Finished your latest book? Maybe it’s time to check out the top five best selling books on public relations, perfect for any PR professional or anyone interested in the industry. Here are Amazon’s top five books on public relations for your next great read.
- Number one on this list is “Free PR: How to Get Chased by the Press Without Hiring a PR Firm” written by Cameron Herold and Adrian Salamunovic. While PR pros might balk at the concept, readers seem to love these tips and tricks. The authors advise you to ditch expensive PR experts and instruct you on how to build your own in-house PR team. You will also learn how to provide effective interviews and score great media coverage. PR is of course critical to growing your brand and business, so you will want to develop your own relationships with reporters rather than renting these relationships from a PR agency.
- The next scintillating title is “Trust Me, I’m Lying: Confessions of a Media Manipulator” by Ryan Holiday. This book sounds the alarm about fake news in a big way. The author explains how media manipulators work and how to combat them. Reviews say you will never look at the news media the same way again after reading this book. It’s an exciting indictment of the blogosphere and traditional media alike.
- In third place is “Public Relations: Strategies and Tactics” (11th Edition) written by Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber. The textbook explains concepts, strategies and tactics of PR practice, while providing real world case studies. The content is geared towards undergraduates and would be helpful to someone with little experience in the field of public relations.
- Next on the list is another textbook called “Careers in Public Relations Management” (2nd Edition) by Patricia Swann. The book was developed for advanced PR students. It includes recent case studies based on real events, both successful and unsuccessful. The authors dive into the latest controversies in current events, ethical issues and PR strategies. There are even chapters on corporate social responsibility (CSR) and activism.
- Finally, there is “Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million” written by Cliff Lerner. According to Amazon, this book is a “step-by-step playbook to achieve explosive growth”. Its hilarious storytelling includes numerous case studies. You get a behind the scenes look at a startup that created the first online dating app, along with its highs and lows. Told with humility and honesty, this story provides lessons on how to grow your startup and avoid making costly mistakes.
Now that you know the latest books on public relations, you should get in touch with real PR pros at the Borenstein Group, a Top DC marketing agency. We can get your public relations program started in no time.