Gal Borenstein, CEO and Founder of The Borenstein Group will be speaking at George Mason University on September 11th on the topic of “Psychology of Marketing in the Information Age: How B2B Marketing Incorporates Persona & Data Analytics to Make Advertising More Effective”. Mr. Borenstein, a George Mason Telecommunications alumnus, will be speaking to the university’s American Marketing Association chapter and sharing his insights on the role of data analytics for business to business marketing and advertising.
Anyone wishing to attend the event and learn more about strategic marketing in the information age are welcome to join.
When: September 11, 2013
Presentation from 7 to 8 pm
Where: George Mason University
213 Johnson Center
3rd Floor Johnson Center, George’s Room