Leading-Edge Wireless Telecommunications Market Disruptor Unleashes its Digital B2B Brand Promise to Market
Borenstein Group Helps Wave Wireless, an Innovative Wireless Solutions Provider, Ride to Prominent Market Presence and Clearer Value Proposition to Gain Rapid B2B Market Awareness
Wave Wireless is a leading wireless infrastructure provider that designs, builds and manages indoor wireless networks. Its networks include next generation Wi-Fi, public safety, and cellular distributed antenna systems (DAS). With clients ranging from commercial real estate developers to government organizations, we consistently provide cutting-edge solutions to meet each client’s wireless needs. Wave Wireless builds public safety networks that support emergency first responders throughout the country and has extensive experience working with municipalities to ensure these mandated networks are compliant with federal, state and local code. Additionally, we design and build indoor cellular networks used by major carriers (e.g., AT&T, Verizon, T-Mobile, Sprint) and work closely with carriers to coordinate and deploy essential mobile services. Wave Wireless also deploys next generation Wi-Fi networks that support residential tenants, hotel guests and business enterprises. Understanding the nuances of each network type allows Wave Wireless to optimize network performance and deliver high-quality, specialized services to its clients. Earlier this year, Wave Wireless (formerly known as DAS Worldwide) selected and engaged the Borenstein Group, to revamp its value proposition reflective of its new lines of business and create a new look and feel that will reflect the firm’s bold vision and market expansion nationwide.
With the help of the Borenstein Group, Wave Wireless embarked on a strategic discovery journey of conducting a competitive messaging review that resulted in the collaborative creation of new corporate name, new logo, and most importantly a new value proposition that would resonate with B2B and B2G markets. Working in close partnership with the firm’s principals, Borenstein Group ensured that the vision of the founder is articulated in competitive market offerings that would match market needs now and into the future. After all, by 2020, the Internet of Things (IoT) will connect 50 billion devices worldwide. Very soon, anything that can be connected, will be. In this rapidly changing landscape, Wave Wireless is that disruptive leader in wireless infrastructure, a provider of state-of-the-art networks, and someone who offers enhanced cellular, public safety, and next-generation Wi-Fi for all wirelessly enabled devices. With Wave Wireless, you’re always covered.
Wave Wireless unveiled a redesigned www.WaveWireless.co website highlighting the company’s mission to help clients achieve “Unleashed Connectivity” that will provide the most secure and reliable networks to meet the rapidly growing demands of buildings and public venues. The new website launch was the culmination of a total branding effort that extended to the company’s marketing materials as well. But don’t take our agency’s word for it, watch Wave Wireless’ founder describe the experience of working with the Borenstein Group.