Nature’s Robots in Waiting
First, a shameless plug: Wired is a great magazine. It is one of those magazines that makes you feel like a little kid, wanting to enthusiastically point out all the new facts and interesting articles you discover with anybody you can. Last Friday, for example, Wired posted an article on how robotics engineers find inspiration in nature. No, Wired has not started to steal National Geographic’s market share. What the article does explain is how scientists and engineers look to nature and their surroundings for inspiration. As the old saw goes, you don’t need to reinvent the wheel. Similarly, you don’t need to reinvent a gecko’s feet in order to develop a robot that can scale practically any surface…And don’t even get me started on this little lady’s sense of smell:
As communicators, it is our job is to know a client’s business, target audience and services offered and seek inspiration for the most resonant messages – be it for a PR campaign, marketing strategy or social media initiative – through our understanding of their business environment.
Like the robotics engineers looking to nature to help them develop the next generation of robots, business ideas can come from anywhere, and often come from observing what is around you. Once sparked, it is the job of communicators to help that business grow and thrive – to give potentially innovative ideas the support they need to become truly innovative.
