Q2 Marketing Trends
Don’t let your marketing plan gather dust with your 2013 files! With Q1 already done in 2014, it’s time to pull it out and make sure you’re on track. Borenstein Group is watching the following four 2014 trends to keep us and our clients on track for a successful year!
1) Google Algorithm Alert
Remember the Hummingbird update? Don’t get caught off guard again – Google updates its algorithm constantly (over 500 times a year). While the changes may not be as big as Hummingbird, they can definitely add up. Review your SEO strategy every quarter to make sure it’s working for your business.
2) Mobile Friendly is a Must
Over the past few years, mobile compatibility has been a “nice to have” for your business’ online presence, but with more and more online users accessing sites through tablets and phones, it’s time to upgrade to a mobile friendly website.
3) Content is King
Content marketing has been growing in effectiveness and importance. The Google Hummingbird update brought it all home. Educating your clients is proving to be the best way to build rapport, earn trust, spread brand awareness and gain marketshare. This is especially important because…
4) Be Social Savvy
… social media is still big and it’s not a fad. Google is weighing social media higher than ever in its algorithm. How do you get social media shares? By generating relevant and helpful content.
Need help with any of the above? Catch us on Twitter or give us a call for a free discussion on how to better align with these 2014 trends!