Public Relations & Online Reputation Management
Contrary to popular belief, PR has little to do with talking, and much to do with listening. Ears to the ground, public relations professionals leverage media channels to tap into public perceptions of your organization.
By reconciling an organization’s brand with the pulse of an industry, PR can steer the central conversation and regulate its outcome. Control the narrative and own the marketplace. This is the benefit of a solid public relations strategy. Ink is cheap. Influence is priceless.
Trade Public Relations:
- Trade press in Business-to-Business & Business-to-Government
- Business Media
- Consumer Media
- National Broadcast Media
Thought Leadership & Event Management:
- Business & Technical White Papers
- Awards programs
- Crisis communications
- Event planning
- Executive leadership programs
- Media and speaker training
- Product reviews
- Speaking programs
- Thought leadership campaigns
- Trade show programs
Online Search & Executive Reputation Management:
- Online Reputation Monitoring & Proactive Management
- Competitive Online Market Reconnaissance & Intelligence (CI)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Development of Branded Content
