Leading Advanced Analytics Service Provider to Intelligence Community Rebrands to Recruit Industry’s Top Talent
Borenstein Group Helps Boeing Intelligence & Analytics Spread the Digital Word About Its Brainy Prowess in Support of the Intelligence Community.
Marketing Challenge
As part of a focus on increasing its global competitiveness, Boeing Defense, Space & Security has created a new data analytics organization to provide customers with new and advanced offerings for leveraging information technologies across its products and services. It named it Boeing Intelligence & Analytics. Boeing Intelligence & Analytics is a leading provider of strategic capabilities to the Intelligence Community. It helps clients understand the strengths and vulnerabilities of potential adversaries, providing technical expertise across the entire mission spectrum from requirements definition and system development to system integration, test and QRC deployment. With the mission of providing superior hardware/software engineering support to federal agencies with the most complex mission critical challenges, BI&A trusted the Borenstein Group as its digital branding partner to help launch to market the newly created entity with a new digital presence.
Strategic Solution
Borenstein Group teamed up with BI&A’s dynamic recruitment management team to identify what would attract the most qualified data scientists in the increasingly competitive market for top talent with top security clearances. Using its expertise in understanding what engineers find compelling, supported by agile competitive positioning research, the Borenstein Group created a new website that helped articulate the image of an industry innovator that wants to be the “Employer of Choice” and puts culture at the forefront of its employer branding strategy to capture the best and the brightest.
Results
As a result of the successful market launch, Boeing Intelligence & Analytics was able to capture its target audience of highly skilled data scientists, achieve its employer branding goals of communicating an attractive corporate culture proposition that contends against its largest competitors in the industry, and most importantly project the desired corporate image to the hearts and minds of new prospects in the most competitive segment of the information technology industry that supports intelligence community agencies.
