What’s the Matter with Pepsi? (Part 2)
A helpful illustration I just came across:
(Hat tip: Andrew Sullivan)
What’s the Matter with Pepsi?
Plenty.
Most of which can be extrapolated from this, one of the most unintentionally hilarious would-be Juvenalian satires of the modern era (at least as it pertains to marketing extortion).
Long story short, PepsiCo CMO Dave Burwick has resigned. Looks like Tropicana was the first strike. Then Gatorade (I beg your pardon, “G”). And finally the Obama/Pepsi debacle.
So who’s really to blame? Peter Arnell, or the self-delusional Pepsi brass that commissioned such preposterous jargon. There’s an old saying, you get what you pay for.
But I’m starting to think in this industry–you get what you get, and you pay for it later.