Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

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Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding

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There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results.

In a B2C world, marketers sell to consumers who buy based on many emotions. But in B2B markets, according to Gal Borenstein, Founder of Borenstein Group, there’s only one emotion that counts: TRUST. 

On The Innovative Agency’s latest podcast, Gal Borenstein shares how he leverages creativity in his 4 pillars of creating trust with buyers.

These fundamentals make the message resonate for B2B clients:

1. Understand the psychology of the decision-makers.

2. Before you start anything, learn who all the stakeholders and influencers are, as well as what rules they follow. How do they decide?

3. Competitive intelligence – get it.

4. A failure to know what your client’s competitors are saying, or promising, means a fail when trying to differentiate. Set a baseline for client expectations. Agreement on the desired outcomes is critical for measuring progress.  How will the client know its ROI if you haven’t agreed on the metrics at the start? There’s the 4th pillar in B2B trust….

Listen to  Sharon Toerek’s conversation with Gal Borenstein at the link here to learn what it is!

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front-row seat to the practice of innovation in today’s marketing, communications, and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

 

TopMarketingCompanies, B2B Marketplace, Names Borenstein Group at Top Five Best B2B Digital Marketing Agencies in 2020

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is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. According to the firm, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing. TopMarketingCompanies.com determined the top agencies that have the expertise to build digital marketing campaigns that increase ROI for B2B companies. Gal Borenstein, Borenstein Group’s CEO commented “We are proud to receive this third-party validation of our consistent and strategic efforts to help B2B and B2G companies succeed in their digital branding, marketing, and PR efforts.

The announcement was made via PR Newswire release by TopMarketingCompanies.com, see original posting: https://finance.yahoo.com/news/top-b2b-digital-marketing-agencies-081500024.html 

Borenstein Group Named Top 10 Brand Strategy Firm by Independent Online B2B Marketplace

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Borenstein Group is pleased to announce it was just named amongst the Top 10 Best Brand Strategy Firms by the independent review website www.topbrandingcompanies.com, a B2B marketplace connecting businesses with branding agencies, that identified the top experts that help clients develop successful strategies to grow brand awareness, retention, loyalty and, consequently, revenue in 2020. According to the site, “Multiple studies have established a strong link between strategic branding and revenue growth. A consistent brand presentation across channels has been proven to increase revenue by 23%, grow customer loyalty, and increase the average spend of almost half the loyal customer base.” Mr. Gal Borenstein, Borenstein Group’s CEO, stated: “We are honored to be recognized for our strategic approach to branding and the importance of our using science-based benchmarking to create successful business-driven brands.”

Link to the original press release: https://markets.businessinsider.com/news/stocks/top-brand-strategy-companies-according-to-branding-agency-rating-platform-1028922583 

Top Branding Agencies 2020

Clients Vote Up Borenstein Group to Clutch’s Top 1000 Global Companies List; Rank Borenstein Group as one of Best B2G & B2B Branding Agencies in 2019

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The Borenstein Group, a leading B2B and B2G integrated branding agency, has announced Clutch Research recognized it as one of the Top B2G & B2B Branding Agencies in its Top 1000 Companies Annual listings. According to Clutch, “Digital strategy and branding are essential components to elevating the character that your company has to raise it’s ROI. Clutch, the B2B ratings and reviews platform in the DC metro area, recently announced its global Clutch 1000 list that features the top companies around the world who excel in their craft.

Borenstein Group Named Top B2G Branding Agency by Clutch ResearchGal Borenstein, Borenstein’s CEO, stated, “We’re proud to be on that list amongst the other great companies! To our clients: thank you for the support you have for us and for leaving project feedback on our Clutch profile. We are proud to wear the 5 out of 5 ratings because it came from you. That’s what we do. We handle the branding, so you can get to work on the things that keep the wheels turning in your company. We’re proud that our branding efforts this year haven’t gone unnoticed. The Borenstein Group is honored to be recognized as Clutch’s Top 1000 for 2019. As a market leader in B2B and B2G Branding, Marketing, and Public Relations, we believe that nothing is more important than what other people say about you when you’re not in the room’. This third-party validation by the Clutch professional research team accomplishes that.”  – CEO, Borenstein Group

According to Clutch, “While Borenstein Group wasn’t in the room, its clients sang praises of trust, expertise, and creativity about Borenstein Group’s work. They appreciated the agency’s strategic efforts to help their business succeed, and they are proud to have done just that for them. Clutch sister sites, The Manifest and Visual Objects, help Borenstein Group appear on a resource list for research on US-based agencies and a platform that showcases digital portfolios of top-performing agencies in various industries.

Borenstein Group Named Top B2B & B2G Branding Agency in Washington DC by Clutch Research

We are looking forward to meeting our future clients, and this award will help us differentiate our expertise against the others in the B2G and B2B branding arena.  If you’re ready to kick off a project consultation call, schedule it with us today!

Tate & Tryon, Top Non-Profit Accounting Firm, Mints Gold with Best Professional Services Website in 2017 Annual International Davey Awards.

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Washington, DC– Tate & Tryon, a national top accounting firm that specializes in supporting the non-profit sector, has received the gold award for its new digital rebranding and its website in the 13th Annual Davey Awards as announced by the Academy of Interactive and Visual Arts, today. The digital rebranding work was created by Borenstein Group, a top Washington DC B2B digital marketing agency. With nearly 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small agencies, firms, and companies worldwide.

The Davey Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts, dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Your Majesty, Yahoo!, and many others. You can visit www.aiva.org for more information on the Academy and a full list of members.

The enhanced look and feel of the Tate & Tryon website is a modernization of Tate & Tryon’s brand, and one of its first steps in a proactive approach to the services it provides. The website’s design, content, and structure are intended to work together to reflect Tate & Tryon’s core values and communicate its capabilities in a new era of non-profit accounting. Visit the new site at www.tatetryon.com

In a recent brand launch release, Charles Tate, Tate &Tryon’s Managing Director, stated, “The driver for this growth initiative is the industry’s need to embrace data analytics in our community; to build insights that can help our clients make better decisions.” Tate explained the strategy as moving from being reactive to proactive. He said, “Revamping our website and tagline represents a new era of innovation with more value in mind. We needed a strong tagline that moved away from historically-based traditional financial statement preparation to a forward-looking, data-driven reporting model. Hence our new tagline is: Driving Insights That Count. ‘Insights’ has a forward-looking, consultative connotation and embeds our institutional experience. ‘Count’ is a bit of a wordplay to indicate that we are accountants – but innovative and data-driven.”

Mr. Gal Borenstein, Borenstein Group’s CEO, commented “Borenstein Group is proud to be a strategic marketing and branding partner for Tate & Tryon. Their bold and innovative leadership challenged us to create a distinct look that would break away from the traditional look and feel of most accounting firms to convey their progressive approach. This award is one form of third-party validation to our mutual efforts and the client’s bold vision.”

About Borenstein Group:
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting B2B and B2G marketers in the areas of professional services, management consulting, systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and manufacturing. Learn more at www.BorensteinGroup.com

 

 

About Tate & Tryon:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Tate & Tryon is a leading accounting and management consulting firm, that specializes in supporting national and international non-profits. The Firm has been named a 2017 IPA 200 Firm by INSIDE Public Accounting (IPA) for the fourth consecutive year. Tate & Tryon clients represent a broad range of more than 600 national and international non-profit organizations. Although Tate & Tryon serves various sub-specialties of the tax-exempt organization world, its entire practice is dedicated to exclusively serving charities, foundations, associations, advocacy groups, and other organizations. Non-profit organizations have many lessons to share with one another. The depth of the firm’s experience in the non-profit industry affords its clients a unique view of best practices, which in turn enhances the level of service and overall value provided.

About the Davey Awards:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do, each year. The annual International Davey Awards honor the achievements of the “Creative Davids” who derive their strength from big ideas rather than big budgets. Please visit www.daveyawards.com  for more information.