• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact
    • Request A Proposal
    • Contact Us
    • Careers
    • Internships

Maximize Your Webinar’s Marketing Value

September 4, 2011/ by Gal Borenstein

Content comes first. One of the biggest disappointments for webinar viewers is a thinly veiled sales pitch parading as industry content. Go down this dead end road, and not only will your attendees refuse to purchase what you’re selling, they will be aggravated. Your webinar will have created more problems for your company and brand than it solved. Rather than being seen as a value center, you’ll be seen as, well, the opposite of a valuable use of their time.

Most of the organizations The Borenstein Group works with are B2B and B2G services firms and/or enterprise software providers. They realize how critical it is to deliver value in their marketing programs in order to generate leads and move prospects through the pipeline.

Of course, the webinar is a sales tool. Otherwise, why should your company do them? But to make your webinars most effective, step back and view them from the perspective of your prospects. What are they taking away? How can they better do their jobs, better understand their customers, be more profitable, etc? What’s in it for them?

Filed Under: Advertising, Branding, Creative, Strategy

Primary Sidebar

Recent Posts

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

COA-Dowload

Footer

From our Blog

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

Copyright 2020 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version