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Gal Borenstein

WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.

December 23, 2020 by Gal Borenstein Leave a Comment

Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.

WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.

Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”

WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.

To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: Aerospace and Defense Branding, B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Digital Branding, Digital Branding for Manufacturers, Digital Marketing, Industrial Branding, Industrial Marketing, Manufacturing branding, marketing manufacturing, Public Relations, top advertising agencies washington dc

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

 

 

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Chief Marketer Top Agencies 2021, Digital Branding, federal marketing, it marketing. high tech marketing, marketing to federal government, Public Relations, top advertising agencies washington dc, Top B2G Marketing Agencies 2021, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Clutch Names Borenstein Group Among 2020 Top-Performing B2B Agencies in Virginia

October 12, 2020 by Gal Borenstein Leave a Comment

The digital marketing industry is already considered a niche as a whole, but there’s actually an even deeper level – that’s where we come in. The Borenstein Group specializes in the supply chain, systems integration, and IT services for all those businesses that need exactly that. Specializing in those niche areas just paid dividends for our team. We were named as one of Clutch’s top-performing B2B companies in Virginia for the year 2020.

Clutch is a ratings and reviews platform that curates content from all companies that volunteer positive and negative reviews of their partners. This serves as research material in determining the top performers in every industry. Now, their 2020 research says that the Borenstein Group is one of the best. An honor that our CEO is honored to embrace. Mr. Gal Borenstein, CEO, stated, “The Borenstein Group is humbled to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” 

We’d love to thank our past partners and clients that made this prestigious award possible. We’d also like to tell them to keep it coming. Nothing makes us happier than reading quotes like this: “I was really impressed by their flexibility, expertise, and proactiveness in keeping us on the right track.” (Shannon Callahan, Program Manager of The Rendon Group.)

Let’s keep this train rolling; contact us, and we’ll do everything to raise you in your niche. Proud to be a #ClutchLeader 

Source: https://clutch.co/press-releases/highlights-top-b2b-providers-maryland-virginia-washington-dc-2020  

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: 2020 Top B2B Company in Virginia, B2B, B2B Marketing, b2g advertising, clutch research, Digital Branding, it marketing. high tech marketing, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc strategic communications agencies, washington dc top public relations agencies

Corporate Vision Magazine Names Borenstein Group, Best B2B Digital Marketing & PR Agency in Washington DC, at the International Media Innovator Awards Competition 2020

September 10, 2020 by Gal Borenstein Leave a Comment

Vienna, Virginia- The Borenstein Group announced it was named Best B2B Digital Marketing & PR Agency in Washington DC in the International Media Innovator Awards Competition 2020, conducted by internationally-based Corporate Vision Magazine which announced the winners of the Media Innovator Awards 2020.

 

Corporate Vision launched the original Media Innovator program to recognize those that took the ethos to adapt, grow, and evolve to the industry’s needs in the pursuit of bettering it and challenging others to follow their lead. Discussing their winners’ success, Awards Coordinator Jazmin Collins said: “I offer sincere congratulations to those recognized in this year’s program, and I hope you have a wonderful rest of the year ahead.” According to Corporate Vision, “The greater media landscape is an ever-evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the keys to enduring success in such an environment, regardless of where your company specializes in the industry. From top-tier marketing firms to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.”

 

Collins added, “This is why Corporate Vision Magazine aims to seek out the brightest sparks who influence, engage, and endeavor to provide the best of services, from the app creatives and legal pioneers and marketing masters to the talents of technicians who can differentiate in a competitive and ever-evolving industry. As with all Corporate Vision Awards, the 2020 Media Innovator Awards are based on merit, not the number of votes received. The process works to ensure that it rewarded parties based on their excellence in the industry, their products’ quality, and their dedication to service.” To learn more about these illustrious winners and find out the secrets behind their success, please visit Corporate Vision’s web site.  

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched to better business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work. Corporate Vision is brought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare, and small business-focused publications. 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g advertising, b2g marketing, borenstein group, Digital Branding, it marketing. high tech marketing, Strategic Communications, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Borenstein Group, B2G Digital Branding Agency, Named Winner in Summit Creative Awards 2020 International Competition

September 8, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a top B2G Washington DC digital branding and marketing agency is pleased to announce it was named a top winner in the 2020 Summit International Creative Award competition for its creative work for the B2G overall rebranding of formerly AECOM Management Services into the newly launched Amentum in 2020. This recognition was selected after reviewing more than 4,100 submissions from 27 countries.

Mr. Gal Borenstein, Founder and CEO of Borenstein Group, stated: “We are proud of the strategic partnership we have forged with our client, Amentum, that resulted in branding excellence and honored to have been part of their journey to success.”

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to, online advertising and social media.

 

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.

The Summit Awards organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award.  Additional information about the Summit International Awards organization, its competitions, and winning firms can be found on the SIA web site at www.summitawards.com.

Website: www.summitawards.com
Twitter
: @summitawards
YouTube: http://www.youtube.com/SummitInternational
Facebook: https://www.facebook.com/summitawards
Pinterest.com: http://www.pinterest.com/summitawards/

 

About The Borenstein Group

The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, defense and aerospace branding, defense and aerospace marketing, Digital Branding, federal marketing, government computer news, it marketing. high tech marketing, marketing to the government, public sector marketing, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Diversity & Inclusion: Tune-Up Your Employer Branding Now or Get Tuned-Out to Obscurity & Extinction

August 27, 2020 by Gal Borenstein Leave a Comment

As we live through a watershed moment in American history of social change and discourse, executive leaders and marketers have a moral imperative to do the right thing to create a better workplace that is more just, culturally synched, and delivers transparent upward mobility with diversity and inclusion in mind. That is a given?—?it is no longer a political opinion or choice.

Sadly, what is NOT a given is a sense of urgency of the business imperative for corporations to ensure that their employer brand is tuned-in and aligned with the strategic optics one must communicate, which you, as a corporate leader, fully control. Your business imperative is to write your own story as you wish it to be displayed, because in the digital age, if you are not proactive, someone else will write your story for you. And believe me when I say, you may not like how it reads or sounds.

Let me be clear.  The time for empty platitudes on diversity and inclusion policy compliance statements is OVER. If your Employer Branding has not been re-tuned to address strategic brand messaging (visuals and content), chances are that you will be TUNED-OUT into obscurity, irrelevance, and extinction by your single most important asset: your employees and an entire generation of new prospective job candidates.

Diversity & Inclusion: Tune-Up Your Employer Branding Now or Get Tuned-Out to Obscurity.

Prospective employees that were born in the age of digital and social media can instantly feel if you are OUT OF TOUCH with reality, or worse, may perceive that you are complicit in endorsing the insensitivities of the past.  The result is that you will simply perpetuate the brand impression that you are not truly listening. So put politics aside, think about self-preservation and protecting your business interests, and consider how your employer brand directly affects your bottom line, profitability, and competitive positioning moving forward.

Unsure where to start? Ask yourself where you stand on the following five easily-fixable and addressable points of external optics:

  1. Re-Examine Your Web Site’s Leadership Bios Page. I have recently visited over 100 corporate web sites and was amazed at how outside your digital brand, it’s 2020, but on your web site’s leadership page, it’s still 1985. What message does it send to job candidates? Does it look like everyone is cut from the same cloth (gender, race, age, experience)?  And does it truly reflect your actual current employee base or culture? Moreover, ask yourself — if I want better talent working for me, will these potential recruits like what they see? Will it resonate with them? The bottom line: change your web site to reflect who you are NOW, as the instant digital optics of looking outdated and irrelevant are simply an implicit or explicit indication that you might be a dinosaur headed for extinction.
  2. Audit Your Employer Branding Page: What values and visuals are you showing to compel today’s new generation of employees and recruits to find an affinity to your corporate culture? Does it feature the same stock photo imagery of “generic, shiny, happy people holding hands” that appears on 100 other websites? Or does it show authentic employee photos that genuinely reflect who you are? You see, the new graduating classes of recruits aren’t stupid. They are brilliantly informed and know “Fake News” when they see it.
  3. Reconsider What Your Employer Branding Value Proposition Projects. (EVP). When reading your “why work for us” section, does it ring like it’s the year 2020? Or does it ring like you just checked all the boxes? Today’s generation of recruits and prospects are looking for critical values, keywords, and compelling visuals where they can see themselves included as part of your organization. They need to imagine themselves as being part of your organic culture. Failing to address that imperative is handing an easy victory to your competitor, who managed to capture highly-skilled talent by showing them how they “are one of us,” and inviting them to join the family, while you didn’t!
  4. Institute Employer Branding Social Media Listening Program. Today’s prospective employees are now just checking your job listing on your web site. They are looking at social media sites for employee reviews to find out what the ‘real deal’ is. If you are waiting to get a crisis call from HR about a lousy review posting, because you didn’t proactively monitor your digital brand in order to ascertain your online reputation, you are already behind. This is your strategic wrinkle in time to fix it before it’s too late.
  5. Conduct a Voice of Employee (VOE) Survey to Benchmark and Measure Incremental improvements. In my experience, your employees already know what’s right and wrong in your organization. Now more than ever, you need to keep a tight pulse on how they are feeling, what they value most, and what they’d like to see change. It’s no different than the old-school, time-tested technique that political candidates used to find out the truth and course-correct their messaging by asking a city taxi driver what’s going on. Multiple digital tools allow you to securely and efficiently pulse your people and use it as a baseline for change and continuous dialogue and improvement.

The bottom line: why you must tune your Employer Branding now. Whenever societal changes and discourse transpire, your employer branding plays a critical role in your strategic ability to retain and recruit valuable talent. It’s a business imperative with deliberate ROI that could make the difference between being TUNED-IN or being TUNED-OUT.

About the Author: Mr. Gal Borenstein is a recognized Digital B2B and B2G Branding expert and an accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in Washington DC. He is the proud author of two business leadership books; “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age” and “What Really Counts for CEOs.” Gal’s philanthropic passion is focused on helping fight food insecurity for children, STEM education, and support for US veteran-related causes.

The Original Article was featured on Medium and on LinkedIn. 

Filed Under: Borenstein Group News, Industry News, Press Release Tagged With: B2B branding, Brand Strategy, employer branding, employer branding digital, Recruitment Advertising, recruitment branding

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Recent Posts

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

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From our Blog

  • WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding. December 23, 2020
  • 7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy December 23, 2020
  • Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies December 17, 2020

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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