The Borenstein Group is pleased to share its latest B2B infographic with marketers entitled “Strategic Steps to Building Brand Trust in B2B and B2G in 2021 and 2022”.
Please feel free to download it or share it with your colleagues.
The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was named a Top 10 Brand Management Agency by MarTech Outlook Magazine in their recent 2021 edition. MarTech Outlook, is the go-to resource for senior-level Marketing leaders and decision-makers to learn and share their experiences with products/services, technologies, and Marketing technology trends. The international digital publication shines a spotlight on profound insights, innovative technology, and novel solutions for CMOs and other suites of C-level executives in an ever-changing industry.
Agency Candidates for this prestigious annual award are nominated by companies with whom they have collaborated and seen results. In the case of the Borenstein Group, the magazine highlighted the agency’s mission to make creativity a science, our ability to make products appealing and believable, and the paramount level of trust established with consumers.
The decision was based on how brand management agencies have reacted to recent radical shifts in the industry. They looked for the ability to balance classic brand integrity with the need to exude a modern feel; thus, maintaining the trust of existing clients without becoming outdated. They also emphasized the growing importance of social media in digital marketing strategy.
Read the full article here.
The best way to take B2B marketing to the next level is to make your strategic and creative processes scientific by basing them in data. However, the never-ending sea of raw data you can measure and draw from can be overwhelming; and not all data is helpful. This is where Key Performance Indicators (KPIs) come in handy. Data is initially presented as metrics, anything and everything about your project that can be measured, but KPIs are filtered groups of metrics that are relevant to tangible goals. KPIs are tied to specific campaigns as objectives to gauge individual success.
Establishing KPIs for your project is never a one-size-fits-all process. Before using them, you must first:
Working with your team to identify relevant KPIs, setting concrete goals for each of these, and measuring progress over time forces them to think through all of the minute details, making your plan more robust than ever. There are many groupings of KPIs that can be advantageous in the world of digital B2B marketing:
The final step is deciding when to report which KPIs. Daily reports are utilized by an agency to quickly identify problems and troubleshoot. Weekly reports may be shared with clients and show broader trends in what is happening with their campaign in real-time. Monthly reports give an all-encompassing perspective on long-term projects and show the impact of your marketing activities over time.
It’s no secret that social media is a necessity for businesses to thrive in the 21st century. Many take the same unstructured approach to their business account as they do to their personal account, but social media is a science. As platforms and user practices evolve, it’s important to stay up to date so that your business can maximize its return from its social media efforts. Here are a few insider insights that illuminate the most important social media trends of 2021: There are basic practices every business should adopt;
Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”
To accomplish this, Gal Borenstein reverse engineers the trust-building process:
About Performance Delivered: Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.
Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.
Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.
About The Borenstein Group: The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.
About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.
The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.
As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.
Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.
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