• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact
    • Request A Proposal
    • Contact Us
    • Careers
    • Internships

Wave Wireless: Digital Branding Case Study

August 14, 2017/ by Gal Borenstein

Leading-Edge Wireless Telecommunications Market Disruptor Unleashes its Digital B2B Brand Promise to Market

Borenstein Group Helps Wave Wireless, an Innovative Wireless Solutions Provider, Ride to Prominent Market Presence and Clearer Value Proposition to Gain Rapid B2B Market Awareness

 

Marketing Challenge

Wave Wireless is a leading wireless infrastructure provider that designs, builds and manages indoor wireless networks. Its networks include next generation Wi-Fi, public safety, and cellular distributed antenna systems (DAS). With clients ranging from commercial real estate developers to government organizations, we consistently provide cutting-edge solutions to meet each client’s wireless needs. Wave Wireless builds public safety networks that support emergency first responders throughout the country and has extensive experience working with municipalities to ensure these mandated networks are compliant with federal, state and local code. Additionally, we design and build indoor cellular networks used by major carriers (e.g., AT&T, Verizon, T-Mobile, Sprint) and work closely with carriers to coordinate and deploy essential mobile services. Wave Wireless also deploys next generation Wi-Fi networks that support residential tenants, hotel guests and business enterprises. Understanding the nuances of each network type allows Wave Wireless to optimize network performance and deliver high-quality, specialized services to its clients. Earlier this year, Wave Wireless (formerly known as DAS Worldwide) selected and engaged the Borenstein Group, to revamp its value proposition reflective of its new lines of business and create a new look and feel that will reflect the firm’s bold vision and market expansion nationwide.

 

Strategic Solution

With the help of the Borenstein Group, Wave Wireless embarked on a strategic discovery journey of conducting a competitive messaging review that resulted in the collaborative creation of new corporate name, new logo, and most importantly a new value proposition that would resonate with B2B and B2G markets. Working in close partnership with the firm’s principals, Borenstein Group ensured that the vision of the founder is articulated in competitive market offerings that would match market needs now and into the future. After all, by 2020, the Internet of Things (IoT) will connect 50 billion devices worldwide. Very soon, anything that can be connected, will be. In this rapidly changing landscape, Wave Wireless is that disruptive leader in wireless infrastructure, a provider of state-of-the-art networks, and someone who offers enhanced cellular, public safety, and next-generation Wi-Fi for all wirelessly enabled devices. With Wave Wireless, you’re always covered.

 

Results

Wave Wireless unveiled a redesigned www.WaveWireless.co website highlighting the company’s mission to help clients achieve “Unleashed Connectivity” that will provide the most secure and reliable networks to meet the rapidly growing demands of buildings and public venues. The new website launch was the culmination of a total branding effort that extended to the company’s marketing materials as well. But don’t take our agency’s word for it, watch Wave Wireless’ founder describe the experience of working with the Borenstein Group.

 

Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, branding, defense marketing, Digital Marketing, digital strategy, it marketing. high tech marketing, marketing to federal government, marketing to the government, telecommunications branding, telecommunications digital branding, telecommunications marketing, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Primary Sidebar

Recent Posts

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

COA-Dowload

Footer

From our Blog

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

Copyright 2021 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version