Global Outsourcing Leader Positions Itself for the Digital Age with a Powerful & Strategic Rebrand
Leading global creative outsourcing agency tasks Borenstein Group with developing revitalized digital brand
to support market expansion in Government and Commercial Markets.
Marketing Challenge
Aquent Studios is one of the world’s leading corporate outsourcing solutions providers to Fortune 500 and Government. Aquent Studios is a division of global creative staffing firm Aquent, and as such, offers some of the industry’s leading creative talent on-demand. Aquent challenged the Borenstein Group as its partner to develop a fresh digital and strategic marketing brand including messaging development, competitive analysis, go-to-market messaging, a new tagline which all culminated in an innovative, responsive and effective new web site that represents the prowess of this leading global outsourcing leader.
Strategic Solution
Seeking third-party validation and an out-of-the-box approach, Aquent Studios entrusted Borenstein Group with developing the creative vision, strategic messaging, and visual style that would bring the Aquent Studios brand into the next generation in the age of Digital. The Borenstein team began by interviewing key stakeholders and evaluating the competitive landscape to develop an actionable strategy. The creative theme centered around the tagline “Great Ideas, Activated.” which creatively summarizes Aquent Studios’ approach to turning client’s marketing strategy into creative deliverables that inspire audiences. Next, the BG creative team developed a new, responsive website to provide an engaging user experience for potential clients. The team followed through with video and brand experience collateral to bring the revised brand to market.
Results
Within weeks of the global launch of the revised digital brand, Aquent Studios successfully earned major contacts in the federal sector, precisely the aim of the branding project. In addition, Aquent Studios is positioned to more effectively communicate its capabilities and services to target market segments like the U.S. Government and Fortune 500 companies. By turning to trusted partner Borenstein Group for objective creativity power by strong strategy, Aquent Studios were able to develop a brand that speaks directly to audience needs.
