Strategic IT Consulting Firm to Fortune 500, Grows Market Share with Digital Branding & Marketing
Cetan Corp, Inc. 500 IT consulting firm, expands its strategic market reach with Cloud, Big Data & SaaS solutions by reaching B2B and B2G decision makers through fully integrated digital branding, marketing and PR programs.
Marketing Challenge
Since its inception in 2007, Cetan Corp, a strategic IT consulting firm with deep roots in pioneering innovative workload automation software and processes, has experienced rapid and consistent growth, earning repeated recognition as an Inc. 500 company. Like many small businesses, Cetan Corp’s initial focus was on creating an unparalleled client experience. This allowed the company to grow by referrals, and create a raving fan base of satisfied clients.
As a the trusted IT consulting firm for workload automation software integration in the largest and most sophisticated enterprises, Cetan Corp was well-positioned to ask “what’s next?” Driven by its passionate leadership, Cetan Corp set its aim on continuing its rapid growth and expansion into additional areas like Cloud computing, Business Intelligence, Customer Relationship Management, and Big Data solutions. Most importantly, it was time to match up its engineering excellence with the look and feel of its digital brand. To meet this mission, Cetan Corp engaged the Borenstein Group after a rigorous RFP selection process.
Strategic Solution
Borenstein Group applied its proven approach to branding by matching up internal and external beliefs to ensure the brand communicates a believable, bold, confident and unique value proposition. First, Borenstein interviewed the company’s principals, industry stakeholders, and clients to help determine how Cetan Corp can get a competitive edge in the marketplace. Then, Borenstein conducted a thorough scan of the competitive terrain to identify opportunities and threats. Leveraging these data points helped Cetan Corp prioritize its business and marketing objectives and translate them into a strategically-effective brand roll out.
Creatively, Borenstein Group first developed a strong positioning tagline “Insight to Deliver. Power to Soar.“ The tagline helps align the passionate corporate belief that Cetan Corp grows when its clients are growing sharing its clients’ commitment to mission success. It also shows that technology isn’t the end-game, but a method to deliver an exceptional client experience. This tagline inspired the creation of a strategic arsenal of content-rich strategy to help market Big Data, Cloud, and ERP solutions with a strong connection to Cetan Corp’s unique corporate values which emanate from the owner’s Native American heritage and Veteran-Owned experience.
Borenstein delivered an engaging new web site, corporate identity, and strategic sales collateral in support of Cetan Corp’s expansion plans.
Results
In less than 12 months, Cetan Corp has been able to bolster its ascent to achieve continued growth in the workload automation enterprise space, as well as establish market share and mind share with influential and high-discerning Fortune 1000 corporations, landing new business in Cloud, SaaS, Big Data, and professional services consulting. With a modern web site, relevant case studies, a confident brand identity that matched the prowess and tenacity of the management, Cetan Corp is growing faster than most IT consulting firms. Overall, Cetan Corp is poised for success in the middle market as it leverages its brand effectively with Borenstein Group as its consistent branding, marketing and public relations agency partner.
Tony Morelli, Vice President of Cetan Corp explains that the ultimate business impact of Borenstein Group’s work was in helping Cetan Corp articulate its key strengths and value proposition to target audiences in the B2B and B2G sectors, while preserving the company’s unique identity and heritage.
