As if print publications weren’t in enough danger – we have seen multiple newspapers and magazines go to a digital-only format – multimedia is now taking another step towards killing off the tradition of print. Pepsi and CBS have gone the next step and inserted a video ad into the US print edition of Entertainment Weekly. The web has many advantages over print publications in the delivery of up-to-date and interactive news. Is this the next step in an effort to abolish the art of print publication, or is it an attempt to merge tradition and innovation?
