WASHINGTON, D.C., July 18th, 2012 — The Borenstein Group announced it has won the coveted Number 1 spot in the Washington Business Journal-Capital One Social Madness Challenge. The Borenstein Group, a premier branding and marketing firm, is the region’s only creative agency to make it to the national round, outscoring over 20 area competitors in the “Companies under 100 Employees” category.
The Social Madness Challenge is a national social media competition sponsored by the Business Journal network and Spark Business from Capital One. Competitors are grouped by number of employees into bracket-style matchups where performance is judged by the level of growth in likes and fans on Facebook, the growth of followers and frequency of posts on Twitter, and the expansion and activity of companies’ LinkedIn networks, in addition to the number of votes scored on the Social Madness website.
The Borenstein Group won the challenge by a wide margin, earning more than double the votes of the nearest competitor in the final round. Throughout the completion the Borenstein Group maintained its lead over the distinguished challengers by actively posting fresh marketing and social media tips, sharing engaging new content on Facebook, by recruiting new Twitter followers and tweeting often, and by using LinkedIn as a venue to demonstrate thought leadership.
“Social media is where today’s business engagement happens. It’s where customers and companies connect locally, regionally, and vertically,” said Borenstein Group President and CEO, Gal Borenstein. “Strategic and effective social media activity is a critical component to a successful digital marketing strategy. Today’s world is digital, and we’re helping our clients thrive in it.”
To demonstrate the company’s social media prowess, The Borenstein Group recently released “Turtle or Soup: Survival of the Smartest,” a mobile social media gaming app for the Apple and Android smart phones and tablets, in which players learn the value of social media marketing while racing around a simulated I-495 to a backdrop of the D.C. skyline.
“The point of the game is simple,” said Borenstein, “Be the turtle, or be the soup. It’s a tortoise and hare adventure for the mobile gaming market. As Roi the Turtle, you’ve got to use smart strategy and the right tools to beat Biggie the Rabbit. Our small business clients are like the turtle – with the right tools you can easily beat any competitor. It’s what we did to win Social Madness, and it’s what we do for our clients every day.”
Now representing the DC region, The Borenstein Group enters the national competition alongside fellow regional winners the Society for Human Resource Management, and Embassy Suites Hotels in the medium and large business categories respectively. The national Social Madness challenge begins July 24th, 2012.
“Integrated digital marketing is the future, and we’re ready to help companies embrace it” added Borenstein.
The Borenstein Group helps businesses achieve higher ROI through creative, cutting-edge integrated marketing strategies with enhanced capabilities in digital, mobile and social media. From mobile app development to digital branding and online advertising campaigns, The Borenstein Group enables growing companies to expand market share, raise awareness and earn new business. 126.96.36.199/~borenst1.