I traveled to Providence over the Thanksgiving holiday, and I noticed a few things while I was up there.
First, Dunkin Donuts is slightly more prevalent than the Catholic Church.
Second, Stop and Shop has a new logo that’s REALLY reminiscent of
Giant Food’s new logo.
Here they are side by side:
Who designed this thing, Jayson Blair?
And I don’t care that the two companies are now merged into one by their conglomerate ownership (awkwardly titled “Royal Ahold”). It’s still brand prostitution. One name, one logo—that’s my rule. Otherwise, it gets extremely disorienting for the traveling consumer.
This is exactly the kind of thing that makes mergers so irritating. Plus, it muddies the water for other companies that seek intentionally misleading false affiliation.
Here’s the worst case scenario. Two companies, same name, one logo, no affiliation whatsoever:
Bunch of royal aholds if you ask me.
