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Infographics

Top 10 Digital Branding & Marketing Trends for 2017

December 2, 2016 by Gal Borenstein Leave a Comment

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for.  The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

  1. Psych: It’s Your Data. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior.
  2. It’s Not What You Do, It’s Where You Do It. GPS-Based SEO overtakes keywords as mobile dominates search.
  3. It’s the Content, Stupid. Content Marketing will face an existential challenge as CMOs will demand hard conversion metrics that can be effectively communicated in the board room.
  4. You’ll Need a New Blue Pill to cure Connectile Dysfunction in content marketing. Marketers will struggle to develop and differentiate between authentic and relevant content and what robotically-generated marketing automation systems offer.
  5. You’re Mobile, Therefore You Are. Like the ways of the dinosaurs, desktops will continue to fade in favor of mobile ads, and websites will transform from a novelty in B2C to a main staple for all digital advertising.
  6. Social Media Could Become Really Rigged. Forget the days of authenticity-first. Most social media platforms will now focus on generating sponsorships and advertising which will make it impossible to discern the difference between an ad and a viral message.
  7. Hamburger Menus Aren’t Organic. Website branding will pose a major design challenge to industry in the fight between user experience and being mobile and desktop friendly.
  8. Are You a Robot? You Really Hurt My Feelings. Marketing automation systems without proper social engineering of users will perpetuate the feeling of bad customer service served by robots that only answer to the call of a transactional sales call. The human condition will devolve.
  9. Have You Heard the News? Nope, you’ve read it on Twitter first. Establishment News Networks will continue to lose ground in the battle with organic citizen journalism and fake news.
  10. Trust Me, It’s NOT Secure. As global cyber security attacks continue to rise, digital marketers will struggle with keeping consumer data safe and private as e-commerce and marketing automation opens new doors for crafty cyber-thugs.

 

TopDigitalMarketingTrends 2017 med res 1

Filed Under: Borenstein Group News, Industry News, Infographics, Press Release Tagged With: B2B Marketing, borenstein group, Digital Branding, Digital Marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Top 10 Strategic Imperatives for Social Media Success in 2016

January 6, 2016 by Gal Borenstein Leave a Comment

As 2016 rolls in, social media is no longer the stepchild or shiny object in your communications strategy. It plays a pivotal part in allowing your organization to spread the word strategically, protect and improve your brand’s reputation, inspire your fans and customers, and align with the overall corporate mission, objectives, and goals of your organization. If you are a corporate communicator, this is your time, to seize the day and the big data and embrace the opportunity to apply strategic imperatives to your social media strategy and ensure your critical messages do not remain a lone tree in the forest that no one can appreciate. Here are Borenstein Group’s 10 Strategic Imperatives for Social Media Success in 2016 as featured in Communication World Magazine. 

10-Strategic-Imperatives-for-Social-Media-Success-in-2016_BorensteinGroup_HighRes_01042016.jpg

  1. Go Mobile or Go Home.

In the past, most corporations could get away by posting links from their Twitter, Instagram, or LinkedIn accounts to their corporate websites that were not responsive and compatible with smartphones and tablets. In 2016, most studies are showing that if your corporate website is not mobile-friendly, your social media nuggets of gold will be rendered useless as prospects will leave your site quicker than you can click ‘delete’ on your keyboard. Bottom line: before you deploy any social media campaign, ensure that your organization has upgraded to a mobile friendly and responsive design. If you are not sure, just take your CEO to a conference room, open up your homepage on your tablet and ask him to find his profile. That works really well to get executive buy-in if all else fails.

  1. Integrate SoMo Strategy unto Your Multichannel Marketing Plan.

Your Social media strategy plan cannot succeed if it is disconnected or misaligned from the rest of your online multi-channel marketing plan. At all times, you must stay true to your corporate brand and use the social media tools available as an extension of them. Be creative, but stay consistent with your brand voice. Second, before you begin planning your multichannel marketing strategy, be sure to map out your company’s or organization’s goals in advance. Goals could include creating brand awareness, building relationships, generating leads, growing authority, improving interactions, promoting a product or increasing sales.

  1. Align Your C-Suite’s Mission, Goals & Objectives with The Analytics & Metrics They Care About.

Let’s be real: when was the last time your corporate boss said “I LOVE our social media’s return-on-investment! This really helped us GROW this quarter!” If you are being honest with yourself, chances are the answer is slim to none. The majority of us have never experienced joy when it comes to explaining social media ROI metrics to a corporate executive like a CEO, CFO or CIO. While, in the past, one could claim that there were very few tested marketing and social media automation systems that allowed you to capture meaningful analytics and metrics, 2016 is changing the game. You can now use Big Data analytics to measure anything about which your corporate c-suite is skeptical.

From levels of digital engagement to potency to velocity to repeat visits and downloads of the CEO’s white papers or links to influential third-party validation sites, there are no excuses in 2016 not to measure. What should you measure first, second and third? Measure what your corporate management cares about, not what’s cool in the digital water cooler. Most importantly, if you finished your social media plan and you cannot identify anything that’s relatable to sales, marketing, recruitment and corporate social responsibility, consider a re-do. You are not done yet. Remember, nothing could be more frustrating than having a big win in social media engagement than having your boss say ‘so what, that is not our target audience, irrelevant.’

  1. Develop & Implement a Scoring System for Social Media Postings Aligned with Your Organization’s Business Objectives.

Let’s face it: not all metrics are created equal and not every social media posting on Twitter, Instagram, YouTube, LinkedIn or vine is going to be important to you or your company. In order to avoid meaningless reports of the number of “mentions” and “retweets”, without assigning a level of importance, you can create a simplified scoring scale from 0-10 in what you’d consider successful and impactful for your organization on social media. For example, your can determine the top three impact data points that your CEO, CFO, and CMO agree and align with, that are worth the company’s time. Remember, you do not want to be the professional that floods your management reports with meaningless metrics of “apparent success.” Analytics is here to help, but please don’t lie with statistics but asking the wrong questions.

  1. Promote Your Corporate Social Responsibility Brand: Doing Good Works Well on Social Media

Because of the viral nature of social media and the capacity to share moments of joy, one of the most critical investments you could make is to ensure your corporate social responsibility initiatives are not happening on a desolate island or being posted only after an event has already happened. They say that no good deed goes unpunished, but what if – by the power of social media – a company’s good deeds could instead be rewarded? Bad news may travel fast, but through the power of social media, these days, good news travels even faster.

For example, AARP, not your average millennial social media membership profile, has managed to garner tremendous national publicity via social media by actually promoting their partnership with Outreach Program, a non-profit 501 (c)(3) corporation that organizes food packaging events around the country. With more than 300 million meals packaged to date, the organization’s mission is to provide food, safe water, education, and medical care to those in need at home and abroad. More than 5,000 AARP volunteers and employee’s packaged over 1.2 million Outreach Program Rice and Bean Casserole meals in Washington, DC on Friday, September 11, 2015, to help feed hungry seniors and veterans in the DC area.

In essence, going viral, or even having a healthy social media community, is more than just scheduling a few tweets or posting photos on Facebook. Curating content, looking for opportunities, and effectively communicating your story is key.

  1. Stay Strategically Relevant: Connect Your Brand to Real-Time News Narratives.

In yesteryear, the right thing to do was to stay within the lines of your dogmatic brand guidelines to avoid conflict and to get any attention that isn’t in the ‘interest of the corporation’. It allowed corporations to communicate with little to no emotional connection to what is really going on the world. However, in 2016, social media is where the buzz is inspiring people to learn about your company in real-time. For example, when a major refugees’ crisis became the dominating headline, did your company have an internal tag-team to consider how to leverage your brand in social media? I am not advocating taking political positions as much as making it clear that your corporate social media strategy includes being attuned to what would make a positive impact to your company’s image online.

  1. Validate That Your Leadership’s Personal SoMo Accounts Aren’t in Conflict with Your Corporate Accounts

Truth be told, not every organization has a pithy, enthusiastic, social-media friendly CEO. Conversely, many organizations have CEOs that are tweeting their opinions from personal accounts without regards to the company’s social media brand perception, creating chaos and inconsistency between the brand you want to present to the world, and the brand that is being hijacked by personal political views to major misspellings that go worldwide in seconds. Because the distinction between Personal & Corporate social media is inherently gone, your 2016 social media strategy must fully align with the corporate interests of your organization. For example, it doesn’t matter how good you do with the corporate account if unflattering pictures of your CEO on a beach vacation, drunk at a local watering hole, make the ‘Twitter machine’ explode with expletives of #WTF.

  1. Be Ready: Develop a Social Media Disaster Preparedness Plan

It is not a question of if, but when. Whether it is a security breach that affects millions of your customers, or a negative recorded customer service experience that went viral on the web, natural or man-made brand disasters will strike your corporation, and your corporate brand that stood for trusted & reliable will unravel before your very eyes. Unless you are prepared to handle crisis communications in the digital age of instant citizen journalism and social media rumors that travel the world faster than you can type, you are already behind on digital emergency preparedness.

Within hours of any public event that get publicity, whether it’s a security breach exposing credit cards at a healthcare insurance company, or a bad customer service call of a cable provider that goes viral in a bad way, social media was filled with livid postings by customers that already blame your brand for slow response on social media, while internet trolls are posting more disparaging remarks about your brand in real-time. The biggest takeaway is that, unlike in the past, when we would all be waiting to see what CNN or Fox would be reporting, your corporate brand is no longer owned by a controlled narrative. It is owned by anyone with a social media account, qualified or not, that can vilify or defend your trusted brand. It is clear that being ready isn’t optional anymore.

What does it mean to be ready? It is called Digital Preparedness. You cannot control social media brand disasters before they happen, but here are proactive strategies you can enact right now to mitigate potential hazards lurking in the distance. At the minimum, since most social media explosions go from zero to 100 really quick, establish a Virtual Command Control Center for Emergency Communications Between the C-Suite, Social Media & Corporate Communications. Often, in times of crisis, executives rely on or hide behind their communications directors to take care of the outside noise from media.

However, without access to the certain leaders in charge of the crisis, whether it is information security breach or catastrophic failure, communications professionals cannot help you unless they got some facts about the who, why, what and where. In the age of available marketing automation suites, it is easy to create an escalation process that allows you to contain communications and ensure there is easy access to decision makers. Most importantly, don’t allow others to define your brand because you were not prepared or overly conservative and cautious. No response is a form of a response in today’s fast moving digital media age and it could make or break your brand more forcefully than any cosmetic fixes or updated customer services policies would.

  1. Recruit & Engage a Social Media Employee Advisory Council

In most organizations, social media is still viewed as the new shiny object that is highly coveted, but one must be aware that if your social media messaging and brand ambassadors are not included and don’t give you the necessary ‘buy in’ on your messaging, you are simply creating an ineffective strategy. The solution is to recruit from within employees that can form a monthly brown bag luncheon to discuss what they’d like to see the company communicating about in different areas. By making them part of the process, as early as possible, you can be assured that you will have additional ambassadors to promote your messages through a multitude of social media channels as well as avoid having a giant disconnect from the cadre of believers in your company’s digital brand.

  1. Make your social media messaging indispensable to your target audience.

Social media power comes with a mission of creating quality content that people care about. In 2016, the excuse that the only ‘approved’ messages from corporate are about account wins, new hires and company picnics is void of connection with the real-world. Successful companies use social media to create engaging content, no matter their field, to amass new fans and customers by offering up tips, how-to guides, funny meme’s that speak to their unique audience, and usage of un-contrived videos that show the authenticity of your organization. Your plan must strategically emblazon the word ‘what’s in it for my prospect on social media’ before any and all postings are promoted. If that answer isn’t clear, you got a loser on your hand.

About the Author: Mr. Gal Borenstein is the Chief Strategy Officer and CEO of Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. He is a recognized expert and strategist in digital branding, marketing, social media, advertising, online reputation management and public relations matters. He is the author of the new business leadership book, ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks

Top 10 Digital Branding, PR & Marketing Trends For 2016

Another article with Gal Borenstein talking about digital trend- http://www.itbusiness.ca/blog/3-cmo-trends-for-2016-show-how-digital-disruption-is-evolving/63828

Filed Under: Advertising, Borenstein Group News, Branding, Infographics, Public Relations, Social Media, Strategy Tagged With: 2016 trends, B2B, B2B Marketing, b2g, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, gal borenstein, government computer news, it marketing. high tech marketing, Public Relations, social media, Social Media Analytics, Social Media Marketing, Strategic Communications, top advertising agencies washington dc, top social media trends, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies, Web Analytics

Top 10 Digital Branding, PR & Marketing Trends For 2016

December 11, 2015 by Gal Borenstein Leave a Comment

What are the top marketing trends to watch for in 2016 that will impact your company? Borenstein Group’s insights for corporate marketers.

  1. Facebook Video is Now King

YouTube’s video app has had the second most unique visitors year over year with only Facebook ranking higher. With YouTube acting as the undisputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to  this mobile video marketing trend.

  1. 5 Seconds is all You’ve Got!

Analytics Research shows that when it comes to mobile video advertising, if you don’t catch the attention of the viewer in the first 5 seconds, you can forget about it as engagement drops dramatically. Whether it’s humor, drama, or shock value – the premium for higher results is what happens in the first five seconds.

  1. Marketing Automation Matures

As marketing automation platforms mature and collect big data, marketers will struggle to make data into actionable information to make intelligent decisions. The platforms are not the solution, they are the tool to make better decisions for both demand generation and customer experience.

  1. Shared Economy Drives Greater Opportunities

The notion that even affluent customers are looking to make extra bucks is revolutionizing the concept of social sharing in the information space. Additionally, physical transactions such as transportation, hotel rentals, driving your own car and sharing resources like knowledge communities are rampant in digital-first startups and grown-ups like Uber, Lyft, Airbnb and Tinder.

  1. Privacy is the New Piracy

After experiencing cyber security attacks and stolen data in virtually every organization, from banks to the white house to the military, data piracy will become a major concern for non-Millennials, who inherently trust mobile-first, as new collaborative platforms such as e-healthcare records, accounting online service providers, and other Software-as-Service companies will be trusted with your utmost secrets. Who you can trust will become a branding issue, not a cyber security issue.

  1. B2B Digital will Become Consumerized

From both a design and content perspective, Customer Experience (CX) and User Interface (UI) on your desktop, tablet or smart phone, have been initially-owned by impulse-based B2C advertising to consumer brands. In 2016, as B2B corporate buyers now use the same devices (BYOD) for work, they expect their B2B suppliers, vendors, and partners to match their consumer experience and demands for speed, responsiveness, and ease of use even with the most complex B2B enterprise software systems. The divide between what’s right for B2B and B2C will diminish by default of the standardization of the devices being used.

  1. Who’s Da Boss? It Might be a ‘bot.

As marketing and CRM platforms automate workflow of tasks, many marketers will find themselves reporting to a robotic system rather than a human being. The danger zone will be amplified as companies struggle to identify when a human needs to be involved, like when to send a tweet or determine the timing of a campaign based on market research data.

  1. Your Brand Reputation Isn’t an Algorithm

Online reputation management will transform from predominately robotic SEO that matches up with the latest Google algorithm for ranking your favorable mentions, to shifting to value-added authoritative content that is shared with third-party validated media platforms, not your old-school wire releases alone.

  1. Authenticity & Anonymity in Product & Employer Reviews

As 2015 has come to a close, giants like Amazon are experiencing the backlash and responding with adding ‘VERIFIED PURCHASE’ to their product reviews as trust has dramatically eroded in the authenticity of product promotions versus genuine reviews. That struggle will be accentuated as employer review sites will face the same issue of verifying the authenticity of company reviews. Until now, they had little to no consequences. However, the threat of litigation will force them to do something, and the pressure to generate advertising revenue will result in more paid sponsorship and paid reviews which will further erode consumer confidence in the trusted brands.

  1. It’s Not You, It’s Your Phone!

With GPS-enabled apps such as Google Maps and Waze, which enable your smart phone to pinpoint your location at all times, advertisers will create new WAZE to remind and reward you for stopping by their store. Already in action, loyalty coupons beamed to your smart phone will become the new way to get your business, and eventually replace the old coupon clipping routine.

About the Author: Mr. Gal Borenstein is a recognized expert and strategist in digital branding, marketing trends, social media, advertising, online reputation management and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital branding and marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. He is the author of new business leadership book, ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks. Gal has published his first business leadership book What Really Counts for CEOs in 2009. Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing trends and branding issues, as well as, been one of the top digital branding content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, Smart CEO Magazine, DuctTapeMarketing.com and others. He can be reached at 703-385-8178×28 or email at gal@borensteingroup.com or @galborenstein on Twitter.

Top10TrendsInfographic 2016 Large 1

Another article about digital trends with Gal Borenstein- http://www.itbusiness.ca/blog/3-cmo-trends-for-2016-show-how-digital-disruption-is-evolving/63828

Filed Under: Advertising, Branding, Case Studies, Infographics, Press Release, Public Relations, Social Media Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, branding, Digital Branding, Digital Marketing, digital trends, federal marketing, government computer news, it marketing. high tech marketing, Marketing Trends, Public Relations, PUBLIC RELATIONS TRENDS, SOCIAL MEDIA TRENDS, Strategic Communications, top advertising agencies washington dc, TOP TRENDS 2016, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Effective Online Multichannel Marketing: 7 Steps

April 14, 2015 by Gal Borenstein Leave a Comment

Multichannel marketing allows you to be everywhere your audience is. By saturating all routes to get information, it is inevitable that your message will be received. But like any online marketing approach, there is always a way to get the most out of your strategy.

Here are 7 steps to make sure your multichannel marketing finds success:

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1.    Define Your Strategic Goals

Before you begin planning your multichannel marketing strategy, be sure to map out your companys or organization’s goals in advance. Goals could include creating brand awareness, building relationships, generating leads, growing authority, improving interactions, promoting a product or increasing sales.

2.   Know The Psychology Of your Audience

Your audience uses a specific combination of online marketing channels. To crack the code, you need to know your target audience and the channels they will most likely use. Focus your marketing efforts on those channels. Interview individuals and employ tools like Google Analytics and visitor intelligence analytics to learn even more about your target audience behavioristics.

3.    Choose Channels Carefully

Take the information gathered from your audience research and put it to use. Use the knowledge gained to pick and choose which marketing channels will be the best to get your message across and allow you to reach a maximum audience. For instance, if your target audience is businessmen and women between the ages of 30-40, Instagram is probably not your best venue for online marketing.

4.    Be Selective

Use channels that are within reach. If you know that you don’t have the budget for Pay Per Click (PPC) ads, then don’t waste time planning a PPC marketing approach. Focus your planning efforts in an effective and timely manner. Use resources that will get the job done and done right the first time. Lastly, choose the channels that will best deliver results for your business.

5.    Keep Context in Mind

Words are words. They make sense when used in the correct context while putting together marketing content for your business. Make sure content is contextually relevant to your brand and goals that have been previously determined.

6.    Think Small

Less is more, and large chunks of text may go unread. With more and more users on mobile devices, it is essential to keep your content in concise, easy-to-digest chunks of information.

7.   Stay True to your Brand

Your brand reflects who you are as a company or organization. As you build your brand, remember to keep your messaging and appearance consistent. Be wary of varying messaging. However, don’t let the fear of going off-brand keep you from creative marketing campaigns. Be creative, but stay consistent with your brand voice.

Filed Under: Advertising, Creative, Design, Infographics, Social Media Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, government computer news, it marketing. high tech marketing, Public Relations, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

A Guide To Online Multi-Channel Marketing

March 24, 2015 by Gal Borenstein Leave a Comment

Have you ever taken a bite into a big, juicy cheeseburger and noticed that something was missing? Perhaps the cheese? Maybe even the tomato? There is no greater disappointment than missing an important ingredient when trying to enjoy a meal. This is true for multi-channel marketing, too.

When it comes to multi-channel marketing, missing an ‘ingredient’ can be just as disappointing and ten times more costly. So, let’s take a delicious bite of success in online multi-channel marketing.

Website – The bun

Your website is home to all things related to your business. It is all encompassing and should be filled with content that is true to your brand, relevant to your industry and provides value to users.

Email – Tomatoes

Email marketing should be used as a tool to drive traffic back to your site. Make sure your emails include a call to action that gives the reader a reason to come back to your site.

Visibility Efforts – Pickles

Pay Per Click (PPC) and display ads are another means of getting your name out there. PPC ads appear at the top of search engine listings, whereas display ads are banners located within a web page.

Online PR & Affiliates – Onions

Online Public Relations and Affiliate marketing provide valuable link-backs to your site and help generate better visibility and drive more traffic to your site.

SEO – Ketchup

SEO monitoring takes place once you have an established a web presence with high-quality, business-relevant content. Good SEO boosts your brand and is key to your business showing up in an organic search.

Blogs- Lettuce

Blogs are great for expressing your views and offering a unique platform for you to build trust in your brand as well as give back to your followers. Become a trusted thought leader in your field — the go-to for industry-relevant information.

Social Media & Video – Cheese

Social media, like Facebook, Twitter, YouTube, Instagram and LinkedIn, are great cost-competitive ways to really promote your brand. They offer a stage for posting organic content and a practical way to engage and interact with followers. Start conversations, but be sure to keep them relevant to your brand and your marketing goals.

Mobile – Patty

A good chunk of your users these days will be viewing your website via a smart phone or mobile device. If your site is not mobile friendly, you could be missing out on a large amount of potential business. People who visit non-mobile friendly websites on their mobile device are more likely to leave the site out of user frustration.

Of course, even the best cheeseburger in the world needs your secret sauce, which is your unique brand persona. Are you hungry for success? Interested in taking a bite out of online multi-channel marketing? contact us at Borenstein Group and we’d be happy to help.

Filed Under: Advertising, Creative, Design, Infographics, Public Relations, Social Media, Strategy Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, government computer news, it marketing. high tech marketing, Public Relations, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Digital Branding Trends for 2015

December 19, 2014 by Gal Borenstein Leave a Comment

What are digital branding trends you should be on the lookout for?

  1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS
    With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight.
  2. SOCIAL MEDIA BRAND MELTDOWNS WILL INCREASE
    As digital brands strive to provide an authentic experience by engaging with customers and prospects on social media, more big brands will suffer from viral criticisms and meltdowns on Twitter, Instagram and Pinterest. The customers’ instant access to social media channels combined with a company’s misunderstood humor could be detrimental for their brand reputation.
  3. THE MOUSE WILL GET THE FINGER
    Digital brands will be designed for scrolling rather than bulky clicking to achieve a smoother and more direct user engagement. The mouse will still be around, but your fingers will do more of the walking.
  4. MOBILE FIRST, MOBILE LAST
    Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.
  5. CITIZEN JOURNALISM IS THE NEW JOURNALISM
    Traditional news media that was considered trusted will give way to social media’s citizen reporting. Unfiltered content will go viral quicker and earn trust faster than any accredited news organization can deliver.
  6. BEHAVIORAL & PREDICTIVE DATA ANALYTICS ARE THE NEW PSYCHOLOGIST’S COUCH
    Marketers will rely on predictive and prescriptive data analytics to make major advertising decisions like never before. The psychologist’s couch is being replaced with big data analytics that demonstrate insights on user behavior data dissected to the micro-level.
  7. LESS IS MORE
    Content marketing will be re-engineered to align responsive web and mobile designs that demand larger imagery and minimalistic text for enhanced user experience.
  8. CONTENT AUTHENTICITY WILL BECOME CRITICAL
    As content marketers automate their content, the role and importance of authentic content creation will increase. People are less likely to believe hyped marketing schemes and more likely to accept genuine imperfect consumer reviews as a compass for purchasing decisions.
  9. PRIVACY IS GONE – AND SO IS THE EXPECTATION
    The notion that consumers have privacy when online will be reduced to a minimum as more cyber security attacks and big data analytics will render any web site visit a “deep probe into the mind of the buyer.” The expectation of anonymity will be replaced with the expectation of “protected security patronized by the seller.”
  10. YOU ARE WHO GOOGLE SAYS YOU ARE
    Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will have to monitor postings on social media platforms diligently.

Top 10 Top Digital Branding Trends BorensteinGroup 2015

 

Filed Under: Infographics Tagged With: B2B, B2B Marketing, b2g, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, government computer news, it marketing. high tech marketing, Public Relations, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

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