Have you ever taken a bite into a big, juicy cheeseburger and noticed that something was missing? Perhaps the cheese? Maybe even the tomato? There is no greater disappointment than missing an important ingredient when trying to enjoy a meal. This is true for multi-channel marketing, too.
When it comes to multi-channel marketing, missing an ‘ingredient’ can be just as disappointing and ten times more costly. So, let’s take a delicious bite of success in online multi-channel marketing.
Website – The bun
Your website is home to all things related to your business. It is all encompassing and should be filled with content that is true to your brand, relevant to your industry and provides value to users.
Email – Tomatoes
Email marketing should be used as a tool to drive traffic back to your site. Make sure your emails include a call to action that gives the reader a reason to come back to your site.
Visibility Efforts – Pickles
Pay Per Click (PPC) and display ads are another means of getting your name out there. PPC ads appear at the top of search engine listings, whereas display ads are banners located within a web page.
Online PR & Affiliates – Onions
Online Public Relations and Affiliate marketing provide valuable link-backs to your site and help generate better visibility and drive more traffic to your site.
SEO – Ketchup
SEO monitoring takes place once you have an established a web presence with high-quality, business-relevant content. Good SEO boosts your brand and is key to your business showing up in an organic search.
Blogs are great for expressing your views and offering a unique platform for you to build trust in your brand as well as give back to your followers. Become a trusted thought leader in your field — the go-to for industry-relevant information.
Social Media & Video – Cheese
Social media, like Facebook, Twitter, YouTube, Instagram and LinkedIn, are great cost-competitive ways to really promote your brand. They offer a stage for posting organic content and a practical way to engage and interact with followers. Start conversations, but be sure to keep them relevant to your brand and your marketing goals.
Mobile – Patty
A good chunk of your users these days will be viewing your website via a smart phone or mobile device. If your site is not mobile friendly, you could be missing out on a large amount of potential business. People who visit non-mobile friendly websites on their mobile device are more likely to leave the site out of user frustration.
Of course, even the best cheeseburger in the world needs your secret sauce, which is your unique brand persona. Are you hungry for success? Interested in taking a bite out of online multi-channel marketing? contact us at Borenstein Group and we’d be happy to help.