Borenstein Group

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WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.

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Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.

WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.

Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”

WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.

To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.

7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy

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What will be the right Web Design Trends that will Shape your 2021 digital brand strategy? In this post, we offer our top 7 Web Design Trends that we’ve already researched for you. See which one applies to your company’s digital marketing strategy.

1. Voice Communication

The first trend that we see exploding onto the scene is voice communication within websites and voice search. Voice communication has made a huge splash and will only continue to rise. With stats such as 20% of all mobile queries on Google are voice searches, it is no question that this trend will keep rising in 2021.

Plus, voice queries offer distinct advantages such as:
I. Offering straight to the point answers
II. More natural than typing on your phone
III. A great way to search while being extremely busy

This trend will heavily affect the SEO rankings of websites as more and more people are taking advantage of products such as Alexa, Siri, and Google, with 95% voice recognition accuracy.

You can prepare for this trend by:
I. Creating content with the end-user in mind
II. Focusing more on long-tailed keywords that would come up in normal conversation

2. 3D Renderings

Want your website to stand out visually among the rest? Then, you absolutely have to check out the 3D graphics and renderings of your products on your website. Having 3D graphics or renderings of your end product can be a strong selling point, especially if your product’s photo content is lacking.

3D renderings allow you to:
I. Present the product or service in an engaging way
II. Allow for a 360-degree view of the product
III. Emulate a retail store shopping experience

Although time-consuming and sometimes very tedious, having a 3D graphic or rendering of your product will not only boost the user experience but can save the day when other content is not greatly available.

3. Motion and animations

Like 3D graphics and renderings, motion and animations can take your web page design to the next level. While you don’t want to go overboard with this trend, motion and animations can be very helpful and communicative. The main purpose of motion and animations is to allow the user to interact with the design. The user can see in real-time feedback of an action they take on the website through motions such as checking off an item on a “to-do list.” These “micro-interactions” are where motion and animations really shine.

4. Typography

Organizations can use typography to stand out. Different typography styles will be used to catch the user’s attention.

Some eye-catching typography styles include:
I. Retro fonts
II. Size of fonts
III. Multi-colored fonts

Typography sets the mood of what the user will be reading. You want to make sure that the typography is on-brand and eye-catching at the same time. Typography is a trend that will never go away, so it is well worth investing your time and learning the art and science behind it.

5. Minimalism

The old saying “less is more” has never been truer with the rise of minimalism in web design.

Some of the characteristics that minimalism holds strong are its:
I. Simplicity
II. Clarity
III. Focusing on the user experience

With minimalism, the user experience is as efficient as possible. And in a world where being time efficient is everything, minimalism gives you the blueprint to do exactly that.

6. Augmented reality

Augmented reality has gained more attention throughout the years and will only rise in popularity as the tool becomes more and more accessible. From the Oculus virtual apartment tours to seeing a couch virtually placed in your living room to see if it would be a great fit, augmented reality is ready to take off. Users will be able to experience those “had to be there” moments right in the comfort of their own home. This can serve as a great benefit as you are directly supplying the user with the experience they desire to have, all within your website!

7. No Code Web Sites

Lastly, we have “No Code” websites and web design. The biggest barrier of entry to people worldwide regarding web design is the ability to code, and with more “No Code” software becoming available, there will be a huge up-tick with this trend.

Whether it is
I. Shopify to sell products
II. Webflow to create sleek designs
III. WordPress for its power and simplicity

“No Code” is becoming more popular by the day. While software like the ones mentioned is recognized as “No Code,” you still have the option to change and customize the code to your liking, which is great for personalization and branding. “No Code” website builders have really changed the game and lowered the barrier to entry so more and more people can get their own piece of online real estate.

The Bottom line: Web design fads come and go, but with this list of 7 battle-tested web design trends, you now can examine your own website and see if you are prepared to maximize your digital real estate in 2021.

Authored by Matthew Herzog, Borenstein Group’s Agency Marketing Intern in 2020. 

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

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The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

 

 

 

Clutch Names Borenstein Group Among 2020 Top-Performing B2B Agencies in Virginia

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The digital marketing industry is already considered a niche as a whole, but there’s actually an even deeper level – that’s where we come in. The Borenstein Group specializes in the supply chain, systems integration, and IT services for all those businesses that need exactly that. Specializing in those niche areas just paid dividends for our team. We were named as one of Clutch’s top-performing B2B companies in Virginia for the year 2020.

Clutch is a ratings and reviews platform that curates content from all companies that volunteer positive and negative reviews of their partners. This serves as research material in determining the top performers in every industry. Now, their 2020 research says that the Borenstein Group is one of the best. An honor that our CEO is honored to embrace. Mr. Gal Borenstein, CEO, stated, “The Borenstein Group is humbled to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” 

We’d love to thank our past partners and clients that made this prestigious award possible. We’d also like to tell them to keep it coming. Nothing makes us happier than reading quotes like this: “I was really impressed by their flexibility, expertise, and proactiveness in keeping us on the right track.” (Shannon Callahan, Program Manager of The Rendon Group.)

Let’s keep this train rolling; contact us, and we’ll do everything to raise you in your niche. Proud to be a #ClutchLeader 

Source: https://clutch.co/press-releases/highlights-top-b2b-providers-maryland-virginia-washington-dc-2020  

Corporate Vision Magazine Names Borenstein Group, Best B2B Digital Marketing & PR Agency in Washington DC, at the International Media Innovator Awards Competition 2020

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Vienna, Virginia- The Borenstein Group announced it was named Best B2B Digital Marketing & PR Agency in Washington DC in the International Media Innovator Awards Competition 2020, conducted by internationally-based Corporate Vision Magazine which announced the winners of the Media Innovator Awards 2020.

 

Corporate Vision launched the original Media Innovator program to recognize those that took the ethos to adapt, grow, and evolve to the industry’s needs in the pursuit of bettering it and challenging others to follow their lead. Discussing their winners’ success, Awards Coordinator Jazmin Collins said: “I offer sincere congratulations to those recognized in this year’s program, and I hope you have a wonderful rest of the year ahead.” According to Corporate Vision, “The greater media landscape is an ever-evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the keys to enduring success in such an environment, regardless of where your company specializes in the industry. From top-tier marketing firms to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.”

 

Collins added, “This is why Corporate Vision Magazine aims to seek out the brightest sparks who influence, engage, and endeavor to provide the best of services, from the app creatives and legal pioneers and marketing masters to the talents of technicians who can differentiate in a competitive and ever-evolving industry. As with all Corporate Vision Awards, the 2020 Media Innovator Awards are based on merit, not the number of votes received. The process works to ensure that it rewarded parties based on their excellence in the industry, their products’ quality, and their dedication to service.” To learn more about these illustrious winners and find out the secrets behind their success, please visit Corporate Vision’s web site.  

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched to better business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work. Corporate Vision is brought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare, and small business-focused publications. 

Borenstein Group, B2G Digital Branding Agency, Named Winner in Summit Creative Awards 2020 International Competition

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The Borenstein Group, a top B2G Washington DC digital branding and marketing agency is pleased to announce it was named a top winner in the 2020 Summit International Creative Award competition for its creative work for the B2G overall rebranding of formerly AECOM Management Services into the newly launched Amentum in 2020. This recognition was selected after reviewing more than 4,100 submissions from 27 countries.

Mr. Gal Borenstein, Founder and CEO of Borenstein Group, stated: “We are proud of the strategic partnership we have forged with our client, Amentum, that resulted in branding excellence and honored to have been part of their journey to success.”

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to, online advertising and social media.

 

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.

The Summit Awards organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award.  Additional information about the Summit International Awards organization, its competitions, and winning firms can be found on the SIA web site at www.summitawards.com.

Website: www.summitawards.com
Twitter: @summitawards
YouTube: http://www.youtube.com/SummitInternational
Facebook: https://www.facebook.com/summitawards
Pinterest.com: http://www.pinterest.com/summitawards/

 

About The Borenstein Group

The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.