Elite Management Consulting Firm Rebrands to Communicate Its Winning Insightful Business Impact Model for Recruitment and Growth
Borenstein Group Helps Herren, an Inc 500 Management Consulting Firm, Refine its USP with a New Digital Brand to Attract Top Hat Talent and Articulate Its Smart Value Proposition.
Marketing Challenge
When Herren, an Inc 500 elite management consulting firm to decision makers in public sector, has reached a nexus of growth from a small to middle market position, it chose the Borenstein Group to help redefine its core marketing message to market, create a new digital brand to attract highly-talented management consultants, and help demonstrate its unique model of insightful and business impact focused approach to solving real-world problems for government agencies that need commercial best practices and innovation to promote accountability, transparency, and collaboration across the enterprise. Herren is an engineering and management consulting firm with a proven record of maximizing value for public-sector enterprises. Founded in 1989, its enduring commitment to public sector leaders has been to maximize the value for every dollar spent. Herren comes to the table with strong credentials and experience in working on factory floors and in the Pentagon, as public servants and service members, and with Fortune 100 companies. Herren helps its clients achieve ambitious outcomes because it knows that its ideas and insights are only as valuable as they are implementable. With Herren, you’ll find an everyday partner helping you maximize efficiency, cost effectiveness, and the quality of results.
Strategic Solution
Working as trusted branding agency partners, in close collaboration with Herren management team, Borenstein Group developed and executed a comprehensive branding plan including a brand perception study of internal and external beliefs, website design and development, a new corporate tagline, strategic messaging, marketing collateral, and a competitive market research study.
Results
With Borenstein Group’s support, Herren successfully launched its new digital brand and increased its recruitment of top hat talent to keep up with its strategic growth and expansion into new lines of business.