PIXIA: Big Data Innovator in High-Definition Imagery for Surveillance Solutions Streamlines Its Go-to-Market Expansion with a Responsive and User-Experience Focused Web Site & Digital Brand
PIXIA leverages new, strategic messaging and a responsive and user-experience focused web site and digital brand to streamline its go-to-market expansion.
Marketing Challenge
PIXIA® enables the delivery of Unstructured Big Data such as high-definition video, geospatial data, high-resolution imagery and hyper spectral imagery for demanding industries such as the Military, Intelligence Community agencies, Oil & Gas, and Law Enforcement. PIXIA provides the industry’s most advanced solutions for accessing, organizing, and sharing large volumes of data within a traditional or cloud-based architecture. They provide a faster way to inform, a smarter way to analyze, and a more efficient way to obtain knowledge from massive data. Their proven, scalable and standards-driven technology enables instant access to the right data, at the right time, anywhere in the world.
When PIXIA experienced unparalleled growth and expansion, it determined it needed a strategic marketing online presence to support further growth. It chose Borenstein Group as its branding agency partner. PIXIA engaged Borenstein Group with the redesign of its website content and visuals, as well as the creation of unique iconography to make it simpler for target decision makers to appreciate the value of its solutions in a visually compelling and responsive manner.
Strategic Solution
Following competitive brand analysis of key messaging and potential target markets, the Borenstein Group creative team developed a powerful website design showcasing PIXIA’s technologies and solutions in a powerful and impactful way. Borenstein Group developed a series of several infographics containing crucial, yet easily digestible information that conveyed exactly what PIXIA Technology can accomplish.
Borenstein Group developed the website’s core strategic messaging. Used in tandem with high impactful imagery, the strategic content and headlines are tailored to provide value to PIXIA’s specific target audience. In conjunction with conceptual infographics, clear iconography was strategically placed throughout the website to maximize user experience. The new, fully responsive website features a clear user interface, large image/video areas and a variety of design elements to create an enhanced user experience.
Results
As a result of Borenstein Group’s strategic and creative efforts, PIXIA has a vibrant and robust website that effectively communicates their technologies and solutions to users in a clear and easily understandable way. The targeted messaging positions PIXIA’s enterprise-grade tools as the trusted solution for senior decision makers in commercial, military, and government sectors. Thanks to the Borenstein Group, PIXIA now has an high-impact website that effectively communicates their cutting-edge technology to target markets and positions them to achieve continued growth in the near future.
