Fairfax, VA, July 17, 2014 – Borenstein Group, a leading B2B and B2G integrated digital marketing communications agency, is pleased to announce the successful launch of its client’s rebranding, Pragmatics. The new B2G digital brand is designed to reflect the advanced software development CMMI level 5, major contract growth, and proven expertise of Pragmatics. Borenstein’s work included development key Go-to-Market messaging, new corporate tagline, competitive analysis, content marketing and the digital design of a responsive website and invigorated corporate identity – all designed to effectively communicate Pragmatics’ key strengths and competitively position the company for further growth.
Pragmatics applies innovative thinking to design and deliver quality-assured solutions that generate measurable business outcomes for critical missions of national importance. Over the past three decades, Pragmatics has built a legacy of excellence serving clients in both federal civilian, and defense organizations. Pragmatic’s innovative approach to agile development continues to set the company apart as a trusted provider of high quality, highly reliable technology solutions.
“In a world where IT companies are a dime a dozen, we wanted to set Pragmatics apart from the competition by showcasing their innovative and technologically advanced solutions,” said Gal Borenstein, President and CEO of Borenstein Group. “In order to accomplish this we developed a full 360 degree B2G digital brand, beginning with key strategic messaging including the new tagline, ‘Think. Innovate. Deliver.’ along with a new visual identity.” Borenstein Group also designed and developed a responsive website that showcases Pragmatics’ innovation and proprietary agile development methodology, “Pragmatic Agility®,” using a high impact design optimized for user experience.
Dr. Kim Nguyen, Chief Business Development Officer of Pragmatics, stated “Borenstein Group’s innovative work has invigorated Pragmatics’ digital brand to accurately match up with the company’s innovative solutions in software development, business intelligence and other markets. Now, Pragmatics is effectively positioned for growth in the competitive mid-market federal IT contracting arena.”
About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.
Pragmatics delivers innovative solutions to complex IT challenges by applying rigorous processes to achieve clear objectives that ensure precise results across the enterprise. Our software engineering expertise is driven by our unique approach to agile development, known as Pragmatic Agility™. This proven methodology blends our CMMI Level 5 capabilities with agile iterations in order to shorten the development lifecycle, maximize quality and significantly reduce cost. We take a similar approach to solving problems across all of our core competency areas. At Pragmatics, we remain securely grounded in reason, but focused intently on innovation. Learn more at www.Pragmatics.com.