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UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

March 11, 2022 by Gal Borenstein Leave a Comment

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc. 

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

 

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies

Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

December 2, 2021 by Gal Borenstein Leave a Comment

Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. 

According to Chief Marketer, winning agencies were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts, and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

cm200 2022 logo

Jessica Heasley, Group Editor & Publisher at Chief Marketer stated, “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Borenstein Group’s CEO, Gal Borenstein, said, “We are honored to receive this recognition for the second consecutive year. Now more than ever, as the world turn to digital platforms, technology firms are looking for agencies that can deliver evidence-based, synchronized engagement strategies that align with their growth objectives.”   

Borenstein Group is a leading digital marketing communications company in the Washington, DC, metropolitan area that serves clients locally and globally in defense, aerospace, AI and machine learning, analytics, ISR, cybersecurity, information technology, professional services, and high-tech manufacturing. Founded in 1995, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies maximize their brand promise and equity. Visit BorensteinGroup.com for more information.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, Strategic Communications, top advertising agencies washington dc, Top Branding Agencies Washington DC, top washington dc marketing agencies, washington dc top digital marketing agencies

DIGITAL.COM Ranks Borenstein Group Among The Best B2B Digital Branding, Marketing, and Advertising Agencies in Washington, DC in 2021

September 18, 2021 by Gal Borenstein Leave a Comment

Vienna, VA – Digital.com, a leading independent review website for small business online tools, products, and services, has named the Borenstein Group among the best branding marketing and advertising agencies in Metropolitan Washington, DC. Researchers evaluated the top-rated firms based on multiple service lines, the size of each firm, and industry focus.

Borenstein Group and other top agencies were required to offer various services for clients that need to scale as they grow. The study also examined large agencies for clients that need a quick turnaround for national campaigns and small firms for more personalized services. In addition, experts at Digital.com recommend companies that can demonstrate broad industry knowledge and specialty practice areas, such as healthcare, education, and business.

In response to the recognition, Gal Borenstein, Borenstein Group’s CEO, stated, “As we celebrate our 26th anniversary in business, we are honored to be recognized by Digital.com, as an independent validation of our successful continued commitment to helping clients achieve results through digital branding in B2B and B2G markets. The outcomes speak for themselves.”

Researchers at Digital.com conducted a 40-hour assessment of over 71 companies across the city. To access the complete list of best advertising and marketing agencies, please visit https://digital.com/best-branding-agencies/washington-dc/ and https://digital.com/advertising-and-marketing-agencies/washington-dc/ 

 

 

 

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About The Borenstein Group
The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. It develops Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers.

ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software markets. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and was formerly known as Review Squirrel. To learn more, visit https://digital.com/.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Advertising, B2B, B2B branding, B2B Marketing, B2b web site design, b2g, B2G branding, b2g marketing, b2g website design, borenstein group, Digital Branding, Digital Marketing, gal borenstein, it marketing. high tech marketing, Marketing and Branding Agency in Washington DC 2021, Public Relations, top advertising agencies washington dc, Top Branding, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

B2B Social Media Industry Insights to Watch for in 2021

June 15, 2021 by Will Synder Leave a Comment

It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;

  1. Every platform has an algorithm that determines who sees your social media content. The key to manipulating these algorithms in your favor is consistency and intentionality. Algorithms reward consistent posting. Create a posting schedule so that at least three days a week, you can post original content at the same time of day. Around 11:00 and 5:00 are best because social media traffic spikes around lunch and the end of the workday. Don’t post just for the sake of uploading content. User engagement is just as important to algorithms as consistency. Create content that makes users stop scrolling, read more, open a picture, watch a video, or click on something.
  2. At the onset of the COVID-19 pandemic stay-at-home protocols, social media usage spiked. Just over a year later, general usage has decreased but has stabilized at a higher level than ever before. Due to the radical shift in engagement, consumers are more likely to see ads on social media than any other traditional advertising method. An intelligent and structured social media presence is of paramount importance in 2021.
  3. More people are spending more time on social media than ever before. However, Americans distrust social media more than any other group in the world. Building brand trust (backlink to brand trust blog) is always challenge businesses face, but this is only amplified on social media. Your content needs to exude reliability, show that you listen to what consumers want, and demonstrate that your business tailors its actions towards their feedback.
  4. Social Media is beginning to rival search engines and ads seen on television as the most common source of brand discovery. Even though it is not the first, social media carries the most weight. Ads seen on social media are the most actionable to consumers, have the highest conversion rates, and conveniently give advertisers the most bang for their buck. They are an extremely cheap alternative to traditional advertising methods and certain platforms, like Facebook, have tools to target your ads towards very specific demographics by geographic location, age, etc.
  5. While it can be easy to use social media as a megaphone to describe why all of your products and services are the best, users don’t want to be sold something. A business’s social media presence is oxymoronic in that way. Users are most likely to engage with content that appeals to their emotions or sense of humor. The best way to attract potential consumers to your page is to creatively communicate your brand narrative in an eye-catching way.
  6. Effective strategies include cashing in on meme culture and responding directly to individuals. Memes demonstrate your understanding of your consumers and are simple and free to make. Gucci is widely known for its meme strategy of “making luxury relatable.” Responding to individuals also demonstrates a heightened level of consumer care. Netflix is perhaps the most notorious response account. Even when they are not tagged, Netflix often responds comedically to community conversations about their shows and movies.
  7. Influencers are frequently associated with vanity, beauty, and luxury, but new research shows that users are taking interest in far more lucrative categories. Influencer segments that are currently booming include travel, personal healthcare, fitness/exercise, wildlife/nature, DIY/home improvements, fashion, beauty/cosmetics, and charities/volunteering. Paid promotion through relevant influencers could be a useful strategy you never considered, so be sure to research which internet voices are the loudest related to your industry.
  8. Modern-day users expect demonstrated social responsibility from business accounts in a wide range of ways. Research shows that users favor business accounts that show care for employees, the environment, humanitarian efforts, and current social issues. They are expected to make statements regarding injustices in the news and tailor their content towards calendar celebrations (i.e. Black History, Pride, AAPI awareness months). Many businesses worry about alienating customers by taking political stances, but silence in the wrong situation can be just as damaging to a brand’s reputation. Keep in mind that when addressing these topics, users are looking for acknowledgment and accountability, not for a 280-character post to change the world.
  9. Facebook is the most obvious social media platform to prioritize, and as the most-used platform in the world, it should be a substantial part of your social media plan. However, this cannot be your sole online presence. Consider expanding to Instagram, Twitter, and LinkedIn. Frequently, the same posts can be uploaded on all four platforms with only minor modifications needed. An underutilized but extremely lucrative platform is Pinterest. It is known in the industry as a marketplace of “aspirational shoppers” because users turn to Pinterest for inspiration in the home décor/design, recipes/food/meal ideas, style/clothing/beauty, health/fitness, travel, and wedding/party/events categories. Often, when consumers take to Pinterest for inspiration, they are already dedicated to making some kind of related purchase in the near future.
  10. Social media platforms are beginning to incorporate e-commerce into their sites. Something like the Facebook marketplace is not particularly useful to a business as it is for local buying and selling between individuals. Conversely, platforms like Instagram and Tik Tok have created in-app e-commerce features where products can be sold without leaving the platform. They also offer services that let businesses tag their products in the foreground or background of a photo or video. That way, if a user sees something they like displayed in context, they can tap the item and be directed to an e-commerce page selling it. Don’t rely solely on the e-commerce integrated into your website. Use all of the tools available to sell your product or service.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, B2B Metrics, b2g, b2g advertising, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, digital strategy, federal marketing, it marketing. high tech marketing, Public Relations, Social Media Marketing, Strategic Communications, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision

May 11, 2021 by Gal Borenstein Leave a Comment

Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.

CorporateVision Names Borenstein Group Most Influential Leader in B2B Marketing 2021 in Its Annual Corporate Excellence Awards

 

Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.

 

About The Borenstein Group:  The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B Marketing, b2g, borenstein group, branding, Digital Branding, Digital Marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP A TOP B2G MARKETING AGENCY AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021 CM2021 LOGO
CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

 

 

 

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Chief Marketer Top Agencies 2021, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, Top B2G Marketing Agencies 2021, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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