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Sage Software: Brand Marketing Case Study

January 1, 2014/ by Gal Borenstein

Financial Software Leader Creates Demand & Engagement through Direct Marketing Campaign

Sage hired Borenstein Group to create a direct marketing campaign to communicate the new FAS software package to current customers, and in turn, increased lead generation for the company.

 

Marketing Challenge

Sage, the business management software titan, relished its success selling FAS fixed asset software packages to sizable corporations, but hoped to spur demand for post-sale customization and compatibility adjuncts. Further complicating the mission was the contemporaneous introduction of a new Sage brand identity—a grand departure from previous incarnations in both look and tone.

 

Strategic Solution

With Sage as guide, Borenstein Group conceptualized a true collateral balancing act, semi-transitioning from old to new brand precepts—incorporating subtle elements of the new aesthetic and tone, while preserving positive associations with the old. Borenstein then created two versions of the piece to target accounting and IT staff, respectively.

 

Results

With the work of the two versions of the piece to target accounting and IT staff, respectively. Borenstein Group was able to help with a fresh inventive content that rounded out the initiative, which coalesced into a stylish, compelling case for Sage FAS Professional Services.

 

 

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From our Blog

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

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