The Borenstein Group is pleased to share its latest B2B infographic with marketers entitled “Strategic Steps to Building Brand Trust in B2B and B2G in 2021 and 2022”.
Please feel free to download it or share it with your colleagues.
The best way to take B2B marketing to the next level is to make your strategic and creative processes scientific by basing them in data. However, the never-ending sea of raw data you can measure and draw from can be overwhelming; and not all data is helpful. This is where Key Performance Indicators (KPIs) come in handy. Data is initially presented as metrics, anything and everything about your project that can be measured, but KPIs are filtered groups of metrics that are relevant to tangible goals. KPIs are tied to specific campaigns as objectives to gauge individual success.
Establishing KPIs for your project is never a one-size-fits-all process. Before using them, you must first:
Working with your team to identify relevant KPIs, setting concrete goals for each of these, and measuring progress over time forces them to think through all of the minute details, making your plan more robust than ever. There are many groupings of KPIs that can be advantageous in the world of digital B2B marketing:
The final step is deciding when to report which KPIs. Daily reports are utilized by an agency to quickly identify problems and troubleshoot. Weekly reports may be shared with clients and show broader trends in what is happening with their campaign in real-time. Monthly reports give an all-encompassing perspective on long-term projects and show the impact of your marketing activities over time.
It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;
Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”
To accomplish this, Gal Borenstein reverse engineers the trust-building process:
About Performance Delivered: Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.
VIENNA, VA, UNITED STATES– The Borenstein Group is pleased to announce it has won the Web Excellence Award for Best Branding Design in 2021 for B2B Manufacturing Website for its client WESCORP (White Engineering Surfaces Corporation).
WESCORP is a world-class supplier of thermal spray coatings, precision machining, and precision finishing in critical industries such as aerospace and defense, energy, electronics, automotive, and healthcare. Wescorp’s recently launched website is innovative and responsive. It features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that Wescorp offers critical manufacturers in need of high-performance components.
The Web Excellence Awards endeavor to promote excellence on the Web and set standards by honoring distinguished Websites, Web Marketing Projects, Videos, Mobile Sites/Apps, Social Media Campaigns created by digital and creative agencies, designers, creators, freelancers, and entrepreneurs worldwide. Web Excellence Awards aim to become one of the most prestigious web competitions accessible for everyone waiting for the right opportunity to promote their works. The Web Excellence Awards, or shortly WE-Awards, was launched to help drive excellence on the Web and set a high standard for creative, technical, and professional projects and websites. A diverse group of industry leaders and academicians, Web Excellence Awards’ mission is to honor, recognize and acknowledge innovation and creativity by providing a benchmark standard of excellence for evaluating all media types and channels on the Web.
Wescorp is a proud, Made in America, third-generation, woman-owned, and operated family business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive single-source solution enables Wescorp to bring complete quality control and efficiency to any product line.
About The Borenstein Group:
The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.
Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.
WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.
Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”
WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.
To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.
The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.
As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.
Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.
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