Companies are always looking to keep things fresh by reinventing themselves, and one company who has done this quite well is Lacoste. They are putting even more meaning behind their famous crocodile logo and donating money to help protect this endangered animal. What a smart business move. They are strengthening their brand, and giving back at the same time. If all companies could find a way to make their brand more meaningful, it can change the way people perceive you, and isn’t that what branding is all about? This is the kind of generosity that pays back two-fold. Knowing that you, as a customer, are even just a small part of something bigger, it is so rewarding. I think we should all ask ourselves “how can I do more?” and never settle with the status quo.
Tags: brands, giving back