.
  3. Add Aural Appeal: Taglines love great rhymes. With clear rhythm, meter and time, good lines stay stuck in the mind. Alliteration packs a powerful punch. Plus, repetition is a really, really, really relevant tool. Lame language games aside, infusing aural appeal – or highlighting the sound, not just the meaning of the word – can be a very effective tactic in tagline creation.
  4. Ignite the Imagination: The tagline is a conceptual piece. A tagline that relies on nebulous or conceptual language is much more likely to inspire new ideas and stimulate the imagination than one that uses declarative language to describe precise details of the brand. A good tagline should take risks, should be open to interpretation and should entice the mind, without shifting focus away from the brand, or mixing up the message. Don’t be afraid to break the rules.
  5. Trademark It: During the ideation process, it’s important to check each tagline concept thoroughly on Google and USPTO.gov. It can be quite a disappointment (and legally tenuous) if you’ve developed fantastic messaging around a tagline someone else owns. If there’s no record of the tagline in existing patent files, the word or phrase can be trademarked – then it’s yours.

 

Finally, keep in mind that taglines are temporary. Each tagline should reflect the current moods and market trends. If you continue to strive to develop new tagline ideas based on these easy principles, your brand will stay relevant, captivating and profitable.

For more information on branding strategies in the B2B and B2G arenas, please give us a call at 703-385-8178, or visit our Contact Us page.

Do you have any tagline tips you’ve used in the past? How does the tagline play into your current digital marketing efforts?

Filed Under: Branding, Creative, Strategy Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, Brand Power, branding, Digital Branding, Digital Marketing, Facebook, federal computer week, federal marketing, gal borenstein, Gold Stevie Awards, Google, govcon, government computer news, Government contracting, govwin, International Award, International Business Awards, it marketing. high tech marketing, lead generation, Marketing App, Marketing Awards, marketing to federal government, marketing to the government, Metrics, Mobile App Awards, Mobile App Development Awards, Mobile Marketing App, Public Relations, SEO, Small Business, small business marketing, Social Media Analytics, Social Media App, Social Media Awards, Social Media Marketing, Stevie Awards, Strategic Communications, technology advertising, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top public relations agencies, Web Analytics, World's Best Mobile App

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

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From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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