Fairfax, VA, July 17, 2014 –Borenstein Group, a leading B2G integrated digital marketing communications agency, has announced the successful Go-to-Market digital brand launch for its client, KiteWire. KiteWire is the maker of Steel Talon, a leading Enterprise Mobile Security Management SaaS. KiteWire’s Steel Talon solution counts amongst its clients major intelligence, defense and justice government agencies. In order to support the brand launch to a highly targeted audience, KiteWire tasked Borenstein Group with developing a responsive design website and digital content marketing designed to resonate with potential prospects in the defense and intelligence communities.
KiteWire’s Steel Talon solution combines industry-leading anti-virus detection and prevention features with enterprise-level administration, all accessible from a secure, user-friendly dashboard. This innovative application is a complete mobile device management solution that empowers organizations of all sizes to maintain continuity of operations and keep personal data secure. KiteWire’s innovative Steel Talon solution is trusted by the nation’s elite military and intelligence organizations.
“Since the Steel Talon information security solution is highly disruptive and innovative, the user experience needed to match,” said Gal Borenstein, CEO & Chief Strategy Officer of Borenstein Group. “We wanted to effectively showcase the solution’s advanced capabilities through responsive design.”
Leveraging its proven B2G branding experience in getting effective messages to senior decision makers in the defense and intelligence communities, the Borenstein team knew the Steel Talon message had to be hard-hitting and concise. Since the Steel Talon product is highly innovative, the user experience needed to match. After conducting a competitive brand review, along with key interviews with KiteWire’s innovative technologists and business developers, Borenstein designed a new product logo, consistent with the KiteWire brand, but bold and distinct within the industry. Then, Borenstein’s digital creative team designed a vertically-scrolling website using the latest advancements in responsive design with numerous points of engagement and unique parallax scrolling effects that provide an interactive browsing experience.
By taking users on a journey through Steel Talon’s features, the site communicates the urgency and necessity of the solution’s enterprise grade mobile security and data analytics. The responsive design and visuals and content convey Steel Talon’s mobile device management capabilities in a compelling way. Further, to reach target audiences using the full 360 degrees of B2B media, Borenstein Group created a series of print and digital collateral pieces to showcase individual Steel Talon service tiers, ultimately calling readers to take action.
“We were preparing for a major go-to-market launch, and needed a digital marketing agency that could immerse themselves in our culture, understand our BD mission, and deliver stellar UI along with high-impact branded content that would hit home with our audience of highly-discerning C-level government and private sector executives,” stated Borenstein Group’s client, Jere L. Simpson, Founder & CEO KITEWIRE. “Borenstein Group partnered with us from day one, and we worked together as a collaborative team. Borenstein helped us launch the right message, and delivered a cutting-edge responsive website designed with the mobile user in mind to position our innovative mobile device management solution for maximum business impact.”
Thanks to Borenstein Group’s strategic marketing knowledge and creative delivery, KiteWire’s innovative Steel Talon mobile device management solution has a high-impact digital brand to effectively showcase the solution’s advanced capabilities directly to target audiences.
About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.
About KiteWire:
KiteWire, Inc. is a software development company with offices in Arlington, VA and Reno, NV. KiteWire, Inc. is at the bleeding edge of emerging technologies and has quickly become one of the world’s top destinations for iPhone, iPad, Mac, Android, BlackBerry, Adobe AIR and Web application development. Learn more at: www.kitewire.com.