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Are Your Marketing Plans Up To Date?

March 13, 2014/ by Dominick

Q2 Marketing Trends

Don’t let your marketing plan gather dust with your 2013 files! With Q1 already done in 2014, it’s time to pull it out and make sure you’re on track. Borenstein Group is watching the following four 2014 trends to keep us and our clients on track for a successful year!

1) Google Algorithm Alert

Remember the Hummingbird update? Don’t get caught off guard again – Google updates its algorithm constantly (over 500 times a year). While the changes may not be as big as Hummingbird, they can definitely add up. Review your SEO strategy every quarter to make sure it’s working for your business.

2) Mobile Friendly is a Must

Over the past few years, mobile compatibility has been a “nice to have” for your business’ online presence, but with more and more online users accessing sites through tablets and phones, it’s time to upgrade to a mobile friendly website.

3) Content is King

Content marketing has been growing in effectiveness and importance. The Google Hummingbird update brought it all home. Educating your clients is proving to be the best way to build rapport, earn trust, spread brand awareness and gain marketshare. This is especially important because…

4) Be Social Savvy

… social media is still big and it’s not a fad. Google is weighing social media higher than ever in its algorithm. How do you get social media shares? By generating relevant and helpful content.

Need help with any of the above? Catch us on Twitter or give us a call for a free discussion on how to better align with these 2014 trends!

Filed Under: Creative, Strategy

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From our Blog

  • Why Have Marketing Brochures and Podcasts Made a Comeback? February 12, 2019
  • Why B2B Companies Should Invest in Video Marketing Trends February 11, 2019
  • What Are the Pros and Cons of Account-Based Marketing? (ABM) February 5, 2019

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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Arlington, VA 22203

 

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