• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact
    • Request A Proposal
    • Contact Us
    • Careers
    • Internships

How to Use Artificial Intelligence in B2B Marketing

January 23, 2019/ by Gal Borenstein

Artificial Intelligence (AI) can be a scary concept for businesses to consider. Will it take away jobs? Will it transform the workforce as we know it? In the B2B space, AI can provide benefits to marketers. One use of artificial intelligence in the B2B marketing space is chatbots. Chatbots are powered by AI and provide answers to questions via text. B2B companies can deploy chatbots on their websites to improve customer service experiences. Instead of reading through a long FAQ page, customers can ask questions to a friendly chatbot. They will receive answers instantly and do not need to constrain their queries to normal business hours; chatbots function 24/7.

For instance, Sephora uses chatbots to engage with its customers. One chatbot allows customers to book appointments with beauty specialists. Their other chatbot helps customers select colors based on their skin tone or outfit. Chatbots like these take a lot of the customer service burden off of individuals, while delivering a friendly and enjoyable experience for customers.

Artificial intelligence can also improve content marketing for B2B companies. It can help deliver the right content at the right time to customers. Though AI can’t write the content itself (yet), it can be an efficient delivery mechanism for your existing content, according to Marketo. 

Netflix and Amazon are popular examples of using AI to recommend content. Based on your viewing history, Netflix recommends new shows and movies for you to enjoy. Amazon uses your browsing and purchase history to recommend products, and a significant amount of its revenue comes from these recommendations.

According to MarTech, artificial intelligence can be used to analyze sales calls. New AI technology can transcribe calls and analyze their content using natural language processing. The tool can label important topics that come up during the conversation, such as pricing, competitors and customer pain points. In this way, companies can learn what techniques work best on sales calls and close more deals.

How to Use Artificial Intelligence in B2B Marketing - Borenstein Group - Washington DC

Artificial intelligence can assist with segmenting customers. It can help determine which leads are likely to convert to customers, saving sales team members valuable time they could have wasted chasing down misguided leads. AI can show which website visitors are just browsing and which are actively interested in your products or services. Ultimately, this will make your sales cycle more effective and efficient.

The world of AI can be overwhelming and confusing for anyone who is new to this space. Thankfully, your friends at the Borenstein Group, Top DC marketing agency, can help guide you to the right AI technology for your team. Contact our award-winning marketing team today to get started.

Filed Under: Borenstein Group News, Industry News, Press Release

Primary Sidebar

Recent Posts

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

COA-Dowload

Footer

From our Blog

  • Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com February 19, 2021
  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

Copyright 2021 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version