The Triangle Represents Synergy
Modern logo design has become something of an embarrassment.
Reports vary, but most people who study these things seem to think business logos first appeared in the thirteenth century among traveling merchants and tradesmen (I’ve also heard they were first used as tavern markings).
The point is, they had one purpose and one purpose only: not to build brand equity, not to leverage cultural mores — simply to differentiate goods.
Perhaps we’ve forgotten this, because now virtually all logos look alike (particularly in the B2B world). Most have some sort of swoopy curve, or boxy parallelogram, or some combination of the two.
Why? Because this is what we think corporate logos are supposed to look like. Never mind that they don’t perform the ONE job that logos are actually supposed to do—-look different!
It’s just another symptom of corporate hackery. Companies that can’t decide whether they want to stand out or blend in.
Honestly, even if your logo is a bloody severed head with ants crawling out of it, you’re way ahead of these guys.
